5 replies
I would like to know some of you "warriors" opinions and experiences considering which type of Affiliate marketing you have had the most success with. CPA, PPL or any others.

I am new in this field and trying to learn in a practical way, I'm trying to decided which type of affiliate marketing I should put most of my efforts into.
#cpa #ppl
Avatar of Unregistered
  • Profile picture of the author DIABL0
    I've been promoting affiliate / CPA offer for over 17 years.

    Below is my canned response that I pretty much tell those that ask about it.

    I heavily promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher compared to offers that require a sale to be made.

    I favor offers that have a make, get or save money benefit to them, as they have overall worked the best. They also tend to have the greatest mass appeal (will be of interest to a large general audience), so the potential exists to produce high volume and they are fairly easy to cross promote on the back-end.

    Some of the verticals (niches) I have done extremely well with are: education, insurance, loans, debt, credit, mortgage, assistance, discount offers, homeowner offers, etc...

    The bulk of the PPL offers that I promote pay $20-$40 per lead, but I also promote offers that pay more and less. You don't want to get too caught up on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same or possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

    I have also done just as good with dating website sign-ups and pretty good with free trial + S/H offers. I also promote a very limited number of offers that are straight sales. For them, mass appeal is still the number one thing I look for and I also look for one of the following...

    1) The product is new and/or novel-unique and you can't purchase it locally or even something similar. I don't waste my time with it once something similar shows up in Walmart.

    2) The buyer can truly get what is being offered at a decent discount.

    3) Solves a house is on fire type problem.

    However, I mainly promote non-PPL offers on the backend.

    Bottom line, it's far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

    Hope that helps.
    Signature
    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
    20+ Years Exp . . . . . . . . . . . . Email - CPA - PPL
    {{ DiscussionBoard.errors[11337136].message }}
    • Profile picture of the author elmalla
      Diablo,
      Thanks for the great reply. I did some PPL, and i knew it is amazing but to be frank, i just landed that offer without knowing about aff. marketing or even PPL.

      I only used impact R. aff network, which is not how other aff. networks work. Do you mind if you direct me to aff. networks that have PPL offers ?

      Thanks for your time
      {{ DiscussionBoard.errors[11367250].message }}
    • Profile picture of the author mostCPA
      excellent replay. and I see it depends on the lead. If its free sign up a $1 works quiet well..
      {{ DiscussionBoard.errors[11367705].message }}
  • Profile picture of the author Devangi Adattact
    Originally Posted by OnlineMarketer334 View Post

    I would like to know some of you "warriors" opinions and experiences considering which type of Affiliate marketing you have had the most success with. CPA, PPL or any others.

    I am new in this field and trying to learn in a practical way, I'm trying to decided which type of affiliate marketing I should put most of my efforts into.
    Hi Buddy,
    First of all, You're in incredible field to make money.
    There are various model like CPA and CPL, CPI and CPS etc , But which would be perfect for you that can decide on your interest and niche, What kind of traffic sources available with you.
    {{ DiscussionBoard.errors[11337212].message }}
  • Profile picture of the author Rory Singh
    PPL is most likely the easiest form.

    I however prefer to sell low ticket stuff on the front end that leads to bigger purchases on the back end.

    I create my own traffic, send that targeted traffic to a lead capture page and follow up with email marketing.

    One is not a better form of conversions than another since each Marketer will have their own personal preferences.
    {{ DiscussionBoard.errors[11367717].message }}
Avatar of Unregistered

Trending Topics