How does it calls when instagram influence provide promo code for discount?

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Hi guys,

So currently I have 4 instagram influence with high followers that brings me specific traffic for my niche.

However, I would like to know how can I add an option to the website when you can enter specific code, and when ever a someone enters that code from specific influence I will get a notice or anything so I can pay for that person?

I just don't know the name of this thing so I can't read about it online, hope anyone can help,

Thanks a lot!
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