Currently I have a course that I sell for $47...I'm going to experiment with higher pricing or maybe even a monthly membership model. The course sells pretty well now at $47 though. I've been selling about 20 - 30 copies per month for the last 5 months.
All of my sales so far have been organic sales - not through email and not through any sort of paid advertisements. All of my sales have been directly as a result of people finding my website, liking what I have to offer, and buying my course.
I want to start experimenting with paid advertising though - either through Facebook, Google, or Bing Ads.
Before going this route, I decided to make a "mini-course" that is 5 modules long. This mini-course is pretty good, and definitely over-delivers. It also leads perfectly into the "full version" that I am attempting to sell. I want to give away this mini-course in trade for their email address.
So I'm wondering which of these options do you guys think would be the best:
1.) Promotional video --> Collect email --> Deliver the 5 modules of the "mini-course" over 5 different emails, each letting them know about where they can find the "full version"
2.) Promotional video --> Collect email --> Send link to a page that has all 5 modules of mini-course as well as a link to the full course on it. Then just email them once a week with my normal weekly newsletter keeping them on my website.
3.) Some other method that I am unaware of