Long time, no see!
I have a product that is traditionally sold person-to-person to surgeons. As you may know - this could take weeks to generate leads and even months to prospect a qualified customer.
We want to take this online & target specific surgeons in specific states. My question to you all is-
What is the best platform to do this on? (We are testing LinkedIn now)
What could be used as bait for a medical tool?
What incentive can I give a surgeon to submit their name, email, and phone number?
The objective is to have the name, email, and phone because a trained and certified representative of the company will be giving them a call - transferring the lead from warm to hot.