Our family runs a jewellery company, based in Cyprus that had been operating for the last 30 years. We are specialized in making traditional handmade silver jewellery.
I recently set up our online jewellery shop to promote our products online. On this shop we provide handmade silver jewelry that are very hard to find available online. Those jewellery products are a major success in the local jewellery shops among tourists, especially those from the UK, Russia, USA, France and Germany.
I personally manage all of our online channels (Website, Instagram, Facebook, Twitter, YouTube. All of the content we use it's made and edited by us - images, video, text, products
I am asking you suggestion on what I may do to promote our products online? I want to attract high quality affiliates specialized in jewellery but not quite sure how to achieve that without major upfront costs. I am considering a 20% sales commission which I believe it's quite generous according to my research but i am more worrying for the high affiliate network registration fees and the quality of affiliates i may get from them (heard horror stories about scams/chargebacks etc in some of them).
So my question is this:
1. How would you suggest me to find the right affiliates?
2. What other online marketing methods can you suggest to me to increase our reach and conversions?
Thank you in advance!