Selling my product before it even launched + landing page for suppliers and manufacturers

17 replies
I recently received a message from a manufacturer about a product I want to produce. He asked me if I can link to my website. I don't have a website because I don't actually have a product to sell yet.

So I'm thinking about creating landing page for presentation. Moreover, a friend of mine told me, I want to start marketing and selling the product before it even exist.

If I do go for a landing page with these goals in mind.
* What are some important aspects it should contain.
Anyone has an example?
* How do I start selling a product before I have the product in hand?

I'd love to hear back from you!
#landing #launched #manufacturers #page #product #selling #suppliers
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  • Profile picture of the author Gambino
    Originally Posted by Dani Friedman View Post

    I recently received a message from a manufacturer about a product I want to produce. He asked me if I can link to my website. I don't have a website because I don't actually have a product to sell yet
    I have manufactured quite a few products and I've never had a manufacturer ask to see my website. That seems like a strange request.

    Originally Posted by Dani Friedman View Post

    Moreover, a friend of mine told me, I want to start marketing and selling the product before it even exist.
    Possibly. You could always pre-hype, or presell your product. But, that's fairly difficult to do unless you have a working prototype already in hand or an established customer base.

    Originally Posted by Dani Friedman View Post

    If I do go for a landing page with these goals in mind.
    * What are some important aspects it should contain.
    Anyone has an example?
    * How do I start selling a product before I have the product in hand?
    Information about your product. When it will be available. How much it'll cost. How to receive more information and be notified when it becomes available. Basically, everything you would would want to know about a product that you were interested in.

    You start selling by taking preorders and being very clear that the orders are preorders and when the product will ship/arrive.
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    • Profile picture of the author Dani Friedman
      Originally Posted by Gambino View Post

      I have manufactured quite a few products and I've never had a manufacturer ask to see my website. That seems like a strange request.



      Possibly. You could always pre-hype, or presell your product. But, that's fairly difficult to do unless you have a working prototype already in hand or an established customer base.



      Information about your product. When it will be available. How much it'll cost. How to receive more information and be notified when it becomes available. Basically, everything you would would want to know about a product that you were interested in.

      You start selling by taking preorders and being very clear that the orders are preorders and when the product will ship/arrive.
      Maybe they would like to know if I'm a serious company?
      It's a food product by the way.
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      • Profile picture of the author Gambino
        Originally Posted by Dani Friedman View Post

        Maybe they would like to know if I'm a serious company?
        It's a food product by the way.
        I was under the impression that you had a product that you wanted to manufacture and reached out to a see if they could manufacture it. But, it sounds more like you've contacted a company that provides white label services, reseller or something of that nature. That would make more sense as a manufacturer would have no reason to want to see your site. A company that offers reselling or white label products would have an interest in better understanding you, your business and whether or not you can move products. My mistake on misreading that part.
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        • Profile picture of the author Dani Friedman
          Originally Posted by Gambino View Post

          I was under the impression that you had a product that you wanted to manufacture and reached out to a see if they could manufacture it. But, it sounds more like you've contacted a company that provides white label services, reseller or something of that nature. That would make more sense as a manufacturer would have no reason to want to see your site. A company that offers reselling or white label products would have an interest in better understanding you, your business and whether or not you can move products. My mistake on misreading that part.
          Great,
          thank you for your response.
          I'll be honest. My business plan, was to start selling and focusing on Amazon first, only then moving to e-commerce and selling on a website. I'm on a tight budget, but I can't wait anymore, have to start somewhere.
          How would you approach the manufacturer with their website request?
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          • Profile picture of the author Gambino
            Originally Posted by Dani Friedman View Post

            Great,
            thank you for your response.
            I'll be honest. My business plan, was to start selling and focusing on Amazon first, only then moving to e-commerce and selling on a website. I'm on a tight budget, but I can't wait anymore, have to start somewhere.
            How would you approach the manufacturer with their website request?
            I think that you better be very, very sure you know how to sell products on Amazon if that's what your plan is. I think many people believe that there are millions of shoppers on Amazon so if they list a product there it has to sell. Which, isn't true. Amazon has an algorithm that dictates what products their customers see and therefore influences which products are purchased. They also offer paid ads. And, while Amazon, is great if you know what you're doing and have visible products and/or found a low competition product (if any exist anymore)... There's a very real possibility that selling on Amazon could be detrimental to your business. By design, Amazon has created a marketplace with a ton of competition.

            In my mind, I would rather be isolated on my own website where I can captivate a visitor and pitch my product without them being one click away from comparing my product to 10 other similar products.

            I would be honest with the manufacturer with whatever you decide to do. Any business partnership requires open communication and honesty between all parties.
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            • Profile picture of the author Dani Friedman
              Originally Posted by Gambino View Post

              I think that you better be very, very sure you know how to sell products on Amazon if that's what your plan is. I think many people believe that there are millions of shoppers on Amazon so if they list a product there it has to sell. Which, isn't true. Amazon has an algorithm that dictates what products their customers see and therefore influences which products are purchased. They also offer paid ads. And, while Amazon, is great if you know what you're doing and have visible products and/or found a low competition product (if any exist anymore)... There's a very real possibility that selling on Amazon could be detrimental to your business. By design, Amazon has created a marketplace with a ton of competition.

              In my mind, I would rather be isolated on my own website where I can captivate a visitor and pitch my product without them being one click away from comparing my product to 10 other similar products.

              I would be honest with the manufacturer with whatever you decide to do. Any business partnership requires open communication and honesty between all parties.
              I understand. I have done my product research using "Amaze Owl". The brand itself has a unique touch and hopefully it will help, but nonetheless, it is my first product. I'm fine with failing.

              I know, I can integrate Amazon's listing to Shopify and that way use Amazon as a third party inventory.
              I'm leaning towards Amazon at first, because, if I will list the product higher. I can have a good passive income to help me market my Shopify store with paid ads.
              (Again, I'm on a low budget)

              What do you think?
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  • Profile picture of the author IGotMine
    I recently received a message from a manufacturer about a product I want to produce. He asked me if I can link to my website.
    How well do you know this manufacturer? Have you signed an agreement?
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    • Profile picture of the author Dani Friedman
      Originally Posted by IGotMine View Post

      How well do you know this manufacturer? Have you signed an agreement?
      Not at all. First time contacting them.
      All I did, was send an email with questions regarding the product like packages, prices and so on.
      He asked if I can discuss it over the phone and if I have a website with some details about the company.
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  • Profile picture of the author Kay King
    Something doesn't sound right.

    May have asked about your site to evaluate your potential as a company or seller in order to know what pricing structure to use. Was your request for "packages, prices and so on" based on 'planned product' or projected as a 'done deal'? How could they give a price without measurements and weight of the product?

    My guess is the manufacturer was asking for info in order to assess YOUR potential as a new customer for their packaging.

    For a physical product, I've known 'inventors' to presell based on a prototype or a small manufacturing run of the new product. You can't copyright an idea - but you can apply for a patent. The type of product could also dictate type of materials required for packaging.


    Edit: I was delayed while answering. Reading your post above, I think you're right.
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    • Profile picture of the author Dani Friedman
      Originally Posted by Kay King View Post

      Something doesn't sound right.

      May have asked about your site to evaluate your potential as a company or seller in order to know what pricing structure to use. Was your request for "packages, prices and so on" based on 'planned product' or projected as a 'done deal'? How could they give a price without measurements and weight of the product?

      My guess is the manufacturer was asking for info in order to assess YOUR potential as a new customer for their packaging.

      For a physical product, I've known 'inventors' to presell based on a prototype or a small manufacturing run of the new product. You can't copyright an idea - but you can apply for a patent. The type of product could also dictate type of materials required for packaging.


      Edit: I was delayed while answering. Reading your post above, I think you're right.
      Gotcha.
      I wrote him that we don't currently have a website and that's why we want to receive samples as soon as possible so we can start pushing the business forward. But I'll gladly discuss details over the phone.

      Hopefully that's the right way to answer
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  • Profile picture of the author Akula78
    good morning buddy, i'll suggest you to first try to create great contents about the stuffs you will like to promote soon, but also try not to sound spamming, and it will be also great to pre-sell the stuffs too before, and try to gather most traffic to your page. Good luck for this dude.
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  • Profile picture of the author Oziboomer
    Originally Posted by Dani Friedman View Post

    Moreover, a friend of mine told me, I want to start marketing and selling the product before it even exist.

    If I do go for a landing page with these goals in mind.
    * What are some important aspects it should contain.
    Anyone has an example?
    * How do I start selling a product before I have the product in hand?

    I'd love to hear back from you!
    Hi Dani,

    This is a pretty cryptic thread but I will share with you when I pre-sold product that wasn't created until the customer purchased.

    In 1997 - 1998 I was in the planning stages to make two products that, to anyone outside of the interest, would seem totally absurd.

    Firstly, I was building a computer controlled LED boomerang that could be programmed with ten light sequences to make different patterns.

    This is before LED's went surface mounted and the color Blue was only new in LED technology.

    Secondly, I was building long distance returning boomerangs from a variety of vacuum formed composites.

    At that time I was starting to build a reputation for making things that flew for a long time and flew for a great distance when thrown.

    I'd always made revolutionary products and before things really blew up I'd sold two designs to the US war fiighting department based at Quantico. Something to do with the frequency of rotation my boomerangs had and the range I was getting with some carbon fibre designs I'd developed.

    Anyway in 1998 there was a World Championship scheduled for St Louis and I was working towards developing two things I could sell at that event to cover my cost of attendance and to set some new records.

    I'd come up with a design now known as the "Buzzwhip" which at the time became the longest returning boomerang with a world record of 174 metres out and back.

    In the year prior to the World Championship I developed a reputation for throwing distances further than 200 metres and there were examples of people witnessing some of these "unbelievable" throws.

    So leading up the the world cup when I was asked if I would make a boomerang for a fellow competitor or collector I said:

    "How far do you want it to go?"

    I charged $1 USD per metre that people wanted their boomerang to fly.

    The condition was they took delivery on the day of the competition.

    I pre-sold just over $14K USD in 1998 of that one design.

    The programable night booms had a lot of development costs because we had to have an electric engineer do the design and we had to get the design registered before we could get them manufactured.

    I have about seven boards left from the 106 we had made by a electrical fabrication company.

    There are maybe 80 complete programmed boomerangs out there in the hands of collectors who paid between $250 - 300 per unique design at the time.

    The programmer and designer/electrical engineer at the time had worked for Disney on robotic controls and much like any person who is talented and gifted they had a passion for some of the wackier things they could create.

    It sounds like a light up boomerang was a crazy idea but the end goal which attracted the electrical engineer was the prospect of making an illuminated display for the Sydney Olympics using programmable LEDs and I was just part of the journey and I happened to meet them at the right time with the right crazy idea.

    You've only got to look at the recent Winter Olympics to see how the concept of turning the whole stadium into a screen has developed.

    When you ask about how to start selling a product before you have the product in hand I can offer this advice.

    It takes vision.

    It takes connections.

    It takes commitment.

    After all those things it takes a lot of work, dedication and investment to reach the ultimate goal.

    Launching things without some visionary plan and some proof of concepts along the way, it will not happen.

    When you can show a demand for something and extrapolate how you will meet that demand and prove you have the goods to meet the demand and you can also connect with the people who can help you put the whole plan into action. . . only then can truly sell things before you have the product to sell.

    People will tell you to sell the thing first and create it later but you normally want to have at least some good prototypes and some proof people will pay before you start.

    You can study sites like Kickstarter (among others) for good examples.

    One example I bought some 18 months before it was finished was a solo shot camera.(https://soloshot.com)

    best regards,

    Ozi
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    • Profile picture of the author Dani Friedman
      Originally Posted by Oziboomer View Post

      Hi Dani,

      This is a pretty cryptic thread but I will share with you when I pre-sold product that wasn't created until the customer purchased.

      In 1997 - 1998 I was in the planning stages to make two products that, to anyone outside of the interest, would seem totally absurd.

      Firstly, I was building a computer controlled LED boomerang that could be programmed with ten light sequences to make different patterns.

      This is before LED's went surface mounted and the color Blue was only new in LED technology.

      Secondly, I was building long distance returning boomerangs from a variety of vacuum formed composites.

      At that time I was starting to build a reputation for making things that flew for a long time and flew for a great distance when thrown.

      I'd always made revolutionary products and before things really blew up I'd sold two designs to the US war fiighting department based at Quantico. Something to do with the frequency of rotation my boomerangs had and the range I was getting with some carbon fibre designs I'd developed.

      Anyway in 1998 there was a World Championship scheduled for St Louis and I was working towards developing two things I could sell at that event to cover my cost of attendance and to set some new records.

      I'd come up with a design now known as the "Buzzwhip" which at the time became the longest returning boomerang with a world record of 174 metres out and back.

      In the year prior to the World Championship I developed a reputation for throwing distances further than 200 metres and there were examples of people witnessing some of these "unbelievable" throws.

      So leading up the the world cup when I was asked if I would make a boomerang for a fellow competitor or collector I said:

      "How far do you want it to go?"

      I charged $1 USD per metre that people wanted their boomerang to fly.

      The condition was they took delivery on the day of the competition.

      I pre-sold just over $14K USD in 1998 of that one design.

      The programable night booms had a lot of development costs because we had to have an electric engineer do the design and we had to get the design registered before we could get them manufactured.

      I have about seven boards left from the 106 we had made by a electrical fabrication company.

      There are maybe 80 complete programmed boomerangs out there in the hands of collectors who paid between $250 - 300 per unique design at the time.

      The programmer and designer/electrical engineer at the time had worked for Disney on robotic controls and much like any person who is talented and gifted they had a passion for some of the wackier things they could create.

      It sounds like a light up boomerang was a crazy idea but the end goal which attracted the electrical engineer was the prospect of making an illuminated display for the Sydney Olympics using programmable LEDs and I was just part of the journey and I happened to meet them at the right time with the right crazy idea.

      You've only got to look at the recent Winter Olympics to see how the concept of turning the whole stadium into a screen has developed.

      When you ask about how to start selling a product before you have the product in hand I can offer this advice.

      It takes vision.

      It takes connections.

      It takes commitment.

      After all those things it takes a lot of work, dedication and investment to reach the ultimate goal.

      Launching things without some visionary plan and some proof of concepts along the way, it will not happen.

      When you can show a demand for something and extrapolate how you will meet that demand and prove you have the goods to meet the demand and you can also connect with the people who can help you put the whole plan into action. . . only then can truly sell things before you have the product to sell.

      People will tell you to sell the thing first and create it later but you normally want to have at least some good prototypes and some proof people will pay before you start.

      You can study sites like Kickstarter (among others) for good examples.

      One example I bought some 18 months before it was finished was a solo shot camera.(https://soloshot.com)

      best regards,

      Ozi
      Hey Ozi,
      I really appreciate you taking the time and writing the replay.
      It's an interesting story. Basically, you successfully hyped a product, because you built recognition before and people trusted you with already good products.

      I personally have a vision for the product but I don't have the tools to make it work.
      I'm completely new to my market. There is an idea to build an email list and hype the product for a certain group, but to organically hype the product, it will take a following on social media, which I don't have.
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      • Profile picture of the author Oziboomer
        Originally Posted by Dani Friedman View Post

        I personally have a vision for the product but I don't have the tools to make it work.
        I'm completely new to my market. There is an idea to build an email list and hype the product for a certain group, but to organically hype the product, it will take a following on social media, which I don't have.
        Hi Dani,

        There are a few books you may like to read which will help you with the situation you are in.

        One is "It's not Luck" by Eli Goldratt. This is not about IM or anything like that but about the theory of constraints and how to identify and resolve the constraints in a business. It is written like a novel so not a hard read but would be valuable to you for some of the strategic planning you will need to do.

        Another is "Made to Stick" by Chip and Dan Heath. A book about why some ideas survive and others die. This would also help you particularly if you want to get organic growth

        Another you can use practically that has links to a variety of tools is "Value Proposition Design" written by a number of authors and put out by Strategyzer. https://strategyzer.com/vpd This is an essential resource for product design and links in well with "Business Model Canvas" which is an excellent method for visualising your business.

        Hope they help a bit. - if you had to start with one do Value-Prop first.

        Best regards,

        Ozi
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        • Profile picture of the author Dani Friedman
          Great man, thanks a lot!

          I'm currently using leanstack as a canvas.
          Thanks for the book list and I'll give these a try.
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  • Profile picture of the author JohnMcCabe
    Great story, Ozi. Besides the obvious good advice for the OP, it's also a great lesson on niche marketing for those who think they have to go after the "health niche" or "weight loss niche" etc..

    Thanks for telling it...
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  • Profile picture of the author JohnVianny
    You can pre-sell just by create a landing page, and when they push the button ask for their emails and then direct to a page where there's written something like "you will notify when the product launches " or "you will get notified when we open the door to this new product soon"

    you can easily ask their mail as i said and build a list of qualified potential customers.
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