What should I do with my website?

4 replies
I am a Udemy instructor and I am making about 8-12k a month as an instructor.

https://www.udemy.com/user/paul-w-hill/

I get about 3500 new student enrollments a month but I only earn on average $2.80 per student. Students are paying anywhere from $10-$25.

So I also own instructorpaul.com, which I am trying to decide what I should do with the website.

My ultimate goal is to somehow increase the earning I get per student. For example, it would be easier to support my students if I only got 100 students a month and earn $95 per compare to what is happening now on Udemy.

I am thinking of maybe self hosting my courses - I don't want to remove my courses from Udemy entirely just yet obviously because I need that income, but I want to improve my situation also.

Any ideas??
#website
Avatar of Unregistered
  • Profile picture of the author DWolfe
    Originally Posted by hillbro View Post

    I am thinking of maybe self hosting my courses - I don't want to remove my courses from Udemy entirely just yet obviously because I need that income, but I want to improve my situation also.

    Any ideas??
    Put most of your courses on your own site and leave 1or 2 on Udemey. Use that as a lead magnet towards your site. Make sure your site is in your linkedin profile if you have one. Try advertising in your area and elsewhere to built up your personal site. Kinda basic information but it can help.
    {{ DiscussionBoard.errors[11342663].message }}
  • You can try special offer technique
    For example - sell two of your courses as one on site, and separate on Udemy.
    You can also give some courses/ informations for free at the end of each course they have bought on udemy. This won't make you much money at the beginning, but will eventually be profitable in the future. You shouldn't lose much of your income doing that and it certainly make your site more popular and therefore make people buy stuff from you directly in the future.
    {{ DiscussionBoard.errors[11342669].message }}
  • Profile picture of the author Dah1r6
    I agree with DWolfe. You should create a high ticket course ($300+) which is your main course, which encompasses a blueprint for the most general/common things you need in IT. Research competitors and do it better than them by offering more value (more modules, freebies etc.). Use the course on Udemy as lead magnet, making one free, and run good Facebook and Adword ad to the free course. Those who use the free course, re target them with the above paid traffic sources and upsell with the high ticket course. From this, you will have built awarness and a new source of income. For re-targeting campaigns, the usual conversions is around 3%, so if you run a strong campaign with a large reach and have a solid landing page, you'll be doing quite well. If you need any help or have any questions, feel free to PM me
    {{ DiscussionBoard.errors[11342689].message }}
  • Profile picture of the author hillbro
    Thanks guys! These are great ideas. I never thought of using Udemy as a lead magnet or building one single large course on my website. I think I am going to start by doing that. Have either a bundle on teachable or one large course that will include all of the other courses.

    I have 10 courses I can bundle. On Udemy that would cost the student $100 to get all 10 so maybe I can sell it for $70 or something like that?

    This will also allow me to keep my Udemy affiliate sales going...

    Thanks guys!
    Paul
    {{ DiscussionBoard.errors[11342740].message }}
Avatar of Unregistered

Trending Topics