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Best Popup Protocol?

by KnowOneKnows
16 replies
Hi again, guys!

Thanks to everyone for their help for me and others too.

I like the idea of the exit-intent popup, as it doesn't interrupt the user experience, but my concern is that since more than 50% of Web traffic is on mobile, I believe there is no way to use them with a mobile device.

I have Ninja popups, and they have exit-intent popups, as well as the ability to disable them on mobile devices, AFAIK. The problem then becomes if you activate that feature, then you have no popup for more than half of your traffic.

So may I have your opinion on the best popup strategy?

Thanks!
#popup #protocol
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  • Profile picture of the author IGotMine
    How are you getting your traffic?

    If you are advertising most likely you can exclude mobile.
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    • Profile picture of the author KnowOneKnows
      Thanks for your response.

      My proposed traffic source will (hopefully) be from articles I will write and submit to online sites like Huffington Post, etc. I will, of course, have a byline which will include my URL.

      Would I exclude mobile because if they came from ads, they would already be interested in my offer?

      Thanks again.
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  • Profile picture of the author IGotMine
    Would I exclude mobile because if they came from ads, they would already be interested in my offer?
    If you are running ads you would most likely want to run separate campaigns for mobile and desktop. Each customized for the target device.

    So you could use your pop-up on DT and set up a customized page for mobile users.

    If your visitors are coming from links, after you gain some analytic knowledge you will know the percentages from different devices and adjust your landing page accordingly.
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    • Profile picture of the author KnowOneKnows
      Thanks again. I'm still confused, however. If I am getting my visitors from links, and 40% (for example) are from mobile, I'm still in the same position it seems. Maybe I am missing something. Thanks.
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      • Profile picture of the author IGotMine
        Originally Posted by KnowOneKnows View Post

        Thanks again. I'm still confused, however. If I am getting my visitors from links, and 40% (for example) are from mobile, I'm still in the same position it seems. Maybe I am missing something. Thanks.
        It will take some testing to determine what will work best for random traffic.

        This is all hypothetical. You might find very few visitors are on mobile. The market you are in may determine the preponderance of device usage. Are your target visitors more likely to be on mobile or desktop?

        Another option is Dynamic serving: Dynamic serving serves different code to each device, but on the same URL.

        I mention it just FYI as I have no experience with it.

        Build a responsive site and just go without a pop-up for mobile users. Or test some other set-up.
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        • Profile picture of the author KnowOneKnows
          Thanks, IGM!

          I feel that the preponderance of my visitors will be on desktop, but I will check as you suggest.

          I haven't heard of Dynamic Serving, and will check it out.

          Thanks again!
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  • Profile picture of the author WayneT
    Seriously Dude, Why are you listening to a person who's been a member for 1 month and 1 day and is feeding you generic rubbish.
    Do some heavy research and ask specific questions on specific areas, then you MAY get some advice that's worth reading.
    207 posts in 31 days or so...............WOW
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    • Profile picture of the author KnowOneKnows
      Hey Wayne, thanks for your candid response. Of course, someone could be a 10-year expert who just joined the forum.
      Can you tell me more about what you mean by "Do some heavy research and ask specific questions on specific areas, then you MAY get some advice that's worth reading."
      Thanks.
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      • Profile picture of the author WayneT
        For the first bit, always check out their creds, you know follow the link to the product and see what it is and how many of them they have.
        warriorforum has been around for awhile so anyone with enough sense if they've been in the market for 10 years would have joined awhile ago.
        On the research side, you have to know enough about a "thing" or area to even be able to ask the right questions, in the searching, theresearch you will not only learn about thespecific area youare interested in, you will start to understand that there can be a whole lot of other areas that are connected.
        When you learn this, and it takes time, then you will 1) be able to ask the right questions and most importantly, YOU WILL UNDERSTAND THE ANSWERS.
        This is the crucial part, we don't mind helping out but do you expect us to do all the work for you??
        It's a process that takes time no matter what you are doing, it's just what has to happen.
        When you get the answer to your questions, THEN you will realise how much you have really learnt andit will be a lot more than you first started out seeking, it's like a big jigsaw puzzle.
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        • Profile picture of the author KnowOneKnows
          Wayne, thanks so much for taking the time to share your knowledge. I'm willing and even eager to do what it takes. Thanks again!
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  • Profile picture of the author Steve B
    Originally Posted by KnowOneKnows View Post

    I like the idea of the exit-intent popup, as it doesn't interrupt the user experience

    Anytime something pops up on my screen that I didn't ask for, regardless if it's when I'm exiting a page, is an interruption. You may like being interrupted from what you're doing by something you have no control over ... I don't ... and many others share my opinion. It's exactly why pop up blockers are so popular.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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    • Profile picture of the author KnowOneKnows
      Hey Steve, I understand, and my response to a popup is usually the same, but I occasionally do signup. That having been said, if you're ready to leave the page, you're most-likely a lost lead, so I don't have much to lose by offending you with a popup. Also, I think you'll agree that it depends on the content of the popup. If someone goes to my site because they are interested in getting healthier in middle age, and I offer a free eBook on "How to Have a Healthy Middle Age the Easy Way", they may love it. I have tried getting signups the non-popup way by offering a $20 gift certificate for my online store, and have gotten about 3 signups in about a year with this method. My traffic is very low at this time, however. BTW, I explored this issue in the forum quite a while ago, and someone wrote
      "Everybody has their own opinions on popups. 'Urrg! Another freaking popup!' or 'Wow! A free ebook? Cool!' The truth is, they've been working for years and will continue to work for years to come."
      BTW, the popups that I use are able to bypass popup blockers.
      Thanks again for your opinion, Steve.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by KnowOneKnows View Post

    Thanks again. I'm still confused, however. If I am getting my visitors from links, and 40% (for example) are from mobile, I'm still in the same position it seems. Maybe I am missing something. Thanks.
    Yup, you're missing something.

    If 40% of the visitors trying to leave your page without taking one of your desired responses don't see your exit pop, that means that 60% do see it.

    Why throw away that 60% because it won't work for the other 40%?

    Look at baseball -- if you can average just 3 hits out 10 at-bats, you end up in the Hall of Fame. Even though you "fail" 70% of the time.
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    • Profile picture of the author KnowOneKnows
      LOL! Got it. Thanks!

      BTW, I found this info:
      "On some of my sites, I found that mobile exit intent often consists of a slight upward scroll before the user hits their back button. For example, users often scroll down the page quite a bit while consuming content, but when they're ready to leave they might scroll upwards slightly (say 5-10% of the page height), and then they'll go hit the back button or close the tab. I use that knowledge to pop up a newsletter sign up form on some of my content sites, and it actually works well without annoying the user. So if I ever detect that a user scrolled down at least 50% of my page, then back up by at least 5%, I hit them with a popup since I think they liked my content but are ready to exit the page. "
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  • Profile picture of the author jasonmaze
    I use Wheelio on my ecommerce store which yields great results as it gamifies the popup and really incentivizes the users.
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    • Profile picture of the author KnowOneKnows
      Thanks, Jason. I just checked it out, and it looks interesting. My store is setup in Easy Digital Downloads, however, so I'm not sure it will work there. Right now I am trying to get email addys from my index page, but I'll keep Wheelio in mind. Thanks again.
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