which skill has helped me the most.
Some ask if it's marketing, copywriting, sales, or more.
In all honesty, studying human nature has made me the most money.
Because once you can even remotely figure out why we ALL do stuff
(and I still haven't figured it all out in 20 years).... you can then speak
to THOSE desires in your marketing.
And really, that's the key to making it online.
It's finding out your prospects' desires, many of them which they
will NOT tell you, and try to speak to those.
For example, let's get personal for a second.
I'm sure there are things you desire or enjoy?
And to take it a step further, not only do you have certain
"itches" that need to be scratched... they KEEP popping up.
Like, every month or so. Maybe more, maybe less.
Well, because these "needs" are never permanently satisfied... if
you can help that person "scratch" their itch over and over,
you can purposely create a business in which people willingly
buy from you, every single month or more.
Think about one of the top selling niches in ALL of human kind.
Sex. And sure, while we can feel satisfied at any given time,
there's a pretty good chance the desire will pop up again at some
Maybe for some it's golf. Or studying sales and marketing.
Painting. Playing Fantasy football. Mastering video games.
Just about every niche has a subset of rabid, super fans
that can almost never get enough of a certain thing.
So why not set up a recurring product, like a membership
site, that helps these folks enjoy their desire, every single
Zig Ziglar has often said that you can get what you want by
helping other people get what they want.
It's why thinking about YOU, and certain areas of your life
that you keep having desires or wants pop up... perhaps it
can put you on a path to find a market or niche that you can
help "scratch their own itch".
It's also how you can purposely set up a business that sells
and KEEPS making you money, month in and month out.
So, acne, arthritis, weight loss, hearing loss, hair loss, dating/relationships,
finance, golf, these are possible niches because people will usually
try to "fix" something that's not working for them.
And even better... often times it's NOT a "one and done" solution,
So, you can enjoy built-in repeat business potential with membership sites
or book clubs, online or offline newsletters, supplements, DVD of the month...
these all have built-in repeat biz potential.
It's so much easier to sell to folks who have bought, and you know they're
going to have that itch that needs scratching every month.
And when you do it right, you can build a relationship and get
these folks to like and trust you.
Here's another way you can make money AFTER you sold a product.
Let's say you have a monthly newsletter.
You can use that monthly newsletter to promote OTHER products of
yours, again, as long as they help those desires and wants that
your prospects have.
Not only are you making a monthly income from the sales of your
newsletter... but you can also promote other products and services
in that newsletter.
I used to sell a monthly fitness newsletter. Over time, I'd use it to promote
supplements, workout accessories, workout equipment, vitamins, and more.
It's like you are getting paid twice.
You can charge a monthly fee for your newsletter that's recurring income and
in that newsletter, promote other products too.
This is why I stick with products that are purposely created to help
people either solve a problem they have to deal with on more than
one occasion, or a product that's built upon a niche that is NEVER
Golfers never stop trying to play better. Athletes never stop trying
to play better. The adult industry is multi billion because it caters
to a demand that's never permanently satisfied.
If you're able to think of areas in your life that are never fully
satisfied and the desire tends to pop up often... it could mean
a potential product opportunity that keeps paying you each month.