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Funnel Madness! Is it worth it? Where to begin...

by chimichanga
10 replies
Hello hello fellow warriors!

Firstly, thanks to all who contributed in the last thread I posted up. I've had some valuable insights from some of the veterans. It can be overwhelming in the beginning when you're soaking everything up like a sponge. There comes a time when we need to purposely put a halt to the information overload feasting and apply all of the principles into actionable items. Sure, learn as you go, but not at the expense of losing momentum!

A brief background about where i'm at before I propose my question(s):

I'm in the fitness/bodybuilding market, with a specific niche in mind. I have yet to build a working automated email system/funnel for my products, too. I've had some instagram videos hike up to 27k views, from a 15 second video of one of my workouts! Insane. My IG engagement is very high for being sub 20k followers. Each direct message that is sent can be seen as a potential email, too! Win-win. I have 2 e-guides, one being the lead magnet. My core offer/backend sale are 2 variations of 1-on-1 coaching/consultation, which is significantly more $ than the one eguide I plan on monetizing passively(?) through content-rich landing pages.

My question to you funnel sensei's is:

Where should I place my marketing funnel links? Should I funnel every product I have that leads to my core offer being 1-on-1 coaching?

I guess to answer the question above, I would need to answer what I want out of all of this. ---> I plan on monetizing that one eguide I have with the ultimate intention to draw clients into my 1-on-1 coaching or consultation.

Example proposition for youtube:

I'll have a youtube video up, and in the content description area i'd ideally have a link that takes the viewer to my blog lp, instagram and to a funnel lp with the promise of the lead magnet (free eguide) on the other end.

Should I give them what I had initially promised, a free eguide with of course an email opt-in? Or should I use this opportunity to offer them the other guide too? Does this come off as scammy and "he pulled a fast one on me and is now trying to sell me"?

Do I even need a click funnel? Can't I just provide a direct link to my lp with said service on the description section of the video?:
product x --->direct link to lp on my domain
service y --->direct link to lp on my domain
service z --->direct link to lp on my domain

I feel like consolidating all these product/service offers into a funnel might annoy people, especially if all they want is a free eguide.

If its not scammy, then:

(tripwire funnel)
link in youtube description--->email op-tin--->thank you, but do you want this guide for xyz $?--->if no, then how about 1-on-1 consultation? if no---> thanks heres your free guide.

Does this sound feasible? Or does it look bad already asking for a sale right off the bat from youtube video to funnel lp? scammy and salesy? The only reason I'm asking if its scammy is because i'm developing a brand.

Should I just focus on collecting the email with a basic email opt-in funnel and no upsales? Would I risk a significant portion of income?
link in youtube description--->email opt-in--->thanks! heres your guide!

Should I apply these funnel tactics for each product on my domain site, for upsells?

I'm playing around with the clickfunnels app for free for the next 14 days. One thing I know for sure is that i'll most likely create some funnels for the guide I plan on monetizing which will lead to the 1-on-1 services...eventually.

Later I can begin to focus on webinar marketing to get them to opt-in for that 1-on-1...

Also note; both of my guides have an up-sell at the end, letting them know that i'd like to coach them 1-on-1 and the landing page is xyz.

So many questions, thanks for reading along and quite possibly offering some insights on this venture. Got any fitness questions? Ask away and message me...since thats the only thing I can offer back at the moment lol :]


-chimichanga
#begin #funnel #madness #worth
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  • Profile picture of the author IGotMine
    Have you offered your freebie to anyone?

    You seem to think you need to have a complicated set-up when you should go dead-simple to start. See if there is any interest in your freebie first.

    Offer it and if people opt-in, send them the guide. That's the whole idea behind subscribers, you can always offer your upsells later if you get any interest in your freebie. If it shows promise you can build out your funnel later.
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  • Profile picture of the author Steve B
    Keep it simple.

    Especially in the beginning of your business, IMO, it's more important to get a basic lead capture system in place and have a sellable product. You don't need a complex funnel to build an audience, begin nurturing them with your knowledge and wisdom, and make a sale.

    Personally, I think it's critical that you gather an audience, get permission to market to them, and have a product ready to go. You can always add upsells, cross-sells, high ticket products and services at some point in the future.

    Right now, focus on building an audience, building your credibility and trust with them, and serving your prospects with high quality information. Funnels can come after you build your audience to a reasonable size and understand what it is they want from you.

    Steve
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  • Profile picture of the author JohnMcCabe
    Originally Posted by chimichanga View Post


    (tripwire funnel)
    link in youtube description--->email op-tin--->thank you, but do you want this guide for xyz $?--->if no, then how about 1-on-1 consultation? if no---> thanks heres your free guide.

    Does this sound feasible? Or does it look bad already asking for a sale right off the bat from youtube video to funnel lp? scammy and salesy? The only reason I'm asking if its scammy is because i'm developing a brand.

    -chimichanga
    Yes, this seems scammy to me. It reeks of bait and switch.

    I'd do it this way:

    link in youtube description--->email op-tin---> thanks here's your free guide. ---> short email series asking if they got the download (give download link again), reminding them to consume the guide (if you have stories to tell, add one here) ---> Now it's time to introduce the paid guide (if you liked the freebie, you'll love this). Use a short 3-5 message sequence to sell the guide.

    Now it's time to split things, because now you have two different groups -- prospects and buyers. Use your AR to move buyers to their own list.

    Prospects: Email (maybe another short series) with approach "maybe the guide I told you about isn't right for you -- maybe you want/need 1:1 personal attention" ---> Opt-in to new list with series promoting 1:1 coaching.

    Buyers: Approach with "you got my free guide, and you bought XXXX. Now it's time to knock it out of the park with 1:1 coaching."
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  • Profile picture of the author JohnVianny
    You need a front end which is low costly than the back end.

    So basically you can't offer a product to buy and if they don't buy you offer a consultation which is high-ticket than the first offer

    Don't be afraid to Sell!

    And don't give away so much free stuff, otherwise you educate the prospect to wait always free stuff from you.

    You need to seduce them.

    I mean you need to make the pre-qualified for the last high ticket consultation, don't let them go to you so easily, like it's a woman, push them back!

    I mean, let them watch a free webinar before, than buy a lesson , then something else to pre-qualify.

    WHY?

    Cause it will be for them more painful to go back to the starter point and don't buy your coaching, if they have done so many tasks!

    So you need to put all the streams to your opt in page, and sell them higher ticket products.
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    • Profile picture of the author chimichanga
      You need to seduce them.

      I mean you need to make the pre-qualified for the last high ticket consultation, don't let them go to you so easily, like it's a woman, push them back!
      Gotta play hard to get and come from a place of abundance ;]

      I mean, let them watch a free webinar before, than buy a lesson , then something else to pre-qualify.
      Do you mind guiding me a bit more on this process? Please correct me if i'm wrong:

      -This can be done via facebook and Instagram marketing, creating an ad for a webinar and hosting the prerecorded webinar/live webinar to those who freshly opted-in...OR send an email to any and all who already opted in from the lead magnet opt-in list (or is it recommended to send a webinar opt-in email to those who are already on my buyer's list?)

      ALSO, do you think that by adding a link or CTA to my big-ticket offer will distract the potential buyer from buying my level 2 product?

      For example, I'll have a landing page on my domain for my eguide which I do plan to monetize, which is 1 step away from 1:1 coaching and significantly less costly. If I add in a CTA to my upsell, what if they DO end up clicking on that CTA for the upsell, finding it's too expensive or doesn't work for them, and i never see them again? It's a lose-lose since I dont I can't remarket/retarget, they didn't purchase the eguide which they were initially planning on buying, and they didn't purchase the any coaching. (In a scenario where this potential buyer has not been captured yet, and I don't have their email).

      Thank you!

      Agreed. I plan on building a strong brand. That won't happen with crummy email hard-sells all of the time. It's all about the value that I convey, and genuinely how I come to impact my tribe in a positive way.
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  • Profile picture of the author pam2011
    I think your tripwire funnel sounds good, but i would only use it after either people know who i am and therefore trust me or i already have a brand that people trust. Until then, i would stick with a simple opt-in with a free gift. WOuldn't try selling anything until the 5th day of an email sequence.

    Just my 2 cents.

    Pam
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  • Profile picture of the author chimichanga
    found this answer posted by a warrior a while back while perusing a thread topic on affiliate marketing.

    nicheblogger75 3 years ago
    It's a proven fact that most people will not buy until the 7th exposure to a product. That means that direct linking to a sales page using PPC is not a good practice. What you need to do is build a landing/squeeze page and give away a free report related to the product. Capture email addresses and send a few messages offering more helpful content related to the product while at the same time pre-selling the product. I would say in the 7th autoresponder message go ahead and hard sell the product.

    You need to expose most people to the sales page a number of times before they will actually purchase. Therefore, direct linking to a sales page is going to continue to prove futile (as you are already learning).

    Building a list and warming up (or pre-selling) the prospect is a proven sales tactic that I can almost guarantee will work for you if you give away a valuable free report and start the subscriber through your sales funnel instead of trying to direct sell them.

    The rule here is "give before you receive."
    Yes indeed. So within my breadcrumb trail of products, I offer different levels of value in each tier. The lead magnet engages them and offers fundamental principles in my market, some essentials before being able to progress onto my second product, which i'll then be monetizing.

    At each level, they 'graduate' and are then qualified to advance into the next stage. In my market, its a lot easier on things when getting a paying client that knows how to apply the fundamentals. An educated client in any niche, I believe, makes thing sail along a lot more smoothly. My theory is that they will buy heavily into the brand, given my youtube channel and IG presence.
    Given the email AR is set in place, which its not quite yet, i'll of course sprinkle in some value vids and how-to's.

    Couldn't agree more. What AR service would you recommend?

    I'd do it this way:

    link in youtube description--->email op-tin---> thanks here's your free guide. ---> short email series asking if they got the download (give download link again), reminding them to consume the guide (if you have stories to tell, add one here) ---> Now it's time to introduce the paid guide (if you liked the freebie, you'll love this). Use a short 3-5 message sequence to sell the guide.
    or maybe even sprinkle in a few how-to videos and other jabs, too? Somewhere in that AR system.
    I'll have to split the lists from buyers to lead magnet gens, something i've not done before! It's all very new to me

    By the way, your reply was money! Especially since the brand presence will be so strong at that point.

    Buyers: Approach with "you got my free guide, and you bought XXXX. Now it's time to knock it out of the park with 1:1 coaching."
    So I make a list of qualified buyers who did in fact buy my product, but what do I do when those buyers consider the final core offer? What kind of campaign should I run on them after the fact that I get cricket-chirps? Just keep giving value at that point?
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  • Profile picture of the author Michael Meaney
    I'm posting this because it would take me a long time to write it as a forum post.

    It might give you some ideas.

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  • Profile picture of the author JohnMcCabe
    Originally Posted by chimichanga View Post

    or maybe even sprinkle in a few how-to videos and other jabs, too? Somewhere in that AR system.
    I'll have to split the lists from buyers to lead magnet gens, something i've not done before! It's all very new to me
    How-to videos and such could easily fit into the sequences mentioned.

    As for splitting the list, once you find an AR system, look to the support area for instructions. The easiest way is to ask them to opt in to a special list, where you provide info relative to getting the most out of their purchase, any updates, and your upsell messages. Most ARs will let you set up a rule that says 'anyone that signs up for Buyers gets removed from Leads' and handles it automatically.

    Originally Posted by chimichanga View Post

    So I make a list of qualified buyers who did in fact buy my product, but what do I do when those buyers consider the final core offer? What kind of campaign should I run on them after the fact that I get cricket-chirps? Just keep giving value at that point?
    It's a sad fact of life that only a relatively small percentage of people who opt in for your freebie will buy your first offer, and only a small percentage of those buyers will buy your next offer.

    Cricket chirps are inevitable.

    Ryan Levesque (ASK Method) uses a final email he calls the "why do you hate me?" email. Basically, he straight up asks people why they didn't buy. If they re-engage by answering, you can go from there. If you still get crickets, you may want to simply move them to a do-not-mail list unless they resubscribe on their own at a later date.
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  • Profile picture of the author tyronne78
    I would start with a simple funnel selling ONE product.

    Offer your target audience something valuable for free (lead magnet) to get them on your email list then sell them a low cost offer so you can break even on your ad spend. You're keeping it simple plus if you're breaking even you're building an email list for free!

    Start adding upsells,downsells and high ticket offers to your funnel after you have some experience under your belt.

    Simply put,focus on creating a simple repeatable process that's giving you a positive ROI.
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