What do you consider to be the most important actors?
1. dot com vs dot global / dot academy / dot best / dot cafe etc etc
2. Should the name contain keywords?
3. Have the recent shenanigans of Facebook affected FB Adds and trafic
4. What are you using to drive traffic?
5. If you are highly experienced (as opposed to vocal) would you be willing to answer a couple of questions via skype/email/other. Questions concern re-directing domains and any pitfalls of using VPN's.
I'm not a newbie, just a PL / FBA gal, trying to change direction and save my sanity.