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Crystal healing niche?

by teddyjames
12 replies
Hey guys!

So I've been researching niches, getting ideas and information. However, I was thinking about possibly helping my sister grow her business. She's a medium/tarot card reader but also sells crystals such as: amethysts, rose quartz, ect.. She has wholesalers she buys from, and also do dropshipping too. Using google keyword planner, it seems there's not too much competition but also not a lot of average searches for some keywords? Although things like "amethyst" have a low comp. with 100k-1M/month searches. Considering she has all the books/and knowledge I could learn from her. Does anybody know anything about this niche? She has Etsy, made sales but she's focused on other things. I feel there might not be a lot of competition out there?
#crystal #healing #niche
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  • Profile picture of the author DRP
    If you're not an expert in marketing and entrepreneurship (two different disciplines) then you are likely ill equipped to make a go of this. Also "amethyst" isn't a query. What about "amethyst"? Why would anyone search for just "amethyst"? Think about the searcher intent. A relevant query might be something like "healing power of amethyst crystals" or "amethyst healing crystals". SEO isn't about keywords it's about queries (semantics matter very much by the way). Anyone that still says "keywords" when talking about SEO, isn't up to date on industry standards.
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    • Profile picture of the author teddyjames
      Originally Posted by DRP View Post

      If you're not an expert in marketing and entrepreneurship (two different disciplines) then you are likely ill equipped to make a go of this. Also "amethyst" isn't a query. What about "amethyst"? Why would anyone search for just "amethyst"? Think about the searcher intent. A relevant query might be something like "healing power of amethyst crystals" or "amethyst healing crystals". SEO isn't about keywords it's about queries (semantics matter very much by the way). Anyone that still says "keywords" when talking about SEO, isn't up to date on industry standards.
      Yes, I should of been more clear on that.
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  • Profile picture of the author myob
    Originally Posted by teddyjames View Post

    I feel there might not be a lot of competition out there?
    On the contrary. This actually is a very popular and highly competitive niche, especially among millenials and other gullible demographics such as New Age enthusiasts, ailing middle-aged women, and the gay/lesbian crowd. The resurgence in sales over the past few years are approaching levels not seen since the 1970's.
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  • Profile picture of the author ryanbiddulph
    Hi TJ,

    I'd focus on your passion buddy; chasing money, or quick moving niches, tends to confuse you, overwhelm you and cause analysis paralysis.

    But if you dig a niche you'll do a bit of research, give the niche the nod and dive in.

    Ryan
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    • Profile picture of the author teddyjames
      Originally Posted by ryanbiddulph View Post

      Hi TJ,

      I'd focus on your passion buddy; chasing money, or quick moving niches, tends to confuse you, overwhelm you and cause analysis paralysis.

      But if you dig a niche you'll do a bit of research, give the niche the nod and dive in.

      Ryan
      You're so right Ryan, this is my problem...overanalyzing.
      Thanks bud
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    • Profile picture of the author teddyjames
      Originally Posted by ryanbiddulph View Post

      Hi TJ,

      I'd focus on your passion buddy; chasing money, or quick moving niches, tends to confuse you, overwhelm you and cause analysis paralysis.

      But if you dig a niche you'll do a bit of research, give the niche the nod and dive in.

      Ryan
      I mean...I do have a passion for skateboarding. I've been doing it for 12 years! lol
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      • Profile picture of the author Michael Meaney
        Originally Posted by teddyjames View Post

        I mean...I do have a passion for skateboarding. I've been doing it for 12 years! lol
        If you're able to teach someone the basics faster than they can learn on their own, then you've found your niche.

        Don't worry about competition, every worthwhile niche is saturated and it's not a problem - your passion will set you apart.

        If you have passion + skill + discipline, you'll crush it.
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  • Profile picture of the author teddyjames
    This might be kind of a bad analogy...but if I can relate this to skateboarding it might make sense? I think about the time I learned one of the hardest tricks, took me 3 months to learn and finally got it. Learn something you can teach others they can't seem to solve, guiding them through it. Learning a trick not many people know how to do was an amazing feeling lol
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  • Profile picture of the author dylansmith22
    Focus one thing you like most, your passion.
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  • Profile picture of the author cearionmarie
    Why not? I think this is actually an interesting niche. The best niche is always the one that you love to do. Competition is given but when you actually love what you do, it doesn't matter.
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    Cearion Uy - Marketing Advisor
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  • Profile picture of the author JohnMcCabe
    Teddy, I think you may be making a very common beginner's mistake when it comes to the Adwords planner.

    When it shows you competition, it's talking about the competition for Adwords slots, not the competition for an organic ranking.

    So, when it shows you "low competition" for a keyword, that means that very few people are bidding on it. This is a red flag. It usually means there is also little commercial value in bidding on the keyword.

    This goes back to what DRP was saying -- you have to evaluate keywords as queries (what people type into the search box) and try to match your content to their intent.

    I'd much rather aim my efforts at "where can I buy healing amethyst crystals?" with 1,000 searches than "amethyst" with a million. The former shows at least some intent to buy, while the latter could be anything from someone researching baby names to a kid writing a report for science class, neither of which have anything to do with new age crystals.
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  • Profile picture of the author AshleyRivera
    I would try and break the niche down farther. Instead of having "amethyst" as a keyword, try, "amethyst crystal healing" or "what does amethyst do.." or "importance of crystal healing."
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