I tried a little experiment.
I decided to offer a free "mini" 5-day copywriter coaching
program, to a small marketing list... about 500 subscribers.
Each day, there was a small "Mission" where they could
practice what they learned, and get feedback from me
I was going to limit it to 20 people, because with feedback, I
figured that's all I could handle at any one time... but I got
about 40 sign-ups in the end, and decided to just go with it as
an experiment, to see how many people would actually take
Here's what surprised me... and maybe YOU could shed some
light on this.
Of the 40 sign-ups (to a FREE coaching program)... only SIX
people actually sent back any missions!
( Two of those were former students, who'd taken previous
coaching with me, and used it as a mini-refresher... which was
fine with me, by the way )
The other 34 sign-ups still got the information from all 5 days (I
didn't want to exclude them from having the content), but didn't
I have a couple of questions for you, but first here's a couple of
possible reasons why only 6 people actively took part...
(1) People are lazy. Maybe ... but still, only 6??
(2) It wasn't targeted enough. Maybe, but keep in mind, the
40 who initially responded had qualified themselves to be
somewhat interested. It wasn't aimed at copywriters, but asked
something like "Could You Become A Copywriter? Try This And
(3) It wasn't good enough. Perhaps, but I actually had a
professional copywriter take part. He said he enjoyed it and
found it useful, so I'm not sure that was the problem.
(4) The missions were too challenging. It's possible that
the later ones might have been, but I'm pretty sure the earlier
ones could be done in 5-10 minutes, by anybody.
So a couple of questions for you...
(A) What do you think was going on? What, if anything, does
this say about people?
(B) If I were to repeat this elsewhere (and I'd like to), what do
you think could be done to increase the rate at which people
actually GET INVOLVED? What would you do?