Bonuses in the sales page?

by Marani
6 replies
Hi Warriors,

I have a sales page for selling a Wordpress Plugin. I need to put a few bonuses next to the main product for buyers.

I have access to thousands of PLR products that I can give away. some of them are related to my launch.

1. Is it a good idea to choose among and put them as bonuses? because there are probably thousands who have the same access to such products that I have (in PLR selling sites). this could include the buyers on the list.

I see many other vendors show prices/values of the bonuses in their sales pages. but googling the bonus, I found the real price is way lower than what I saw!

2. Are these prices fake? just to encourage the buyers? how do I get the value of my bonus?

3. what would you suggest me the best to use as good bonuses?

I appreciate any help letting me understand this better.
#bonuses #page #sales
Avatar of Unregistered
  • Profile picture of the author Steve B
    Marani,

    The reason marketers add bonuses is to increase the perceived value of the product or package they are selling. IMO, this strategy backfires when the seller makes value claims that are obviously beyond believable!

    You can use PLR products as bonuses; however, I would personally make sure they are valuable and are related to your main product. IMO, the best bonuses are those that add utility or greater power to the plugin you're selling.

    The best bonuses, IMO, are those you create yourself. Why? Because they can be geared to go hand-in-hand with your product and they show off or highlight your expertise and ability. They add to your "authority" status you may be building in the niche.

    Answers to your questions:

    1- Junk PLR is not good - ever - it sends the message to your buyers that you could care less about them as long as they buy from you. Usually, paid PLR products are of better quality (in my experience). I would modify PLR bonuses with a different cover graphic, a new title, and some references inside to your main product. Again, you are trying to customize it so that it becomes an extension or natural addition to the product the customer has purchased.

    2- Yes, in most cases the prices the seller gives as "real value" are just an inflated guestimate, again, to increase the perceived value of what you're getting for your money. There are some marketers that will include their own product as a bonus - although it costs them nothing to add it, they will probably value it at whatever they normally sell the product for - which seems appropriate to me. Many marketers inflate values so much they become ridiculous! This is always a "turn-off" for me and I won't buy from those that do it. Ultimately, you have to determine the value you assign to your bonus. If you want to be believed, don't get carried away like many over-zealous and sometimes dishonest marketers.

    3- As I've stated above, I personally believe the best bonus you can offer is something that will enhance the main product you're selling. It could be a tutorial on how to set up and use your plug-in, it could be a deluxe version or add-on to the plugin, it could be a personal call or session with you to give further guidance ... really, it could be anything helpful and of value to the customer.

    The very best to you in this project,

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11349631].message }}
    • Profile picture of the author Marani
      Thank you Steve, for a very detailed answer. so valuable points. needed to now from a pro.

      Originally Posted by Steve B View Post

      Marani,

      The reason marketers add bonuses is to increase the perceived value of the product or package they are selling. IMO, this strategy backfires when the seller makes value claims that are obviously beyond believable!

      You can use PLR products as bonuses; however, I would personally make sure they are valuable and are related to your main product. IMO, the best bonuses are those that add utility or greater power to the plugin you're selling.

      The best bonuses, IMO, are those you create yourself. Why? Because they can be geared to go hand-in-hand with your product and they show off or highlight your expertise and ability. They add to your "authority" status you may be building in the niche.

      Answers to your questions:

      1- Junk PLR is not good - ever - it sends the message to your buyers that you could care less about them as long as they buy from you. Usually, paid PLR products are of better quality (in my experience). I would modify PLR bonuses with a different cover graphic, a new title, and some references inside to your main product. Again, you are trying to customize it so that it becomes an extension or natural addition to the product the customer has purchased.

      2- Yes, in most cases the prices the seller gives as "real value" are just an inflated guestimate, again, to increase the perceived value of what you're getting for your money. There are some marketers that will include their own product as a bonus - although it costs them nothing to add it, they will probably value it at whatever they normally sell the product for - which seems appropriate to me. Many marketers inflate values so much they become ridiculous! This is always a "turn-off" for me and I won't buy from those that do it. Ultimately, you have to determine the value you assign to your bonus. If you want to be believed, don't get carried away like many over-zealous and sometimes dishonest marketers.

      3- As I've stated above, I personally believe the best bonus you can offer is something that will enhance the main product you're selling. It could be a tutorial on how to set up and use your plug-in, it could be a deluxe version or add-on to the plugin, it could be a personal call or session with you to give further guidance ... really, it could be anything helpful and of value to the customer.

      The very best to you in this project,

      Steve
      {{ DiscussionBoard.errors[11349666].message }}
  • Profile picture of the author Ged3
    Some great points by Steve - as usual spot on.


    With my bonuses I have found out by trial and error that the ones most related to the product for sale work well.


    As Steve has said if you create them yourself or adapt them yourself you will stand out as an authority and these will be very powerful in promoting your product for sale.


    Having bonuses that are not closely related with just a very high "value" do not work for me.


    The format of your bonus also makes a difference, if it is in video format this is usually the one to convert sales more than pdfs or reports.


    Although when I am purchasing something I prefer a report as I can scan through it more quickly to find the relevant parts - something you cannot do with a video - so there could be other buyers with similar tastes to my own!


    Best Regards
    Ged
    {{ DiscussionBoard.errors[11349647].message }}
  • Profile picture of the author yukon
    Banned
    As a buyer of a Wordpress plugins, I'm trying to figure why I would want PLR?

    How does this help me?

    What does the plugin do?
    Signature
    Hi
    {{ DiscussionBoard.errors[11349650].message }}
  • Profile picture of the author Virginia Sanders
    Marani Just came across this thread. As a Wordpress user, I want more plugin that compliment the plugin I am purchasing. PLR products for the most part are not perceived as valuable simply because if you do a search you find them for pennies on the dollar. You might want to partner with a fellow plug-in developer and get some really valuable bonuses to offer to your audience.. Just my 2 cents. Good luck on your launch
    {{ DiscussionBoard.errors[11452684].message }}
  • Profile picture of the author George Flm
    Bonuses may make or break the deal.

    I've sold the farm without bonuses because the main products are in demand
    with cash in hand buyers. You could also use rebrandable ebooks with your
    affiliate ID embedded ... material that is pertinent to prospect's psychographics.
    Signature

    George Troy Marketing on Youtube

    {{ DiscussionBoard.errors[11452892].message }}
Avatar of Unregistered

Trending Topics