An Example of How Unreliable Alexa.com Rank Is
For example, here is a screenshot of yesterdays alexa rank for my new site, 2 days old that received about 40 visitors from sphinn yesterday:
http://img376.imageshack.us/img376/6822/picture11c.png
Alexa rank yesterday was 54,975... with 40 visitors from this: The Real Purpose of SEO .
I've got sites that have been doing 2,000+ per day for 12 months that are in the 1,000,000 ranges.
My Blog about SEO and Conversion Optimization