Sales page or Email link?

15 replies
Hello everybody.

I would like to hear everyone's thoughts on this. If you are running a funnel to an affiliate offer & want to build your list what is the best option?

Send the to your offer directly after they opt in on your squeeze page OR

Send the link to your offer to their email adresses & have them go and check there.

Thank you!
#email #link #page #sales
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  • Profile picture of the author DIABL0
    Double opt-in: Send them to the offer after they opt-in or from thankyou page

    Single opt-in: Send the link to their email address

    However, you may want to send first send them to a pre-sales page if promoting an affiliate offer.

    I personally only use single opt-in but put a statement to the effect that whatever they will be receiving will be sent to their email address. That way they know that entering a fake email is pointless. Doing this I get almost no fake emails.
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    • Profile picture of the author Adam Leech
      Great advice
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    • Profile picture of the author DRP
      Originally Posted by DIABL0 View Post

      Double opt-in: Send them to the offer after they opt-in or from thankyou page

      Single opt-in: Send the link to their email address

      However, you may want to send first send them to a pre-sales page if promoting an affiliate offer.

      I personally only use single opt-in but put a statement to the effect that whatever they will be receiving will be sent to their email address. That way they know that entering a fake email is pointless. Doing this I get almost no fake emails.

      Solid advice. I combed through it looking for an objection to make lol but this is good. OP, the above is your best answer.


      Caveat: it does depend on the industry, offer, stage of the customer journey, etc - but generally this is a solid answer to the OP's question.
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  • Profile picture of the author Judey
    You should create a free report that presell your affiliate offer.

    After they opt-in they should check their email address for the free report.

    This stops them from giving you fake email address.

    The free report article should warm them up for the affiliate offer.

    If you're selling a weight loss affiliate offer.

    You're free report should be something like ''Discover the 5 Simple Steps to Burn Ugly Fat in 10days Without Exercise'''

    The free report , should be in form of an article, which presell your affiliate offer.

    The link to the free report should be sent to their email , immediately they they opt-in to your email list.

    Free Report + Opt-in + Check email for it + read the free report presell article + affiliate sales page = $$$.
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  • Profile picture of the author ashwinsd
    I will generally use free report or training as an initial offer. Later email them the actual offer.
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  • Profile picture of the author mattlaclear
    It looks like everyone is of the same mindset here so far. Get the opt-in first, follow up with your offer afterward. Build your list, and let the offer be a secondary.
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  • Profile picture of the author Steve B
    Originally Posted by Angela0 View Post

    If you are running a funnel to an affiliate offer & want to build your list what is the best option?

    Angela,

    Some marketers only put people in their funnel after they subscribe since these are the people that are giving you permission to market to them. You seem to be suggesting that people entering your funnel haven't yet subscribed - is that correct?

    So my answer to your question above would be ... it depends upon how your funnel is structured. If the main purpose of your marketing is to get subscribers and build your list (instead of making an affiliate sale), which it seems to be based on what you have said, then I suggest you make the opt-in as simple, compelling, and intuitive as possible with the fewest steps imposed upon the prospect. Each step along the path is just one more place a mistake can happen, a glitch can surface, or a mind can be changed.

    The best to you,

    Steve
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Angela0 View Post

    Hello everybody.

    I would like to hear everyone's thoughts on this. If you are running a funnel to an affiliate offer & want to build your list what is the best option?

    Send the to your offer directly after they opt in on your squeeze page OR

    Send the link to your offer to their email adresses & have them go and check there.

    Thank you!
    Unless your opt-in page specifically tells people they will be taken to the offer page, I'd recommend against it.

    Once they opt-in, they should be directed to a thank-you page that lets them know the email has been entered. Tell them what happens next, whether that's a confirmation link or access instructions for your freebie.

    Something I'm seeing more often from some mainstream companies is adding a link from the thank-you page to the sales page with the anchor text "Continue" or "Learn more" depending on the page copy.

    Whether they click the link or not, your email series should have explicit calls to action and links to where you want them to go.
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  • Profile picture of the author sana11
    Hi Angela0, I definitely would presell the affiliate offer with some enticing free gift (should it be a report, course, book... you name it) providing value or a part of a solution to the subscribers making sure when they come to the actual affiliate offer in the course of time, they hit the "buy" button...
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  • By sending the offer to their email, after they opt-in, they will look for it in their inbox.

    This is important because if they look for it, and don't find it, they will look for it in their spam/junk folder were emails sometimes end up.

    At this point they may correct the mistake by clicking "Not Spam" which will allow further emails to go directly to their inbox, thus helping you get more offers in front of them.

    By having the link show up in the "thank you" page they may never see another email from you because they all go to the spam folder.
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  • Profile picture of the author mostCPA
    Because It's not for everyone I guess to use the both of them.
    don't kill interest you fight hard (and spend money) to generate
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  • Profile picture of the author Rory Singh
    For Me Personally (this is what works):

    1- I don't give a free report but I do 'give' some sort of value using different marketing channels.

    2- After the giving of value, I 'call to action' them (tell them to opt in to my lead capture page and that they will be greeted with some affiliate system.

    3- I don't have double opt in on.

    4- I immediately 'redirect' all of my leads to an affiliate offer.

    5- Some will buy 'immediately' but most don't and then that leads to my next step...

    6- I send them regular emails

    Keep in mind that different strategies will work for different people. This is what works for me.
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  • Profile picture of the author kazimuhith
    Giveaway some freebie to get their email and then market them the actual offer...
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  • Profile picture of the author yukon
    Banned
    I know people here are infatuated with email list.

    Dangle a product or service in front of your traffic and then force them to be distracted with a time consuming email optin before allowing them to buy will get you a bounce.

    Get traffic on the list for another reason, then do your selling or whatever.
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  • Profile picture of the author ninosem
    Don't send them to the sales page.... build relationship first...
    People are not robots, they don't buy on first ball anymore....

    Now once somebody puts their email in exchange to get the freebie, they're going to go to What's called a thank you page and that's basically where you welcome them and you say:

    "Hey my name is Nino and here's what you can expect from me....(here you also tell them little bit about your niche and what will you send him in coming days) I just want to let you know that your email download is on its way to your inbox"

    You do not have to do a video, but I highly suggest you do and the reason I say this is because you want to get people used to you. I understand, when you first get started sometimes, it's a little weird to get out of your comfort zone, but the faster you do, the faster you're going to make a lot more money. I know this because I also been there.

    You can do things simple if you don't want to do video. You can just set up a basic thank page you letting them that they're opt-in has been successful and the download is on its way to the inbox.

    The basic outline is like 4 to 7 emails and then we make a few offers. What we do with people don't by? We put them on a broadcast list so that way we can actually send out daily emails or emails every 2 to 3 days, depending on what frequency you want to use and this is where you do things up to you, also depend on a niche you are in. In making online money niche, I suggest to send more frequently, because of a trend (so they don't forget you in the meantime they receive tons of emails from other marketers), in other niches, you need to send out less frequently... You send them to blog content or you send them to some of your social media post, video or you can send them directly to offer, whether it be an affiliate offer or your own product.
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