48 replies
Anybody try diving into this niche? I've been a skateboarder for 12 years, figured I could do some research. However, when i think about things I've searched for before..."cheap skate shoes" or "skateboard decks for sale" very competitive. Instead of building a online skateshop, should I focus on reviews, best brands, best parks ect??
#niche #skateboarding
  • Profile picture of the author yukon
    Banned
    Originally Posted by teddyjames View Post

    Anybody try diving into this niche? I've been a skateboarder for 12 years, figured I could do some research. However, when i think about things I've searched for before..."cheap skate shoes" or "skateboard decks for sale" very competitive. Instead of building a online skateshop, should I focus on reviews, best brands, best parks ect??


    You should stop thinking competition is holding you back. They're not. You're holding yourself back and it's easy to prove.

    Nobody shops at one store.

    That's a good niche because most people will buy multiple decks, trucks, wheels, clothes, etc...
    Signature
    Hi
    {{ DiscussionBoard.errors[11354576].message }}
    • Profile picture of the author teddyjames
      I totally agree with you. Just doing some research, and it seems like it really would be a great opportunity here!
      {{ DiscussionBoard.errors[11354582].message }}
  • Profile picture of the author Michael Meaney
    Originally Posted by teddyjames View Post

    Instead of building a online skateshop, should I focus on reviews, best brands, best parks ect??
    There's no right or wrong answer here, it depends on what YOU want to achieve, how much work you're willing to put in, and what kind of work you're prepared to do.
    {{ DiscussionBoard.errors[11354586].message }}
  • Profile picture of the author oceanoneseo
    You could always build out like an Amazon affiliate store. Then once the website is ranking well and converting towards amazon affiliate sales, you can look into building into an actual e-commerce store, that way you already have the traffic and rankings, email list created, facebook page following, instagram etc. (something I'm currently doing with one of my amazon affiliate stores)

    I skate as well, and I was looking at creating a skate shoe blog, I feel you could easily dominate in that area, then mix in all the rest. Doesn't need to convert straight away, just get some traffic in and think about monetizing it afterwards.
    Signature

    Premier Google SEO Services at Oceanoneseo.com. Get a Free online Presence Analysis by filling out our Discovery Form.

    {{ DiscussionBoard.errors[11354703].message }}
    • Profile picture of the author teddyjames
      Originally Posted by oceanoneseo View Post

      You could always build out like an Amazon affiliate store. Then once the website is ranking well and converting towards amazon affiliate sales, you can look into building into an actual e-commerce store, that way you already have the traffic and rankings, email list created, facebook page following, instagram etc. (something I'm currently doing with one of my amazon affiliate stores)

      I skate as well, and I was looking at creating a skate shoe blog, I feel you could easily dominate in that area, then mix in all the rest. Doesn't need to convert straight away, just get some traffic in and think about monetizing it afterwards.
      I would steer away as much as possible from Amazon if possible. Online retailers have lots of Affiliate programs I realized. I know I've gotta create something unique, something other people aren't.
      {{ DiscussionBoard.errors[11354772].message }}
  • Profile picture of the author cearionmarie
    You can create an online store and do reviews. This way your content could be beneficial to people who are also interested in your niche. They find a good read, and find a good store. If this is something you love to do and passionate about then competitions don't matter.
    Signature

    Cearion Uy - Marketing Advisor
    www.influencerauditor.com

    {{ DiscussionBoard.errors[11354742].message }}
  • Profile picture of the author DimitrovDaniel
    I think that if you post content relevant to the niche and build a brand around it, you'll be way ahead of your competition. Great niche in my opinion, especially if you know a thing or two about it.
    {{ DiscussionBoard.errors[11354853].message }}
  • Profile picture of the author Hippos
    Hi, I've been trying to make something work in the skateboarding niche for the past 15 years. Had a few minor successes, but nothing major. I've still got a few good ideas I'm working on, but not willing to share those for obvious reasons. ;-)

    I can tell you some of the challenges though. You're dealing with teenagers who want the best brands (amazon junk is out of the question) at the lowest price. This is a group of people who don't mind browsing online for 2 days to find a place that sends their favorite board for 20 cents cheaper.

    Like you said, there's loads of cheap online shops already, and some have gotten to a scale where they get hard to beat on price, speed of delivery and general efficiency.

    If you can't offer anything unique, I don't think it's going to work out for you. If you think you've got something good though, feel free to contact me, we might be able to help eachother out.
    {{ DiscussionBoard.errors[11354858].message }}
    • Profile picture of the author teddyjames
      Exactly what i was thinking! They want something at a good price, looking around that's going to be difficult to compete with. However, you can be an affiliate with these sites i do believe.

      BTW I just reached a very highly targeted keyword...they're all crap blogs selling amazon skateboards...

      Originally Posted by Hippos View Post

      Hi, I've been trying to make something work in the skateboarding niche for the past 15 years. Had a few minor successes, but nothing major. I've still got a few good ideas I'm working on, but not willing to share those for obvious reasons. ;-)

      I can tell you some of the challenges though. You're dealing with teenagers who want the best brands (amazon junk is out of the question) at the lowest price. This is a group of people who don't mind browsing online for 2 days to find a place that sends their favorite board for 20 cents cheaper.

      Like you said, there's loads of cheap online shops already, and some have gotten to a scale where they get hard to beat on price, speed of delivery and general efficiency.

      If you can't offer anything unique, I don't think it's going to work out for you. If you think you've got something good though, feel free to contact me, we might be able to help eachother out.
      pm me when you can i just realized something
      {{ DiscussionBoard.errors[11354879].message }}
  • Profile picture of the author bestAd
    I have and manage lots of successful ecom stores. I just built a store for a client in this niche and the results are not as good as others. I think this is difficult niche, I am still optimizing and investigating before I throw in the towel
    {{ DiscussionBoard.errors[11355971].message }}
  • Profile picture of the author teddyjames
    I'm watching tutorials on niche pursuits... this clarifies a lot for me. Nvm this post
    {{ DiscussionBoard.errors[11356011].message }}
  • You can also looked at an underserved community in the skateboarding niche. Like women or PWDs. They buy skateboards and skateboarding products too and it's usually more expensive. AND there's usually not a lot of content created for these communities.
    {{ DiscussionBoard.errors[11356070].message }}
  • Profile picture of the author JohnMcCabe
    Originally Posted by Hippos View Post

    I can tell you some of the challenges though. You're dealing with teenagers who want the best brands (amazon junk is out of the question) at the lowest price. This is a group of people who don't mind browsing online for 2 days to find a place that sends their favorite board for 20 cents cheaper.
    If the direct user segment of the market is tough, look for related segments. Like the parents/grandparents of those teenagers who don't know which brands are which, just that little Johnny or Janie likes to skate. These folks have money, usually much more than the Tony Hawk wannabes who will spend 2 days to save 20 cents.

    They might also be a good market for things like protective gear, video games, etc.

    Even among active skateboarders, there's going to be a large population that is just getting into the activity, and are looking for an entry level board to try things out. So-called "amazon junk" might be a perfect fit.

    I recall trading up two or three times back when my knees could still handle skiing.
    {{ DiscussionBoard.errors[11356346].message }}
    • Profile picture of the author Hippos
      Originally Posted by JohnMcCabe View Post

      If the direct user segment of the market is tough, look for related segments. Like the parents/grandparents of those teenagers who don't know which brands are which, just that little Johnny or Janie likes to skate. These folks have money, usually much more than the Tony Hawk wannabes who will spend 2 days to save 20 cents.

      They might also be a good market for things like protective gear, video games, etc.

      Even among active skateboarders, there's going to be a large population that is just getting into the activity, and are looking for an entry level board to try things out. So-called "amazon junk" might be a perfect fit.

      I recall trading up two or three times back when my knees could still handle skiing.
      That's a good point. A few years ago I worked with a shop that was targeting the parents, because they're the ones buying the boards (at least for the younger kids). Safety equipment indeed was a big part of the "starter package".

      I really liked the idea at the time, and the market might not be saturated yet. You could probably even sell e-books in the package, which a teenager would never want to spend money on.

      Another cool one I saw was a website that sold skateboard classes. They would find a local tutor for the kids to learn from. That one probably targeted mostly parents as well.

      Even though I liked both those ideas, I didn't really get the "hell yeah!" feeling to really make me want to go for it. But the theory is interesting.
      {{ DiscussionBoard.errors[11357395].message }}
    • Profile picture of the author teddyjames
      John, you're right...I've came back to this idea and I'm pretty sold on it. There's a massive opportunity here for specifically targeted keywords. A big opportunity to turn these into quality reviews and answer specific questions. What I've noticed:most sites are only optimized for that keyword...not actually giving any useful information to the end users. Forget what I said about amazon "junk" I'm just being selfish lol! But I see these new sites coming up copying the same "amazon review" format as like...10 other sites. So what to do? Be different and let's put some love into it
      {{ DiscussionBoard.errors[11387958].message }}
  • Profile picture of the author THEroyseo
    If you really like this niche, you should do it!

    If you want to rank on Google and Youtube, it might take time but using good content will help you becoming slowly an authority on the field. Good content will also be great to offer a great user experience.

    If you like the skateboarding niche; you probably know already a lot about it, you are motivated to learn more about it, and you will have fun producing the content that will lead to the desired "call to actions".

    Do you have contacts with leaders (pro athletes, manufacturers, etc.) in the industry? You must remember that "your network is your net worth". If you don't have these contacts, it must be a thrill to think of making them!

    You must focus on the why before focusing on the how. The platform and the strategies you will use will need to fit with your vision and your context.

    Sure, Amazon is a great tool and if you think that the people you want to target don't use it, it's fine. Make sure that the market you target is big enough though.

    You are lucky to have this passion and I wish you the best to monetize this passion!
    Signature

    Nicolas Roy
    Warrior For Hire

    {{ DiscussionBoard.errors[11356438].message }}
  • Profile picture of the author kakamaka
    I have seen many blogs where they started with almost zero optimisation , KW research etc and they had a great success. Only focus was Providing quality and value , as you are passionate and knowledgeable in this than i would suggest you to start writing about it . Like different moves , how to start , how to flip , how to swing , etc etc.
    Plus point is you will think of optimisation here so it will give you a great boost. Just dont over think . Grab a domain , get a hosting for cheap and start your blog. Later on you can also sell your own video courses about skating , or ebooks etc . its not limited to just physical goods . Hope that helps.
    {{ DiscussionBoard.errors[11357299].message }}
  • Profile picture of the author Brian Abrams
    Originally Posted by teddyjames View Post

    Anybody try diving into this niche? I've been a skateboarder for 12 years, figured I could do some research. However, when i think about things I've searched for before..."cheap skate shoes" or "skateboard decks for sale" very competitive. Instead of building a online skateshop, should I focus on reviews, best brands, best parks ect??
    I dove into this niche when I first started out in this biz... unfortunately I didn't know traffic from a messy poop, so failed miserably. Had a cool domain name though... tried an amazon affiliate shop and also a blog. Might try it again, now that I have some experience under my belt.

    my thoughts, if you love it and are passionate about it and know what you're doing - or be willing and disciplined enough to learn how to do it right, no reason you cannot succeed. Knowledge and passion can go a long way. You don't need to be an authority off the bat, rank some long tails, build up your reputation..

    good luck!
    Signature

    100% Done For Your Business Set Up
    http://ezonlineincome.us/thankyou

    {{ DiscussionBoard.errors[11357426].message }}
  • Profile picture of the author affmarketer101
    As it's considered as an interest, so you can sell T-shirt related to that niche too.
    {{ DiscussionBoard.errors[11357490].message }}
  • Profile picture of the author sana11
    I don't know much about skateboarding but I feel you have a great advantage form others - you have knowledge, experience, passion, know what's good or not, I would try to narrow down this niche to avoid vast competition, be unique and build a blog sharing all the valuable info and recommendations, see how it performs, what responses you get and in the meantime, I'd build a store based on the responses on the blog.
    {{ DiscussionBoard.errors[11367769].message }}
  • Profile picture of the author ryanbiddulph
    Dive in. You love it. Doing skateboarding for 12 years. I always do well with niches I feel passionate about. But lose the idea of competition; I and you live in abundance. No shortage of anything.
    Signature
    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my course here
    {{ DiscussionBoard.errors[11387175].message }}
  • Profile picture of the author crackhouse
    it's a very narro niche and i can't imagine the market is THAT big. Howeer, if you look at the verticals you can fit the skateboard hobby in, you have clothing and fasion as well, much bigger market. Sell hats, shoes, t-shirts associated with skateboarders as well as the items themselves, and you'll have no shortage of customers
    Signature
    I sell backlinks on some of the most lucrative editorial websites in the world.

    {{ DiscussionBoard.errors[11387973].message }}
    • Profile picture of the author teddyjames
      Originally Posted by crackhouse View Post

      it's a very narro niche and i can't imagine the market is THAT big. Howeer, if you look at the verticals you can fit the skateboard hobby in, you have clothing and fasion as well, much bigger market. Sell hats, shoes, t-shirts associated with skateboarders as well as the items themselves, and you'll have no shortage of customers
      Definitely not that big, but also not tons of good resources for beginners or buying guides. I've noticed most of these sites are simple amazon sites. SEMrush indicates these sites doing rather well, in terms as sales? Well, I'll have to find out for myself. All I know, is providing a better resource can absolutely be accomplished.
      {{ DiscussionBoard.errors[11387999].message }}
  • Profile picture of the author Jonathan 2.0
    Originally Posted by teddyjames View Post

    Anybody try diving into this niche? I've been a skateboarder for 12 years.
    Would it be possible to teach People Skateboarding tricks/techniques with videos?
    Signature
    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
    {{ DiscussionBoard.errors[11388000].message }}
    • Profile picture of the author teddyjames
      Originally Posted by Jonathan 2.0 View Post

      Would it be possible to teach People Skateboarding tricks/techniques with videos?
      Absolutely! I was thinking of just using youtube videos from others which most will allow you to embed into your site. I'm not much of a video guy, but it is something I should consider. But writing articles on how to become a better skater, choosing boards, brands ect.. there are sites out there, but not really encompassing this idea. I'd also think about guides to exercises. This is something important, and nobody emphasizes this concept.
      {{ DiscussionBoard.errors[11388009].message }}
    • Profile picture of the author nawgee
      Originally Posted by Jonathan 2.0 View Post

      Would it be possible to teach People Skateboarding tricks/techniques with videos?
      Of course, I've learned how to do most my tricks from watching YouTube videos
      {{ DiscussionBoard.errors[11388058].message }}
      • Profile picture of the author teddyjames
        Originally Posted by nawgee View Post

        Of course, I've learned how to do most my tricks from watching YouTube videos
        Nawgee, considering you're a skater. What kind of content do you search for? What do other sites not have that you're looking for?
        {{ DiscussionBoard.errors[11388219].message }}
  • Profile picture of the author top1marktr
    Yes, you can use review sites to generate traffic. Also, you can launch CB products with your experience.
    Signature
    Abhigyan DMS,
    Create Apps & Start Earning Click Here To See Details
    {{ DiscussionBoard.errors[11388233].message }}
  • Profile picture of the author JohnMcCabe
    Originally Posted by teddyjames View Post

    John, you're right...I've came back to this idea and I'm pretty sold on it. There's a massive opportunity here for specifically targeted keywords. A big opportunity to turn these into quality reviews and answer specific questions. What I've noticed:most sites are only optimized for that keyword...not actually giving any useful information to the end users. Forget what I said about amazon "junk" I'm just being selfish lol! But I see these new sites coming up copying the same "amazon review" format as like...10 other sites. So what to do? Be different and let's put some love into it
    Don't confuse format with content. If you post solid content (like buyer's guides, tutorials, etc.) you can cross-fertilize with reviews. In other words, you can link to your review pages from your content, and link to your content with your reviews. Gives you a chance to rank for terms you didn't think to use.

    Originally Posted by teddyjames View Post

    Definitely not that big, but also not tons of good resources for beginners or buying guides. I've noticed most of these sites are simple amazon sites. SEMrush indicates these sites doing rather well, in terms as sales? Well, I'll have to find out for myself. All I know, is providing a better resource can absolutely be accomplished.
    SEMrush may be able to give you some idea of how they're doing traffic-wise, but since actual sales figures are often closely guarded, I doubt they can tell you how much sales volume they're actually driving.

    Provide a better resource and tell the world (or at least the skating world) about it. Once you get past some of the woo-woo stuff, Ryan Biddulph has some good advice on building a presence in a market and becoming an influencer yourself.
    {{ DiscussionBoard.errors[11388777].message }}
  • Before you do anything, work out how you're going to make money from this niche - and if your customers have money.


    If your target audience is teenagers without credit cards, how are they going to buy from you? Are they looking for entertainment, in which case, you need to be able to produce decent YouTube videos?


    There may be a sub-niche you can go after. There are several ideas already in this thread.


    The idea I'd investigate first (to see if it's financially feasible) would be a guide to skateboarding for your local area. Where to skate, where to buy, who are the influential local skateboarders, what's cool etc. You can also look for local advertising agreements (on a weekly or monthly basis), or promote products that can be delivered. If the model works, you can spin out the same template to other locations, with their own domain (with a mix of new and repurposed content).
    Signature

    Get My Exclusive Online FAST Start Training
    Totally FREE For A Limited Time - No Email Optin Required

    {{ DiscussionBoard.errors[11388809].message }}
    • Profile picture of the author teddyjames
      Originally Posted by impact-productions View Post

      Before you do anything, work out how you're going to make money from this niche - and if your customers have money.


      If your target audience is teenagers without credit cards, how are they going to buy from you? Are they looking for entertainment, in which case, you need to be able to produce decent YouTube videos?


      There may be a sub-niche you can go after. There are several ideas already in this thread.


      The idea I'd investigate first (to see if it's financially feasible) would be a guide to skateboarding for your local area. Where to skate, where to buy, who are the influential local skateboarders, what's cool etc. You can also look for local advertising agreements (on a weekly or monthly basis), or promote products that can be delivered. If the model works, you can spin out the same template to other locations, with their own domain (with a mix of new and repurposed content).

      I'd like to target more towards parents with kids that skate, as it is a popular in younger age groups. I'm really looking to create a small site that could do at least $500-$1000/month. If you guys have heard heard of the guys at income school, this is the general idea I'm looking to do. Skate guide would be cool, but I'm really looking to make this a small affiliate site. As this is my first one, I'm looking to learn from this one. This isn't going to be a crappy amazon review guide written by someone who knows nothing about skateboarding lol!
      {{ DiscussionBoard.errors[11388828].message }}
      • Originally Posted by teddyjames View Post

        I'd like to target more towards parents with kids that skate, as it is a popular in younger age groups. I'm really looking to create a small site that could do at least $500-$1000/month. If you guys have heard heard of the guys at income school, this is the general idea I'm looking to do. Skate guide would be cool, but I'm really looking to make this a small affiliate site. As this is my first one, I'm looking to learn from this one. This isn't going to be a crappy amazon review guide written by someone who knows nothing about skateboarding lol!

        So, what are parents interested in? Probably safety and how to stop their kids getting hurt.


        I'd map out where you can make money and what kinds of content you can put up to keep the site fresh. I don't see a big market for information products, but you might be able to promote affiliate products or places where parents can send their kids to learn to skate safely.
        Signature

        Get My Exclusive Online FAST Start Training
        Totally FREE For A Limited Time - No Email Optin Required

        {{ DiscussionBoard.errors[11388831].message }}
        • Profile picture of the author teddyjames
          Originally Posted by impact-productions View Post

          So, what are parents interested in? Probably safety and how to stop their kids getting hurt.


          I'd map out where you can make money and what kinds of content you can put up to keep the site fresh. I don't see a big market for information products, but you might be able to promote affiliate products or places where parents can send their kids to learn to skate safely.
          They probably don't have much knowledge about skateboarding. So providing a detailed guide would be essential. I've noticed that the top ranking sites are like I said before, just amazon affiliate reviews on skateboards that are pushing products with no practical understanding. Not only that, but the products aren't relevant. Either way, semrush indicates a positive growth in these sites. I could really put out some amazing content. Yes, some people will say that they will just go to youtube...but people also still read lol! I think there's huge potential here. Skateboardings a billion dollar a year industry, and shops right now are being put out of business because of the online retailers. I want you guys to look up "rogerskateboards" this is what I mean...I could create something much greater in a years time of grinding away awesome content.
          {{ DiscussionBoard.errors[11388869].message }}
  • Profile picture of the author IGotMine
    Figure out an angle to make yourself a "celebrity."

    Skate a thousand miles.

    Skate (and review) every major park in all 50 states.

    Start a "Wicked Crashes" YT channel.

    Etc.

    Something that will make people follow you or your content. Rabid fans will buy whatever you recommend, even if they don't need it.

    Some people in the MMO market will buy anything certain "gurus" put on the market. Just because it comes from them.

    If you know the market you should be able to come up with a good angle.
    Signature
    Should You Buy Website Traffic? A Crash-Course For Newbies!
    Get The Special Report Right Now!
    {{ DiscussionBoard.errors[11388891].message }}
  • Also, I wouldn't assume parents are naive.


    Skateboarding was big in the 1980s. Even in the UK, lots of teenagers owned a skateboard. And it was all over films like Back To The Future.


    Those same kids of the 1980s are the parents now.
    Signature

    Get My Exclusive Online FAST Start Training
    Totally FREE For A Limited Time - No Email Optin Required

    {{ DiscussionBoard.errors[11389017].message }}
    • Profile picture of the author teddyjames
      Originally Posted by impact-productions View Post

      Also, I wouldn't assume parents are naive.


      Skateboarding was big in the 1980s. Even in the UK, lots of teenagers owned a skateboard. And it was all over films like Back To The Future.


      Those same kids of the 1980s are the parents now.
      True, you have a point there.
      {{ DiscussionBoard.errors[11389103].message }}
  • Profile picture of the author savidge4
    Originally Posted by teddyjames View Post

    Anybody try diving into this niche? I've been a skateboarder for 12 years, figured I could do some research. However, when i think about things I've searched for before..."cheap skate shoes" or "skateboard decks for sale" very competitive. Instead of building a online skateshop, should I focus on reviews, best brands, best parks ect??
    Like a lot of things... you want to start with what you know.. what you know, is your local community, its parks and the stores you can buy equipment. START with that. reviews and maps times of the parks.. reviews and maps of the stores... then THINK... with all of that.. whathave you had to go online yourself to buy.... I have 3 stores in the area that sell shoes, but I like X.. i shop here < insert affiliate link >

    Dont compete.. ADD VALUE.

    From that point.. I am sure you have visited other areas. write reviews and such for those areas... make it a point to try new locations and stores.. write about your experience. Make it about the community, and again ADD VALUE
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[11389114].message }}
    • Profile picture of the author teddyjames
      Originally Posted by savidge4 View Post

      Like a lot of things... you want to start with what you know.. what you know, is your local community, its parks and the stores you can buy equipment. START with that. reviews and maps times of the parks.. reviews and maps of the stores... then THINK... with all of that.. whathave you had to go online yourself to buy.... I have 3 stores in the area that sell shoes, but I like X.. i shop here < insert affiliate link >

      Dont compete.. ADD VALUE.

      From that point.. I am sure you have visited other areas. write reviews and such for those areas... make it a point to try new locations and stores.. write about your experience. Make it about the community, and again ADD VALUE
      EXACTLY! This is what I want to do, and people out there aren't giving this VALUE on most of these sites. Once I get traffic and lots of articles written, this could be an opportunity to reach out to the skaters I know to write articles for me. I posted on a fourm with the idea, but someone told me "you have nothing to offer" "theres youtube and everything else out there." But they don't realize people still read articles, and nobody really has a beginners and advanced guide to lets say "choosing skateboards" or "are x skateboards any good?" Also, the parks idea is an excellent idea too. When I moved to CT I had no clue, looked online and still nothing out there. There is one site, it's got thousands of visitor/month. That would be something that would take quite some time to develop, getting reviews and stuff like that.
      {{ DiscussionBoard.errors[11389138].message }}
  • What kind of products were you looking to sell in this niche? Depending on your product, the keyword choices that you will target will change. This is will thus separate you from the other sellers in this niche who are selling something totally different from you. This is one simple way to differentiate yourself from your competition - or other people in the skateboarding niche.
    {{ DiscussionBoard.errors[11389115].message }}
    • Profile picture of the author teddyjames
      Originally Posted by Randall Magwood View Post

      What kind of products were you looking to sell in this niche? Depending on your product, the keyword choices that you will target will change. This is will thus separate you from the other sellers in this niche who are selling something totally different from you. This is one simple way to differentiate yourself from your competition - or other people in the skateboarding niche.

      For example: "best skateboards"
      Big keyword, doing a search you get these sites that are SEO optimized for these keywords. HOWEVER, the top rankings you will notice are affiliate sites that review all different kinds of skateboards.
      Problem 1:
      The products their promoting are kinda dated and there's a difference in the kinds of boards their trying to get you to buy on Amazon. Instead, I'd create response posts on questions people have on the diffences of decks, brands, ect...then create the "ultimate guide" to bring the top brands together. (there are a good 100 or so) Lot's of work, but I think this would be excellent. This idea works for skate shoes, bearings, ect..
      Problem 2:
      Nobody's self branding themselves as experts. Yes, I don't have every answer...but forums, Reddit, Quora, all great resources to extract quick answers and reviews from.

      As far as products? Most of the big companies are affiliates, and I was thinking instead of Amazon, to actually link to the ones I personally have great experience with.

      If you guys can type in "best skateboards" checks out these top sites and let me know what you think. IMO I feel these sites are bland, and are really not a source or real VALUE. Yes, they get lots of traffic, the ROI I'm not sure of but I'm more concerned with creating excellent content for something I've been involved with for 10+ years.

      This will start as a simple site, answering the questions people have and guiding them to the right solution.
      {{ DiscussionBoard.errors[11389146].message }}
  • Profile picture of the author teddyjames
    BTW!!
    Analyzing some of these sites on Semrush, there's several startup sites less then a year old targeting the same phrases, developing the "ultimate guides" using the same Amazon affiliate review format. These sites aren't really linking out to other posts either. So, it gets me thinking this could be something I could really do well in. A good year, 100 VALUE packed articles could get me good organic traffic. Maybe down the road create a reveiw site like outdoorgearlabs where you can give them several shops to choose from/reviews. Idk, just a thought.
    OH! And tech decks for kids! Can't buy them direct from the dealer....
    {{ DiscussionBoard.errors[11389152].message }}
  • Profile picture of the author MikeFriedman
    You might be going about this all wrong. Forget about Google.

    Skateboarders are all over Instagram, Snapchat, and YouTube right now. That is where you are going to reach them.

    My stepson is selling tshirts right now with just Instagram traffic. He goes to the skatepark just about every day and him and his friends create pretty basic handheld videos, but he has built up an Instagram following that way. I didn't help him one bit either. He figured it all out on his own.

    It's nothing much, but these are the type of platforms you can use to reach your market without competing in Google.
    Signature
    SEO, AdWords Management, Social Media Marketing, and more.
    Get a FREE Quote.
    {{ DiscussionBoard.errors[11389153].message }}
  • Profile picture of the author yukon
    Banned
    The easiest way to get traffic is to giveaway a free board or something related.

    Setup a webpage and get on social media, giveaway one free board a month. You don't even need to buy the board until the end of the month.

    This is how mommy blogs generate massive traffic (giveaways). I'm talking thousands of unique traffic per month. The best I've seen on one mommy blog was around 10,000 signups. You can learn a lot from mommy blogs. Those women are creative with their low budget advertising. Research a few of those blogs/giveaways.

    You get the traffic to sign up for your email list and/or make it possible for the traffic to buy from you.

    It's a heck of a lot cheaper than PPC or SEO. A board that cost $150 is equivalent to $5 ad spend on PPC per day. No way Google Adwords can match that price, not even remotely possible compared to the traffic volume a contest can generate with some real effort. Plus a giveaway literally has no competition.

    The goal is to make a viral campaign on social media and have traffic to share your contest page URL and optin. This helps snowball the traffic and get your site noticed extremely quick.
    Signature
    Hi
    {{ DiscussionBoard.errors[11389156].message }}
    • Profile picture of the author teddyjames
      Originally Posted by yukon View Post

      The easiest way to get traffic is to giveaway a free board or something related.

      Setup a webpage and get on social media, giveaway one free board a month. You don't even need to buy the board until the end of the month.

      This is how mommy blogs generate massive traffic (giveaways). I'm talking thousands of unique traffic per month. The best I've seen on one mommy blog was around 10,000 signups. You can learn a lot from mommy blogs. Those women are creative with their low budget advertising. Research a few of those blogs/giveaways.

      You get the traffic to sign up for your email list and/or make it possible for the traffic to buy from you.

      It's a heck of a lot cheaper than PPC or SEO. A board that cost $150 is equivalent to $5 ad spend on PPC per day. No way Google Adwords can match that price, not even remotely possible compared to the traffic volume a contest can generate with some real effort. Plus a giveaway literally has no competition.

      The goal is to make a viral campaign on social media and have traffic to share your contest page URL and optin. This helps snowball the traffic and get your site noticed extremely quick.
      Great things to consider!

      Thank you!
      {{ DiscussionBoard.errors[11389166].message }}
  • As the "Richnana" of an avid skateboarder, I can tell you it is a lucrative niche from the consumer side of it.. But the thing is, I never see reviews of the products that skateboarders need and use. Why do skateboarders prefer one skateboard over the other. Interview real skateboarders. Let them post their videos on your site. There are the clothes that skateboarders wear, the shoes, , the shirts, the hats, etc. Why do they choose certain types of clothes. Why don't they want to wear helmets??? and why they should. Tell them how to get sponsored. Present newly sponsored skaters on your site in your town?
    Pick a video of the week or month to showcase... Just my 02cents
    {{ DiscussionBoard.errors[11454149].message }}
  • Confirm they SRSLY RAD ASSHOLES ...

    Gotta boost them skaters' desires to tear the place up.


    Buncha wood, buncha metal, buncha wheels, buncha waaaaaaah outta yr throat bcs you pulled the f*cker off an' DID NOT DIE.


    tbh skaters don't care if'n their wheels be made of BACON.


    They want



    BLAM


    BLAM


    BLAM


    BLAM


    BLAM


    kinda action till they ejaculatin' adrenaline outta their eyeballs.


    Write to that script, whatevah you got.
    Signature

    Lightin' fuses is for blowin' stuff together.

    {{ DiscussionBoard.errors[11454151].message }}
  • Profile picture of the author fated82
    You need to look at your niche from a business perspective.

    Answer the following questions:

    1) Who are your target market?

    2) What keep them up at night?

    3) What can you offer?

    4) How many times will they buy from you?

    5) How much per order will you make?

    While I don't know much about skateboarding, I think selling skateboard equipment alone is not going to work.

    It's not a passionate niche unlike golf.

    And your target market are teens which means they don't have the cash to buy the most high-end stuff.

    So yeah, it's going to be a tough sell.
    {{ DiscussionBoard.errors[11454227].message }}
    • Profile picture of the author teddyjames
      I've finally created a website a couple months ago. Parents and beginners seem to be a popular group to focus on. I've been creating quality content with no links yet just articles 1500 to 2000+ words and getting 10-20 visits/day. Obviously, this is going to take time but most information on the web is garbage and absolutely see a need out there.

      Yes...youtube and other social media outlets I will eventually utilize but I want to create the best content I can that's not BS trying to litter my site with affiliate links. The real money is getting lots of quality traffic, email lists, and ad sources once I have enough traffic. I'm aiming at 50+ articles or more for my site. After seeing even a little traffic and snippets on page one is exciting but it takes time.
      {{ DiscussionBoard.errors[11454238].message }}

Trending Topics