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Ten Phrases Every Marketer Needs to Know

by Steve B
14 replies
I'm going to give you ten statements of advice (recommendations, suggestions, reviews, endorsements, etc). I want you to tell me which (if any) are positive, and which (if any) are negative. Which of these statements would you want used in promotion of you, your product, or service?

1. "I can't recommend this software too highly"

2. "This is not your normal everyday training"

3. "I simply can't say enough good things about him or his company"

4. "Once you get this system to work for you it's all business"

5. "You won't find another business coach like her"

6. "I recommend him and his company with no qualifications whatsoever"

7. "His writing skills are nothing which should be laughed at"

8. "What his product did for me was only a fraction of what it is supposed to do"

9. "This service won't do anything which will lower your high regard for it"

10. "As a programmer, John was always high in my opinion"

Do you understand what I'm trying to get at?

Steve
#marketer #phrases #ten
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  • Profile picture of the author IGotMine
    "As a programmer, John was always high in my opinion"
    Drugs are bad m'kay...don't do drugs!
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Steve B View Post

    I'm going to give you ten statements of advice (recommendations, suggestions, reviews, endorsements, etc). I want you to tell me which (if any) are positive, and which (if any) are negative. Which of these statements would you want used in promotion of you, your product, or service?
    Steve, without context, all of these seemingly positive statements could be given a negative spin...

    Originally Posted by Steve B View Post

    1. "I can't recommend this software too highly"
    I can't recommend it at all, actually.

    Originally Posted by Steve B View Post

    2. "This is not your normal everyday training"
    It isn't even that good.

    Originally Posted by Steve B View Post

    3. "I simply can't say enough good things about him or his company"
    I wish I had some good things to say, but I don't.

    Originally Posted by Steve B View Post

    4. "Once you get this system to work for you it's all business"
    Getting it to work is where everybody has trouble.

    Originally Posted by Steve B View Post

    5. "You won't find another business coach like her"
    Thank goodness...

    Originally Posted by Steve B View Post

    6. "I recommend him and his company with no qualifications whatsoever"
    They'd be even better if they had any qualifications.

    Originally Posted by Steve B View Post

    7. "His writing skills are nothing which should be laughed at"
    Cried over, maybe, but it's no laughing matter.

    Originally Posted by Steve B View Post

    8. "What his product did for me was only a fraction of what it is supposed to do"
    Too bad it didn't do everything it's supposed to do.

    Originally Posted by Steve B View Post

    9. "This service won't do anything which will lower your high regard for it"
    Yes, doing nothing will definitely lower my regard for it.

    Originally Posted by Steve B View Post

    10. "As a programmer, John was always high in my opinion"
    Always high is never a good thing.

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  • Profile picture of the author yukon
    Banned
    You lost me at "every marketer".
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  • Profile picture of the author Jonathan 2.0
    Banned
    Great post. Thanks Steve. I would add another one:

    "You can't be successful because _________. (IMO) almost anyone can be a successful Internet Marketer/Entrepreneur."

    2C
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author DWolfe
    Plain and simple I would not want any of them in any promotion. Any sentence would be enough to have a buyer walk away from the offer. Some of the statements with a minor tweak could easily be turned into a positive statement. Steve question are you pointing out flaws you see in everyday marketing or showing examples of weak copy.
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  • Profile picture of the author laurencewins
    If I could edit them all, then I would be happy. If not, then I would hit the delete button while forgetting to save the copy beforehand.

    Remember this one?

    It's time to eat Grandma.
    It's time to eat, Grandma.

    Which would you choose?
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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    • Profile picture of the author DWolfe
      Originally Posted by laurencewins View Post

      If I could edit them all, then I would be happy. If not, then I would hit the delete button while forgetting to save the copy beforehand.

      Remember this one?

      It's time to eat Grandma.
      It's time to eat, Grandma.

      Which would you choose?
      That is a loaded question, I'm sure most people would chose the bottom comment. But don't ask someone forced into cannibalism
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  • Profile picture of the author helisell
    How many ways can this sentence be interpreted? [think phrasing, cadence, inflection] [It has at least 6 or 7 meanings he he]

    'She said she didn't kill her husband'

    Have fun
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    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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  • Profile picture of the author Jeffery
    Hmm, I might be wrong at what you are getting at, but could be the use of negative words such as "can't" actually be what I call the killwords (keywords) that convey a sense of negativity to the prospective buyer?
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    In the minute it took me to write this post.. someone died of Covid 19. RIP.
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  • Profile picture of the author Nottyqueen
    Thanks for sharing, keep posting all
    important information.
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    >>> How to do anything <<<

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  • Profile picture of the author andreasghiraldaio
    I like this one: "I simply can't say enough good things about him or his company"
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  • Profile picture of the author kenmordi
    Nice one.
    Are these phrases niche related?
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  • Profile picture of the author sana11
    Hi Steve! Good post, My simple answer is none! just going by common sense and my guts, I wouldn't even bother clicking or trying to get more information.... Some statements really amused me and JohnMcCabe's comments even more!
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  • Profile picture of the author ryanbiddulph
    Interesting Steve. I focused on the referral aspect of every statement. 1 person saying something about a business or entrepreneur,and how things take off like wildfire or backfire based on the job you do and how it impacts your business. Thanks for sharing.
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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