Ten Phrases Every Marketer Needs to Know

I'm going to give you ten statements of advice (recommendations, suggestions, reviews, endorsements, etc). I want you to tell me which (if any) are positive, and which (if any) are negative. Which of these statements would you want used in promotion of you, your product, or service?

1. "I can't recommend this software too highly"

2. "This is not your normal everyday training"

3. "I simply can't say enough good things about him or his company"

4. "Once you get this system to work for you it's all business"

5. "You won't find another business coach like her"

6. "I recommend him and his company with no qualifications whatsoever"

7. "His writing skills are nothing which should be laughed at"

8. "What his product did for me was only a fraction of what it is supposed to do"

9. "This service won't do anything which will lower your high regard for it"

10. "As a programmer, John was always high in my opinion"

Do you understand what I'm trying to get at?

Steve