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Yes, I just figured THIS one out...

by teddyjames
10 replies
So, I had an "Ah ha" moment today, don't laugh thinking "you didn't already know this?"

Researching niches, learning keyword variations, I realized something freaking annoying.

I understand how important QUALITY articles are when it comes to branding yourself as an authority, someone people can trust. As you already know, shorter keywords equal lower conversion then that of longer tail keywords. Yes, I just realized this now...obviously factor in BUYER INTENT when searching.

I was upset searching "best skateboards" only to find the first page littered with GARBAGE reviews on amazon products. These affiliates know NOTHING about skateboarding, and here they are ranking, probably getting tons of traffic and no sales.

This goes along with every other niche site out there, and maybe in some cases it can be profitable. Another important factor for ex. Being a skateboarder, NOBODY buys from amazon other than...you guessed it! BEGINNERS! Well, I sure hope that's the case but who knows.

My question now is, stay away from trying to rank for the best skateboards? Or, just focus on long-tailed variations "10 of the best skateboards to buy?" "Who sells the best blanks skateboards"? Of course, I don't want to just focus on selling, but tricks & tips ect...

ALSO, when It comes to affiliates, instead of promoting Amazon garbage, link up to actual companies in the industry. This would apply to every other niche too. Btw, most of their links are broken or products out of stock.

What are your thoughts on this?
#figured
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  • Profile picture of the author yukon
    Banned
    I can do an ollie off the top of a half pipe.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by teddyjames View Post

    I was upset searching "best skateboards" only to find the first page littered with GARBAGE reviews on amazon products. These affiliates know NOTHING about skateboarding, and here they are ranking, probably getting tons of traffic and no sales.

    This goes along with every other niche site out there, and maybe in some cases it can be profitable. Another important factor for ex. Being a skateboarder, NOBODY buys from amazon other than...you guessed it! BEGINNERS! Well, I sure hope that's the case but who knows.
    Teddy, stop and take a deep breath. Now, take a step back and look at what you've learned form the point of view of a marketer, not a serious skateboarder.

    You've made numerous reference to "Amazon junk" and "Amazon garbage" across a couple of threads.

    You're close to making another breakthrough here. You are very close to finding your real niche.

    Clue...it's not the "skateboarding" niche. It sounds more like a sub niche, the "serious skateboarder" niche. A niche within a niche.

    Originally Posted by teddyjames View Post

    My question now is, stay away from trying to rank for the best skateboards? Or, just focus on long-tailed variations "10 of the best skateboards to buy?" "Who sells the best blanks skateboards"? Of course, I don't want to just focus on selling, but tricks & tips ect...

    ALSO, when It comes to affiliates, instead of promoting Amazon garbage, link up to actual companies in the industry. This would apply to every other niche too. Btw, most of their links are broken or products out of stock.

    What are your thoughts on this?
    Are you sure everything on Amazon is garbage? Or maybe just the stuff promoted by those sites littering the front page for keywords like "best skateboards?"

    Amazon sells millions of items. Just as an experiment, go to Amazon using an incognito or anonymous page (to avoid being pixeled), and search for specific items that you consider worthy of someone who knows their stuff. You might be pleasantly surprised.

    I'm in a couple of niches where the items I would buy never make the best seller or top reviewed lists most of these sites use to choose what they promote.

    I think you are on the right track, thinking to create a resource for people on your level or people who aspire to your level. Share your expertise (the tips, tricks, etc. you mentioned). Do in-depth reviews of the good stuff, and explain why it might be fine for beginners but not serious skaters or vice versa. Teach people WHY it's better.

    In the past I've used a combination of links to actual vendors for specific items, and used Amazon links as a fallback position. ("If you can't get it from example.com for some reason, you can get it from Amazon...")

    One last thing...

    You may not want to look down your nose at those BEGINNERS you seem to have such contempt for. If you can steer them in the right direction when they are just starting their journey, you have a great chance of having them follow you (and your recommendations) for a long time as they progress up the ladder. This is called building Lifetime Customer Value.)
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  • Profile picture of the author Steve B
    Along the lines of what John (above) has given you ...

    This might be a great topic (serious or advanced skateboarders) for a membership site where you sell your own instruction and "guides" explaining how to do all the advanced stuff. It would be pretty easy to create some videos showing the "how" of tricks and moves and whatever skateboarders love to do. Think "high end" education for the serious enthusiast. Maybe you add a yearly "bootcamp" where you charge a hefty fee for a weekend of personal instruction. Interview and feature world-class and famous pro skateboarders.

    You might even add equipment and customized clothing sales.

    There are limitless possibilities for serious niche fanatics that will pay handsomely for personalized help so they can be at the top of the game. Really, this advice could apply to any "hobbyist" or sports-related niche.

    Good luck to you,

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author teddyjames
    some good things to think about guys, thank you!
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  • Profile picture of the author ryanbiddulph
    Create value, become valuable. Focus on helping folks in a niche you enjoy working, and you will succeed.

    Ryan
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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    • Profile picture of the author teddyjames
      Originally Posted by ryanbiddulph View Post

      Create value, become valuable. Focus on helping folks in a niche you enjoy working, and you will succeed.

      Ryan
      I've made my decision, focus on helping adults with acne overcome anxiety/self-confidence. If I'm going to create an insane amount of content that's going to be valuable, I want it to be something that I can personally/emotionally connect too myself. There's a lot that I could turn this into, but I need to focus on the basics of just starting a website. Skateboardings cool, but I want to create a resource that could possibly change someone's perspective on their current condition. That's why I'm all over the place, over analyzing about what's "best" when realistically I just need to sit down and think about EXACTLY what I want to make of this, ultimately WHY I'm doing it.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by teddyjames View Post

        I've made my decision, focus on helping adults with acne overcome anxiety/self-confidence. If I'm going to create an insane amount of content that's going to be valuable, I want it to be something that I can personally/emotionally connect too myself. There's a lot that I could turn this into, but I need to focus on the basics of just starting a website. Skateboardings cool, but I want to create a resource that could possibly change someone's perspective on their current condition. That's why I'm all over the place, over analyzing about what's "best" when realistically I just need to sit down and think about EXACTLY what I want to make of this, ultimately WHY I'm doing it.
        Since this is all the way down at message #7, be prepared for more advice on skateboarding. Most of it either one or two sentences for sig promotion or regurgitated answers not based on experience.
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  • Profile picture of the author savyeman
    To be honest the best way to do seo is to target long tail keywords by optimizing your page with your title tags, meta keyword and meta description (must be unique for each page). You want to create as many pages as possible without worrying about ranking number 1.

    You can build links naturally by connecting with similar blogs that do the same thing you do. Guess posting on pages with high authority?
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  • Profile picture of the author dayus444
    And those ranking for "best skateboards" will keep wondering why they are not doing so well.
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    I Will Write A Sparkling About Us Page For Your Website

    I Will Manually Rewrite Your PLR Articles to Pass Copyscape
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  • Profile picture of the author Shaun Dabrai
    Im taking the plunge in doing the same thing at the moment, keep me updated on your success
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