I have courses (digital art education niche) ranging from $47 to $97.
I have a Youtube channel with 13K Subs, an IG with 2K Followers, a Tumblr with 2.1K followers, and a mailing list of about 950 people.
When I'm not emailing my list 1-2 times per week or putting out free content across my social media, I get pretty much no sales.
When I do, I make anywhere between $47-$300 per month.
What should I focus on in order to sell more products so I can actually invest in my business? I'm barely scraping by financially, and I don't have any money for ads.
One thing I've tested (I won't say succeeded, as I've only done it twice) is offering mentorship as a service. I made one $500 sale and one $1500 sale. The $1500 was for three months worth of mentorship for 2 hrs per week, and it made making content for my audience pretty exhausting.
(Namely because I would have to prepare my lesson for the mentee the whole week instead, taking about 1-2 hrs per day.)
If you had products that were making sales, how would you scale? I don't have my marketing principles down well enough to know how to get out of this rut. I want to take this biz to 10K per month, and I'm more than willing to put in the work, but I feel pretty lost.
Any input would be great!