I only sell enough of my courses to barely pay bills; no growth. Help?

by Balion
50 replies
Hey everyone! I'll keep it succinct.

I have courses (digital art education niche) ranging from $47 to $97.

I have a Youtube channel with 13K Subs, an IG with 2K Followers, a Tumblr with 2.1K followers, and a mailing list of about 950 people.

When I'm not emailing my list 1-2 times per week or putting out free content across my social media, I get pretty much no sales.

When I do, I make anywhere between $47-$300 per month.

What should I focus on in order to sell more products so I can actually invest in my business? I'm barely scraping by financially, and I don't have any money for ads.

One thing I've tested (I won't say succeeded, as I've only done it twice) is offering mentorship as a service. I made one $500 sale and one $1500 sale. The $1500 was for three months worth of mentorship for 2 hrs per week, and it made making content for my audience pretty exhausting.

(Namely because I would have to prepare my lesson for the mentee the whole week instead, taking about 1-2 hrs per day.)

If you had products that were making sales, how would you scale? I don't have my marketing principles down well enough to know how to get out of this rut. I want to take this biz to 10K per month, and I'm more than willing to put in the work, but I feel pretty lost.

Any input would be great!

Kindly,

-T
#barely #bills #courses #growth #pay #sell
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  • Profile picture of the author yukon
    Banned
    Partner up with other people that have similar traffic sources and pay them a commission when they sell for you. Let other people sell your product.

    Example, say you find 5 people to partner with that each have a 3,000 subscriber email list, that's 15,000 unique traffic. It's easier to find 5 people than 15,000.

    Can't comment on your sales funnel because I have no idea what you're doing without seeing it and going through the process step by step.
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    • Profile picture of the author Balion
      Originally Posted by yukon View Post

      Partner up with other people that have similar traffic sources and pay them a commission when they sell for you. Let other people sell your product.
      Excellent. I'll make that list tonight and start contacting people tomorrow. I've partnered with one person, but I have yet to see any sales, could be the traffic sources weren't similar enough.

      Thank you for your response!
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    • Profile picture of the author AlekhyaDas
      great idea
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    • Profile picture of the author KiviGangsterUSA
      [DELETED]
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      • Profile picture of the author OptedIn
        Originally Posted by KiviGangsterUSA View Post

        this guy's not gonna say anything bad.
        Dude - you have made 10 posts, today. Nothing of value added to the forum.
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        "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author yukon
    Banned
    How are your courses setup, are they monthly memberships or the buyer gets all the info. when they checkout?
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    Hi
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  • Profile picture of the author YourGoToWriter
    Patience is a talent. Boost your marketing strategy by keeping it personal. So even when it's tiring, continue your mentorship because, man, it pays.

    Join Facebook groups with the same interest. You don't need to sell your services upfront, you just need to get a good exposure.
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    First 100 Subscribers Only: LIFETIME 50% DISCOUNT on Content Writing
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  • Profile picture of the author Balion
    Originally Posted by yukon View Post

    How are your courses setup, are they monthly memberships or the buyer gets all the info. when they checkout?
    They get everything in one go. I don't often create new courses or update existing ones, only make free content for my YT channel.

    I had a few people sign up for a $6.99/month all access thing, but most cancelled in the first month, so I took that option down.

    I haven't discovered a way to keep people in the midst of membership without making new content for them to consume on a monthly basis.

    Originally Posted by YourGoToWriter View Post

    Patience is a talent. Boost your marketing strategy by keeping it personal. So even when it's tiring, continue your mentorship because, man, it pays.

    Join Facebook groups with the same interest. You don't need to sell your services upfront, you just need to get a good exposure.
    For sure, I'll gear up to begin mentorships again. I've been putting it off, but it's better than living month-to-month.

    I'll start posting more in FB groups that allow it too. I've already got a ton of free content so I just need to syndicate it.

    One thing I'm doing is updating all the graphics for my courses and adding new lessons to make them more tantalizing (and make them exciting to sell again.)

    I sincerely appreciate the feedback!
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  • Profile picture of the author WarWizard
    Originally Posted by Balion View Post

    Hey everyone! I'll keep it succinct.

    I have courses (digital art education niche) ranging from $47 to $97.

    I have a Youtube channel with 13K Subs, an IG with 2K Followers, a Tumblr with 2.1K followers, and a mailing list of about 950 people.

    When I'm not emailing my list 1-2 times per week or putting out free content across my social media, I get pretty much no sales.

    When I do, I make anywhere between $47-$300 per month.

    What should I focus on in order to sell more products so I can actually invest in my business? I'm barely scraping by financially, and I don't have any money for ads.

    One thing I've tested (I won't say succeeded, as I've only done it twice) is offering mentorship as a service. I made one $500 sale and one $1500 sale. The $1500 was for three months worth of mentorship for 2 hrs per week, and it made making content for my audience pretty exhausting.

    (Namely because I would have to prepare my lesson for the mentee the whole week instead, taking about 1-2 hrs per day.)

    If you had products that were making sales, how would you scale? I don't have my marketing principles down well enough to know how to get out of this rut. I want to take this biz to 10K per month, and I'm more than willing to put in the work, but I feel pretty lost.

    Any input would be great!

    Kindly,

    -T
    Hey Balion,

    I suggest reading 2 books by Russell Brunson - 1. Expert Secrets, 2. Dot Com Secrets (in that order), and while reading book 1, start applying it to create 'valuable offers' to people on your lists, and to use when doing JV's with others who have your customers.

    These 2 books give a full understanding of the online business model.

    This is a video where he talks about how to use the principles in the book for any business -
    All the best.
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  • Profile picture of the author ashwinsd
    consider making a JV page for your courses and get some JV partners to promote your courses. Also along with promoting your courses, you can promote related tools and get some affiliate income.
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  • Other than getting joint venture partners, and affiliates to market your courses for you online, the only other way to increase sales, is to generate more buyer traffic. Paid advertising is the quickest way to scale your business.

    You already know that your funnel converts with free traffic, so now is a good time to scale your business with paid traffic before things change.
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  • Profile picture of the author Jason Kanigan
    Three ways to grow income:

    1. New customers at the same price

    2. Increased frequency of purchase

    3. Raise price.

    Do you have "laddering" built into your business? Where buyers solve increasingly serious / larger scope problems by purchasing your programs?

    What feedback loops do you have built in so you can hear the "voice of customer" and what they have to say? I see a lot of broadcasting what you described, but not much listening.
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  • Profile picture of the author Balion
    Originally Posted by WarWizard View Post

    Hey Balion,

    I suggest reading 2 books by Russell Brunson - 1. Expert Secrets, 2. Dot Com Secrets (in that order), and while reading book 1, start applying it to create 'valuable offers' to people on your lists, and to use when doing JV's with others who have your customers.

    These 2 books give a full understanding of the online business model.

    This is a video where he talks about how to use the principles in the book for any business - RUSSELL'S RANT: How Can This Work For My Business - YouTube

    All the best.
    What a powerful video! I've more or less been winging it and picking up pieces when it comes to online marketing, but I feel I'll have a more distinct and pragmatic model if I pick up his book. The rant on offers made a lot of sense, and I've added expert secrets to my amazon cart.

    Thank you!

    Originally Posted by ashwinsd View Post

    consider making a JV page for your courses and get some JV partners to promote your courses. Also along with promoting your courses, you can promote related tools and get some affiliate income.
    That's an excellent idea. A while back I signed up for a lot of affiliate networks for products I genuinely use and love, but never began running promotions.

    I don't have an easy way for people to do JVs with me either, but I'll have to build that into my site as well as the other platforms I'm on.

    Thanks for the feedback!

    Originally Posted by Internet Trillionaire View Post

    Other than getting joint venture partners, and affiliates to market your courses for you online, the only other way to increase sales, is to generate more buyer traffic. Paid advertising is the quickest way to scale your business.

    You already know that your funnel converts with free traffic, so now is a good time to scale your business with paid traffic before things change.
    Indeed. I've run ads before, but it was a waste of money. I don't have the skill set to target and bid properly. I only spent about $100 learning, but after taxes this year I've had no spare income to throw into the ad pool.

    My goal is to have a month where I can spend at least $300 on ads, and generate targeted traffic I don't have to make more content for.

    I was reading F.U. Money by Dan Lok last night, and he also echoed the statement that paid traffic is the fastest way to scale. I sincerely appreciate your feedback.

    Originally Posted by Jason Kanigan View Post

    Three ways to grow income:

    1. New customers at the same price

    2. Increased frequency of purchase

    3. Raise price.

    Do you have "laddering" built into your business? Where buyers solve increasingly serious / larger scope problems by purchasing your programs?

    What feedback loops do you have built in so you can hear the "voice of customer" and what they have to say? I see a lot of broadcasting what you described, but not much listening.
    I've never had a clean and itemized list for making more income. I've raised prices before, but I've never been able to up the frequency of purchase. I'm put most of my efforts into getting new customers.

    My internal "ladder" currently leads to direct mentorship for either $500 or $1500, but that's not a super scalable option unless I run classes as opposed to 1 on 1. I haven't laid out the problems people in my field are trying to solve or what they might be willing to pay in order to do so.

    The feedback I get usually comes to my inbox or from the customers I talk to. Everyone struggles to find the time to draw, or just feels lost regarding how to get better.

    I don't have a lot of listening funnels in place though, so I'll have to start doing that as opposed to broadcasting. It's really invaluable for developing a workable strategy moving forward.

    Excellent tips though, thank you!
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  • Profile picture of the author Steve B
    Balion,

    Two things to think seriously and honestly about:

    1. How compelling is my topic?
    Most consumers respond to offers that solve ongoing or nagging problems or desires in their personal lives. So I would ask you, how compelling is an art education course? Think about your copy for selling the courses - does it show how your offer solves a huge problem or an immediate dream or desire? Maybe you need to re-frame what you're offering and all the benefits it provides to the purchaser. If your courses are just "nice" instead of "I must have this right now!" you're going to struggle with sales.
    2. Are you targeting the right audience?
    This question relates to the first in some ways. Have you identified those prospects that are most anxious to learn what your courses offer? Maybe you need to take another look at who wants and seriously craves what you are offering. Art teachers maybe? Professional graphic artists maybe? Business owners or webmasters that want to do their graphics maybe? In order to better target who you are trying to sell to, I would do some in-depth online research to find those that really will benefit from your training the most. Hobby artists may not be the best audience for you.
    Anyway, just something to think about. The best to you in your business,

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author AshleyRivera
    I would become an affiliate with companies that are like minded or creating a collaboration with other creators in your niche.
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  • Profile picture of the author amuro
    You can do a simple survey to your audience to find out how long they have been doing IM and what challenges they faced?

    One tool I recommend is Survey Monkey.

    Now here is the thing.

    You want to make money online.

    So do they.

    But at the same time, they want to make sure they learnt from the right people.

    And I am talking about - sorry in advance for my bluntness - those who ACTUALLY walked the talk rather than just talked the walk.

    So having been scammed and burnt in the past, those people became very cautious.

    They are also afraid to lose their money again if your program does NOT deliver value.

    In regards to your digital products, are they created based on what you THINK is best for them or -

    Based on what they REALLY need and want?

    It might look like a simple question but your answer makes a HUGE difference.

    Because if your products are created based on what they NEED and WANT, then you should not have any money worries or worrying about how to sell more.

    So many people - including myself when I got started in 2008 - ONLY think of making money out of prospects and customers.

    Without considering what their prospects and customers will benefit from paying?

    And having come from a country in which our government and people places a lot of emphasis on social and community values, I began to realize when it comes to sales and marketing be it on-or-offline.

    Nothing beats connecting with people, understanding them and then helping them by recommending what you offer that best suits and serves them.

    Be it your own products or someone else you are promoting

    As an affiliate.

    Besides doing online marketing like Youtube, forums and FB groups / ads, you might want to think out of the box -

    By meeting REAL people in real world.

    One site I highly recommend is Meetup. It is same as Facebook in social media site. But the difference is that people registered there either to join or form groups based on their interests and problems.
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  • Profile picture of the author affmarketer101
    Is that your video online course, right? You said you can sell enough for covering the cost, so now any courses sold, it's your profit. You can setup an affiliate campaign for it, I think more people will know about you and your course.
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  • Profile picture of the author DURABLEOILCOM
    Originally Posted by Balion View Post

    Hey everyone! I'll keep it succinct.

    I have courses (digital art education niche) ranging from $47 to $97.

    I have a Youtube channel with 13K Subs, an IG with 2K Followers, a Tumblr with 2.1K followers, and a mailing list of about 950 people.

    When I'm not emailing my list 1-2 times per week or putting out free content across my social media, I get pretty much no sales.

    When I do, I make anywhere between $47-$300 per month.

    What should I focus on in order to sell more products so I can actually invest in my business? I'm barely scraping by financially, and I don't have any money for ads.

    One thing I've tested (I won't say succeeded, as I've only done it twice) is offering mentorship as a service. I made one $500 sale and one $1500 sale. The $1500 was for three months worth of mentorship for 2 hrs per week, and it made making content for my audience pretty exhausting.

    (Namely because I would have to prepare my lesson for the mentee the whole week instead, taking about 1-2 hrs per day.)

    If you had products that were making sales, how would you scale? I don't have my marketing principles down well enough to know how to get out of this rut. I want to take this biz to 10K per month, and I'm more than willing to put in the work, but I feel pretty lost.

    Any input would be great!

    Kindly,

    -T
    You need to find lucrative converting keywords and advertise on Pay Per Click services like Google Adwords, Bing Ads, and Facebook Ads.
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  • Profile picture of the author Balion
    Originally Posted by Steve B View Post

    Balion,

    Two things to think seriously and honestly about:

    1. How compelling is my topic?
    Most consumers respond to offers that solve ongoing or nagging problems or desires in their personal lives. So I would ask you, how compelling is an art education course? Think about your copy for selling the courses - does it show how your offer solves a huge problem or an immediate dream or desire? Maybe you need to re-frame what you're offering and all the benefits it provides to the purchaser. If your courses are just "nice" instead of "I must have this right now!" you're going to struggle with sales.
    2. Are you targeting the right audience?
    This question relates to the first in some ways. Have you identified those prospects that are most anxious to learn what your courses offer? Maybe you need to take another look at who wants and seriously craves what you are offering. Art teachers maybe? Professional graphic artists maybe? Business owners or webmasters that want to do their graphics maybe? In order to better target who you are trying to sell to, I would do some in-depth online research to find those that really will benefit from your training the most. Hobby artists may not be the best audience for you.
    Anyway, just something to think about. The best to you in your business,

    Steve
    These are two excellent queries, and ones that I haven't considered in-depth before.

    my courses are just "nice" they aren't NECESSITIES or at least the copy/marketing isn't done in such a fashion.

    I've also never reached out to people who want to draw who work in other niches. Though I've mentored an Art Director and a Graphic designer - I could definitely use that as copy material when trying to hit similar creative fields.

    I'll start ruminating on this topic more so, and figuring out how I can turn up the heat in terms of the "need" as well as reach new demographics.

    Thanks for the response!

    Originally Posted by AshleyRivera View Post

    I would become an affiliate with companies that are like minded or creating a collaboration with other creators in your niche.
    Indeed! It's time to stop doing it all alone. I've already begun reaching out.


    Originally Posted by amuro View Post

    You can do a simple survey to your audience to find out how long they have been doing IM and what challenges they faced?

    One tool I recommend is Survey Monkey.

    Now here is the thing.

    You want to make money online.

    So do they.

    But at the same time, they want to make sure they learnt from the right people.

    And I am talking about - sorry in advance for my bluntness - those who ACTUALLY walked the talk rather than just talked the walk.

    So having been scammed and burnt in the past, those people became very cautious.

    They are also afraid to lose their money again if your program does NOT deliver value.

    In regards to your digital products, are they created based on what you THINK is best for them or -

    Based on what they REALLY need and want?

    It might look like a simple question but your answer makes a HUGE difference.

    Because if your products are created based on what they NEED and WANT, then you should not have any money worries or worrying about how to sell more.

    So many people - including myself when I got started in 2008 - ONLY think of making money out of prospects and customers.

    Without considering what their prospects and customers will benefit from paying?

    And having come from a country in which our government and people places a lot of emphasis on social and community values, I began to realize when it comes to sales and marketing be it on-or-offline.

    Nothing beats connecting with people, understanding them and then helping them by recommending what you offer that best suits and serves them.

    Be it your own products or someone else you are promoting

    As an affiliate.

    Besides doing online marketing like Youtube, forums and FB groups / ads, you might want to think out of the box -

    By meeting REAL people in real world.

    One site I highly recommend is Meetup. It is same as Facebook in social media site. But the difference is that people registered there either to join or form groups based on their interests and problems.
    Awesome response, thank you!

    I haven't done much offline networking for my biz. Nor have I based my products on needs and wants enough. I have used survey monkey before in terms of content creation, but I haven't asked what people need or want.

    People are afraid to buy and lose money. I don't think I work hard enough to eliminate the fears and doubts they have in my copy or presentation material.

    I'll do my best to connect with others moving forward, and to really try and solve their problems rather than jsut try to fill my own pockets. It's been a hard mental shift to make (especially when one is not lush in cash) but something that's so necessary.

    Originally Posted by affmarketer101 View Post

    Is that your video online course, right? You said you can sell enough for covering the cost, so now any courses sold, it's your profit. You can setup an affiliate campaign for it, I think more people will know about you and your course.
    I've been looking into affiliate marketing networks, and I've signed up for Clickbank. ShareaSale is next on my list, but they're more expensive.

    Anyway, I'll continue down the affiliate marketing path. Thanks for the response!

    Originally Posted by DURABLEOILCOM View Post

    You need to find lucrative converting keywords and advertise on Pay Per Click services like Google Adwords, Bing Ads, and Facebook Ads.
    I've started to use google's keyword tool in an effort to find some converting keywords. I'm taking jobs outside of my endeavor so i have enough money to advertise my products at the end of May! I know it's one of the fastest ways to spur growth, so I'd be remiss if I didn't advertise soon.

    Thanks for the awesome feedback.
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  • Profile picture of the author JohnMcCabe
    What is the ultimate benefit students get from your courses? You mentioned that your courses were nice to have but not necessities. What could you change about how you do things to make them necessities?

    For example, you mentioned mentoring a graphic designer and an art director.

    Can you reposition your courses (and some of your free content) to make them relevant to professional development? In other words, can successful students use what they learn from you to make more money or advance in their careers?

    What professional roles would benefit most from what you can teach them? Freelancers? Art Directors? Web Designers? Who else?

    One advantage of positioning yourself this way is an ability to raise your prices, simply because "I'll get promoted, have more prestige and make more money" is a much more compelling benefit than "I can draw pretty things."
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  • Profile picture of the author Sid Hale
    Originally Posted by Balion View Post

    If you had products that were making sales, how would you scale? I don't have my marketing principles down well enough to know how to get out of this rut. I want to take this biz to 10K per month, and I'm more than willing to put in the work, but I feel pretty lost.
    Have you tested your sales copy?

    Given your level of sales...
    I would guess not.

    It doesn't sound like you can afford to have someone write a good sales letter for you, but you could probably get others here to critique what you have so that you can get some recommendations for improvements.

    Setting up an affiliate program will be of little/no benefit if your existing sales copy doesn't convert.

    How confident are you in the product pricing?

    You've already incurred the cost of course development, so your ongoing per copy cost is negligible. If reducing your sales price by 50% results in 3 times as many units sold, you will have increased your revenue stream by 50%.

    I think some price testing is in order.
    Signature

    Sid Hale
    Coming Soon... Rapid Action Profits (Pro)

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  • Profile picture of the author Shara T
    I would make a low front end cost product and then have a higher end product when they buy the low end product. Thats a good way to make a lot more money
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  • Profile picture of the author Judey
    You should create an info product that has a highly converting funnel with upsell and down sales.

    Once you're info product is ready, you can create your converting funnel using clickfunnels.

    Make sure you have upsell & downsells to maximize profit.

    If you're funnel is highly converting you should invest $1 on ads & get $2 back within a short time. Then you can ramp up your ad budget and scale your business.
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  • Profile picture of the author sirtom
    What's your website? And what platform are the courses delivered through?
    Signature
    [WSO] Fitness/Weight Loss PLR Package like you've never seen before (and outlandish reviews!) - check it out here
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  • Profile picture of the author ChrisBa
    Originally Posted by Balion View Post

    Hey everyone! I'll keep it succinct.

    I have courses (digital art education niche) ranging from $47 to $97.

    I have a Youtube channel with 13K Subs, an IG with 2K Followers, a Tumblr with 2.1K followers, and a mailing list of about 950 people.

    When I'm not emailing my list 1-2 times per week or putting out free content across my social media, I get pretty much no sales.

    When I do, I make anywhere between $47-$300 per month.

    What should I focus on in order to sell more products so I can actually invest in my business? I'm barely scraping by financially, and I don't have any money for ads.

    One thing I've tested (I won't say succeeded, as I've only done it twice) is offering mentorship as a service. I made one $500 sale and one $1500 sale. The $1500 was for three months worth of mentorship for 2 hrs per week, and it made making content for my audience pretty exhausting.

    (Namely because I would have to prepare my lesson for the mentee the whole week instead, taking about 1-2 hrs per day.)

    If you had products that were making sales, how would you scale? I don't have my marketing principles down well enough to know how to get out of this rut. I want to take this biz to 10K per month, and I'm more than willing to put in the work, but I feel pretty lost.

    Any input would be great!

    Kindly,

    -T
    It sounds like what you're doing is somewhat working but you need to grow your following and get more people on your list and followers.

    That would be where I would start.
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  • Profile picture of the author cearionmarie
    Work with people, do partnerships or collaborations. This way you can expand your horizons and share new ideas. The best way in increasing sales is by increasing audience reach. You can also try influnecer marketing for this.
    Signature

    Cearion Uy - Marketing Advisor
    www.phlanx.com

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  • Originally Posted by Balion View Post

    Hey everyone! I'll keep it succinct.

    I have courses (digital art education niche) ranging from $47 to $97.

    I have a Youtube channel with 13K Subs, an IG with 2K Followers, a Tumblr with 2.1K followers, and a mailing list of about 950 people.
    Are your followers, subs and people on your list highly responsive? Numbers mean very little if they aren't active.

    Originally Posted by Balion View Post


    When I'm not emailing my list 1-2 times per week or putting out free content across my social media, I get pretty much no sales.

    When I do, I make anywhere between $47-$300 per month.
    Hmmm....maybe more free content across social media. Maybe a blog, too.

    Originally Posted by Balion View Post


    What should I focus on in order to sell more products so I can actually invest in my business? I'm barely scraping by financially, and I don't have any money for ads.
    What's working. Whatever you're doing to get that $47 to $300 per month, do more of it and more of it and more of it. It's obviously working, to some extent, so I would ramp up those efforts.

    Originally Posted by Balion View Post


    One thing I've tested (I won't say succeeded, as I've only done it twice) is offering mentorship as a service. I made one $500 sale and one $1500 sale. The $1500 was for three months worth of mentorship for 2 hrs per week, and it made making content for my audience pretty exhausting.

    (Namely because I would have to prepare my lesson for the mentee the whole week instead, taking about 1-2 hrs per day.)

    If you had products that were making sales, how would you scale? I don't have my marketing principles down well enough to know how to get out of this rut. I want to take this biz to 10K per month, and I'm more than willing to put in the work, but I feel pretty lost.

    Any input would be great!

    Kindly,

    -T
    If it takes you all week to prepare the lesson, why are you only charging $500? Either create lessons you can tailor to each mentee so you only have to create them once or charge more.

    Benjamin Ehinger
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  • How rabid is the digital art education niche? Who's in that niche who are doing things correct and making money, and how long have they been doing it? Do some basic background info on the niche and the top sellers there, and emulate their marketing strategy for your business. And keep advertising and keep emailing your list, don't stop. Backend sales is where ALL the money is.
    Signature

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  • Profile picture of the author NathanZad
    950 people on your list is a good start but nowhere near enough to live on unless it's growing steadily.

    I'd be putting way more effort into building my list and making sure I know what they want to buy before I try to sell anything to them.
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  • direct response marketing. Ask (ask for the SALE) at the beginning of the youtube videos and at the end. put linktr.ee in your IG bio with links to your products in there and remind people to go to the bio. I have a much smaller channel than most 10k+ youtube subs, 1.3 million views, 2k IG and I have consistently made 6000 to 9000 dollars a month from products and services for 2 years straight now. I am know starting to go towards ads to scale. I use promote one product hard for 10 videos in a row, then switch to another product. I usually do a soft 6 week build up to new launch, just reminding the audience the course is coming near end of the video.
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  • Profile picture of the author kazimuhith
    1) Have you considered adding your courses to Udemy... you have a good email list.. you have Youtube followers... Tumblr followers... why not upload your courses to Udemy.. add new content.. and share with your followers.

    2) Have you considered creating a Kindle book and add it to Amazon KDP? That will be a great source of Passive Income..

    3) When you have some fund, you can try running PPC campaigns promoting your products.
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  • Profile picture of the author Rory Singh
    You have 13K Subs on YouTube? That can be a goldmine by itself!

    Steve raised a very important question above...in regards to you tube...how 'targeted' is your audience?

    Are they all looking for the 'same' type of info related to the products that you sell?

    On another note...

    You mentioned something along the lines of...if you don't keep posting FREE content on social platforms, you don't make sales.

    That's the thing...

    There is a lot of money to be made online but for the people who are willing to 'keep' putting out value.

    It's got to be done.

    So if you are managing to make at least $300...I would scale up the 'elbow' grease and put more energy into what's already working for you.

    Lastly...

    Maybe email your list more frequently (while you keep building it).
    Signature

    Successful Marketing comes down to a 'process'. Are you going through the full process? Have you even started?

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  • Profile picture of the author DURABLEOILCOM
    Originally Posted by Balion View Post

    Hey everyone! I'll keep it succinct.

    I have courses (digital art education niche) ranging from $47 to $97.

    I have a Youtube channel with 13K Subs, an IG with 2K Followers, a Tumblr with 2.1K followers, and a mailing list of about 950 people.

    When I'm not emailing my list 1-2 times per week or putting out free content across my social media, I get pretty much no sales.

    When I do, I make anywhere between $47-$300 per month.

    What should I focus on in order to sell more products so I can actually invest in my business? I'm barely scraping by financially, and I don't have any money for ads.

    One thing I've tested (I won't say succeeded, as I've only done it twice) is offering mentorship as a service. I made one $500 sale and one $1500 sale. The $1500 was for three months worth of mentorship for 2 hrs per week, and it made making content for my audience pretty exhausting.

    (Namely because I would have to prepare my lesson for the mentee the whole week instead, taking about 1-2 hrs per day.)

    If you had products that were making sales, how would you scale? I don't have my marketing principles down well enough to know how to get out of this rut. I want to take this biz to 10K per month, and I'm more than willing to put in the work, but I feel pretty lost.

    Any input would be great!

    Kindly,

    -T
    You should also consider adding on products involving your Niche that way you have more than one service or product to make profit off of.
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  • Profile picture of the author Balion
    Originally Posted by JohnMcCabe View Post

    What is the ultimate benefit students get from your courses? You mentioned that your courses were nice to have but not necessities. What could you change about how you do things to make them necessities?

    For example, you mentioned mentoring a graphic designer and an art director.

    Can you reposition your courses (and some of your free content) to make them relevant to professional development? In other words, can successful students use what they learn from you to make more money or advance in their careers?

    What professional roles would benefit most from what you can teach them? Freelancers? Art Directors? Web Designers? Who else?

    One advantage of positioning yourself this way is an ability to raise your prices, simply because "I'll get promoted, have more prestige and make more money" is a much more compelling benefit than "I can draw pretty things."
    That's an astonishing idea! I feel like a lot of people in the niche do that and I don't as well. I'm all about the "pretty things" aspect, and haven't done as much to sell the logical side of things.

    I'll work on repositioning my free and paid content to help cater to those needs and desires as well. Thank you, John.

    Originally Posted by Sid Hale View Post

    Have you tested your sales copy?

    Given your level of sales...
    I would guess not.

    It doesn't sound like you can afford to have someone write a good sales letter for you, but you could probably get others here to critique what you have so that you can get some recommendations for improvements.

    Setting up an affiliate program will be of little/no benefit if your existing sales copy doesn't convert.

    How confident are you in the product pricing?

    You've already incurred the cost of course development, so your ongoing per copy cost is negligible. If reducing your sales price by 50% results in 3 times as many units sold, you will have increased your revenue stream by 50%.

    I think some price testing is in order.
    This is a sound idea. I've got an affinity with words, but my copywriting abilities are sub-par. I've sold courses with my current copy, but I feel like a lot of the visuals for the selling for me.

    I'll try an A/B test with pricing, and email my lists to see if I get more sales with a slash or if it's smarter to position myself in such a way that I can start moving toward higher-ticket. I won't know until I give it a shot.

    As for the copywriting part, I certainly don't have the funds to hire a good copywriter. Instead, I'll have to learn the basics more so in order to increase sales, and thus hire one down the line.

    I really appreciate your response .

    Originally Posted by Shara T View Post

    I would make a low front end cost product and then have a higher end product when they buy the low end product. Thats a good way to make a lot more money
    I've got a few higher-ticket back end services! I'll roll them out to my list once I'm able to reconfigure my approach to fulfilling said services.

    Thank your for the advice.

    Originally Posted by Judey View Post

    You should create an info product that has a highly converting funnel with upsell and down sales.

    Once you're info product is ready, you can create your converting funnel using clickfunnels.

    Make sure you have upsell & downsells to maximize profit.

    If you're funnel is highly converting you should invest $1 on ads & get $2 back within a short time. Then you can ramp up your ad budget and scale your business.
    I've never tried click funnels, but I've also never structured my products in a way that makes a TON of sense for upsells and downsells. In other words, I've made a lot of disparate courses that sell infrequently.

    My "amalgam" course is $137.50 (I sold one today) and it includes all my premium content. The onyl way to go up from there is a direct mentorship for $500+

    I'll keep this in mind moving forward, as I'd like to give clickfunnels a shot, and design the architecture of my products to be much more cohesive.

    Awesome response to my query though, so thank you!

    Originally Posted by sirtom View Post

    What's your website? And what platform are the courses delivered through?
    My website is www.taypayart.com - I sell most of my courses on Gumroad, but I'm trying to get people to buy from my Squarespace store since I don't have to wait 2 weeks for the funds to disperse.

    The courses are delivered via dropbox downloads on my Squarespace site - the files are pretty big.
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  • Profile picture of the author Importexport
    Have you considered joining art forums and contributing value to them?

    If you can establish a reputation for yourself by giving truly helpful advice and good quality general information on the subject, people will come to your site.

    I have never advertised, yet over the 5 years since publishing my importing book I have sold many thousands of copies to people who value my helpful posts on this forum and on others. One successful marketer approached me to establish a JV and this led to more sales and less work.

    Sales of my labeling book are also gathering momentum through responses to forum posts.

    I am not in the same position as you, because I am retired, nearing 80, and my book publishing is a result of a need to keep my brain active rather than to make a lot of money, but the general principle of building a reputation on forums could help you.

    Walter Hay
    Signature
    Don't just slap on a label. Build a GREAT BRAND http://powerlabelsforprivatelabelingprofits.com Safe sourcing and easy importing from China & many other countries.https://ko296.isrefer.com/go/pcs001/whay/
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  • Profile picture of the author mostCPA
    Try to review the following factors, ‚Äčand I believe that you'll stand out from the crowd, some few strategies should actually be implemented before you create your course, but the rest of them can be used pretty much any time after your course is created.

    1. Translate your course into another language
    2. Create an affiliate program
    3. Create a sales funnel for your online course
    4. Share infographics on Pinterest
    5. Post a slideshow on SlideShare
    6. Buy banner ads
    7. Buy YouTube ads
    8. Live video on social media
    9. Record a Google Hangout
    10. Buy shoutouts on Instagram accounts
    11. Buy Tweets or Facebook Posts on Micro-Jobs
    12. Participate in Forum discussions
    13. Comment in Facebook Groups
    14. Publish a shorter course in an online course marketplace
    15. Create a Facebook Page
    16. Create a free email course
    17. Write a Press Release
    18. Start a LinkedIn Group
    19. Start a Facebook Group
    20. Promote your course on other YouTube channels
    21. Get bloggers to review your course
    22. Use Facebook Ads
    23. Use Google Adwords
    24. Answer relevant questions on Quora
    25. Offer a payment plan
    26. Offer a satisfaction guarantee
    27. Host a webinar with a Joint Venture partner
    28. Partner with other online instructors
    29. Become a HARO source
    30. Contribute to other blogs and publications
    31. Run a price promotion
    32. Ask your students to review your course
    33. Start a local Meetup group
    34. Speak at local events and Meet Up groups
    35. Improve your course sales page
    36. Publish a book on Amazon
    37. Bundle your course and offer discounts
    38. Create multiple courses and cross promote
    39. Promote your webinar recording
    40. Host a live webinar
    41. Create a free mini-course
    42. Optimize your social media profiles
    43. Get interviewed on podcasts
    44. Start a podcast
    45. Build an email list
    46. Add a course page to your main website
    47. Include a link to your course in your email signature
    48. Add student testimonials to your course sales page
    49. Start a YouTube channel
    50. Publish a course promotion video on YouTube
    51. Promote your course on your blog
    52. Create a compelling course title based on keyword research
    53. Survey your audience before you create your course
    54. Identify your unique selling proposition
    55. Craft your ideal student avatar

    Good Luck
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  • Profile picture of the author Balion
    Originally Posted by ChrisBa View Post

    It sounds like what you're doing is somewhat working but you need to grow your following and get more people on your list and followers.

    That would be where I would start.
    Indeed, there are many parts to the process and funnel that I'm not very versed in. My YouTube following grows, but I haven't been able to create any offers tantalizing enough to get people to opt into my list in droves. That's definitely a an a-priority item.


    Originally Posted by Benjamin Ehinger View Post

    Are your followers, subs and people on your list highly responsive? Numbers mean very little if they aren't active.


    Hmmm....maybe more free content across social media. Maybe a blog, too.


    What's working. Whatever you're doing to get that $47 to $300 per month, do more of it and more of it and more of it. It's obviously working, to some extent, so I would ramp up those efforts.


    If it takes you all week to prepare the lesson, why are you only charging $500? Either create lessons you can tailor to each mentee so you only have to create them once or charge more.

    Benjamin Ehinger
    Excellent points.

    What has worked so far is to build up followings on social media, spread free content across each channel (Pinterest, Tumblr, YouTube, and FB.) and link to my premium content within the free content.

    I believe there are two things that need to happen to really spur more growth. Those being:

    Differentiating the content from everything else with a better USP and solving more unique problems that no one's really handling for artists.

    I appreciate your input!

    Originally Posted by Randall Magwood View Post

    How rabid is the digital art education niche? Who's in that niche who are doing things correct and making money, and how long have they been doing it? Do some basic background info on the niche and the top sellers there, and emulate their marketing strategy for your business. And keep advertising and keep emailing your list, don't stop. Backend sales is where ALL the money is.
    I would say they're fairly mild, not really "rabid." I have a few people in the niche I can reference who are making good money, and those seem to be the guys who collect content from masters and create larger-scale courses with accredited instructors.

    Some of these have been in business 10 or 20 years.

    I'll continue to send love to my list while emulating the marketing strategies of the bigger players.

    Thanks for the feedback!

    Originally Posted by NathanZad View Post

    950 people on your list is a good start but nowhere near enough to live on unless it's growing steadily.

    I'd be putting way more effort into building my list and making sure I know what they want to buy before I try to sell anything to them.
    Right. I'll keep with 2 youtube videos a week and do more experimenting with different offers and landing pages to see what people really want to buy and opt in for.

    Much appreciated!

    Originally Posted by Ericka Shonta Williams View Post

    direct response marketing. Ask (ask for the SALE) at the beginning of the youtube videos and at the end. put linktr.ee in your IG bio with links to your products in there and remind people to go to the bio. I have a much smaller channel than most 10k+ youtube subs, 1.3 million views, 2k IG and I have consistently made 6000 to 9000 dollars a month from products and services for 2 years straight now. I am know starting to go towards ads to scale. I use promote one product hard for 10 videos in a row, then switch to another product. I usually do a soft 6 week build up to new launch, just reminding the audience the course is coming near end of the video.
    This was a super helpful response! Thanks for giving such specific tactics. I'm glad that things have been working for you in terms of this model, and I'll definitely try out a bunch of this! I've already got a Linktr.ee now and I'm promoting just ONE course with the videos I'm outputting.

    Originally Posted by kazimuhith View Post

    1) Have you considered adding your courses to Udemy... you have a good email list.. you have Youtube followers... Tumblr followers... why not upload your courses to Udemy.. add new content.. and share with your followers.

    2) Have you considered creating a Kindle book and add it to Amazon KDP? That will be a great source of Passive Income..

    3) When you have some fund, you can try running PPC campaigns promoting your products.
    I've put one course on skillshare and only made $35, haha. I did get a few people to opt in, but I don't like their model for how instructors are paid.

    As for Udemy, I'll have to go back and give that place another shot. I think I tried to convery my current courses to their format, but it just wasn't working.

    I might have to create a small test-course and see if the response is good on that platform.

    I haven't tried kindle publishing yet, but that might be excellent for my niche. There are probably a lack of good artist education resources via kindle, so I'll look into that market.

    Lastly, I will definitely be doing PPC soon! I'm working a side job in order to save up funds for advertising. In the meantime I'm bolstering my courses with more value, better graphics, and rewriting the copy I have.

    Thanks for the input!

    Originally Posted by Rory Singh View Post

    You have 13K Subs on YouTube? That can be a goldmine by itself!

    Steve raised a very important question above...in regards to you tube...how 'targeted' is your audience?

    Are they all looking for the 'same' type of info related to the products that you sell?

    On another note...

    You mentioned something along the lines of...if you don't keep posting FREE content on social platforms, you don't make sales.

    That's the thing...

    There is a lot of money to be made online but for the people who are willing to 'keep' putting out value.

    It's got to be done.

    So if you are managing to make at least $300...I would scale up the 'elbow' grease and put more energy into what's already working for you.

    Lastly...

    Maybe email your list more frequently (while you keep building it).
    Yep, that's pretty much it. It's a matter of buckling down, because people DO enjoy the content and are helped by it, I just haven't been incredibly consistent in my output or approach to creating free content.

    All of this is really sounds advice though, and I'll plan to keep escalating the value, making good content, and tweaking my premium stuff for optimum conversions.

    Originally Posted by DURABLEOILCOM View Post

    You should also consider adding on products involving your Niche that way you have more than one service or product to make profit off of.
    Most certainly. I've never devised other tools or items artists could use besides the educational stuff.

    It's such a competitive space that a utility or SaaS business might be a better approach if I can hack it.

    Once I scale up to a reasonable size I might just pivot to a relevant niche/market and try and own more of that space, rather than fighting it out.

    Thanks for the advice!
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  • Profile picture of the author Balion
    Originally Posted by Importexport View Post

    Have you considered joining art forums and contributing value to them?

    If you can establish a reputation for yourself by giving truly helpful advice and good quality general information on the subject, people will come to your site.

    I have never advertised, yet over the 5 years since publishing my importing book I have sold many thousands of copies to people who value my helpful posts on this forum and on others. One successful marketer approached me to establish a JV and this led to more sales and less work.

    Sales of my labeling book are also gathering momentum through responses to forum posts.

    I am not in the same position as you, because I am retired, nearing 80, and my book publishing is a result of a need to keep my brain active rather than to make a lot of money, but the general principle of building a reputation on forums could help you.

    Walter Hay
    Whoa, that's excellent advice, Walter. I know of many forums that I could be contributing value to, and operating in a way magnetizes people to the products I have.

    I'm glad you've been able to find a way to stay sharp and succinct into your golden years! I hope I'm in such a prime position 53 years from now, haha.

    Originally Posted by mostCPA View Post

    Try to review the following factors, ‚Äčand I believe that you'll stand out from the crowd, some few strategies should actually be implemented before you create your course, but the rest of them can be used pretty much any time after your course is created.

    1. Translate your course into another language
    2. Create an affiliate program
    3. Create a sales funnel for your online course
    4. Share infographics on Pinterest
    5. Post a slideshow on SlideShare
    6. Buy banner ads
    7. Buy YouTube ads
    8. Live video on social media
    9. Record a Google Hangout
    10. Buy shoutouts on Instagram accounts
    11. Buy Tweets or Facebook Posts on Micro-Jobs
    12. Participate in Forum discussions
    13. Comment in Facebook Groups
    14. Publish a shorter course in an online course marketplace
    15. Create a Facebook Page
    16. Create a free email course
    17. Write a Press Release
    18. Start a LinkedIn Group
    19. Start a Facebook Group
    20. Promote your course on other YouTube channels
    21. Get bloggers to review your course
    22. Use Facebook Ads
    23. Use Google Adwords
    24. Answer relevant questions on Quora
    25. Offer a payment plan
    26. Offer a satisfaction guarantee
    27. Host a webinar with a Joint Venture partner
    28. Partner with other online instructors
    29. Become a HARO source
    30. Contribute to other blogs and publications
    31. Run a price promotion
    32. Ask your students to review your course
    33. Start a local Meetup group
    34. Speak at local events and Meet Up groups
    35. Improve your course sales page
    36. Publish a book on Amazon
    37. Bundle your course and offer discounts
    38. Create multiple courses and cross promote
    39. Promote your webinar recording
    40. Host a live webinar
    41. Create a free mini-course
    42. Optimize your social media profiles
    43. Get interviewed on podcasts
    44. Start a podcast
    45. Build an email list
    46. Add a course page to your main website
    47. Include a link to your course in your email signature
    48. Add student testimonials to your course sales page
    49. Start a YouTube channel
    50. Publish a course promotion video on YouTube
    51. Promote your course on your blog
    52. Create a compelling course title based on keyword research
    53. Survey your audience before you create your course
    54. Identify your unique selling proposition
    55. Craft your ideal student avatar

    Good Luck
    Ah, what an awesome and easy-to-implement list! I've saved this and I'll be referring to it often. If I just make sure to implement these along the way, I'll be able to distinguish what I'm doing in the space from everyone else, and thus help others in new ways. Thank you!
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    • Profile picture of the author JohnVianny
      I think your problem is MONETIZATION.

      Firstly: you have to get RAISE YOUR PRICE.

      For example: getting a lead for 1000 usd course and get it for 47 usd costs the same.

      But the reward is different.

      So you need to establish yourself with the reputation of high ticket seller.

      AND re-invest your money in solo ads, try Igor solo ads, or warrioro forum classified solo ads.

      So you can have more laser targeted people.

      AND OF COURSE: MAIL YOUR LIST EVERY DAY!

      The only thing that can happen mailing every day your list is that you make more sales.

      And start with facebook live and a GROUP IN FACEBOOK with your subs: give them the sensation to be everywhere.

      But in the end if you want to make constant and nice money you need to advertise and invest money

      I said invest not spend cause if the reward is more than you spend, you are actually earning money.
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    • Profile picture of the author OptedIn
      Originally Posted by Balion View Post

      Ah, what an awesome and easy-to-implement list!
      Yep - snap your fingers and you are done. Do keep us apprised of your progress.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author WebsiteChecker
    You could also try a different pricing approach, instead of $47-$97 courses like you said, try offering a course for $7 then upsell all your other courses for $97 straight after checkout. In my experience most people aren't willing to pay a lot for digital courses so by offering a cheap course you'll get more conversions and some people will upgrade since they've already bought your first product. Best of luck!
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  • You are definitely heading in the right direction and are probably doing better then most people online.

    I think it's great you have the ability to mentor. Maybe think about mentoring in a group so you can charge a little less but make more overall.

    If you have little competition, I would think about increasing your price. If you have no competition then you can do that. Notify all your followers you are doing this and it will give you a bump in sales for those who are on the fence about purchasing your course.

    You can look into paid facebook group, which is similar to group mentorship.

    Otherwise, running and testing ads is a way to scale up.
    Signature

    Top 15 Ways To Make Money Online!!
    http://bit.ly/DPIOI

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  • Profile picture of the author franamico
    I would look for affiliates and give them 100% commissions on front end products. Then I would create backend high ticket products to include in the funnel...
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  • Profile picture of the author ryanbiddulph
    4 letter F word fuels all struggles: fear.

    Feel the fear feeding your money struggles. Sucks, but when you clear it, you do the prospering things that net you more money. All because you clear the limiting beliefs feeding your mental blocks....domino effect on the action front after doing that.
    Signature
    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author GrantDSC
    Hi,

    My advice is to figure out why you're not making enough sales and figure out is it because your copy/offer is weak or is it because your traffic isn't targeted enough?

    It doesn't sound like you have a traffic problem as you have access to a few audiences so it sounds like you probably have an offer problem.

    So my advice is to work on your offer and make it as irresistible as possible and build rock solid copy around it so that you can generate more sales from the promotions that you run.

    Another thing that you can do is to create a high ticket offer if you think your audience would be receptive to it....say a one-on-one or group coaching programme.

    This way you can make way more revenue for making only a few sales per month.

    The other way to go is to bundle all of your courses together and create a membership based site and add in a Facebook Group where you can coach your subscribers.

    At least with a membership offer you will make recurring income on a month by month basis.

    At the moment you are selling low ticket items and hence you will need to sell a ton of them to make any decent kind of revenue.

    Grant.
    Signature

    I help online businesses generates leads and sales with Facebook Ads. Join the sales funnel challenge here.

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  • Profile picture of the author John963
    Originally Posted by Balion View Post

    If you had products that were making sales, how would you scale? I don't have my marketing principles down well enough to know how to get out of this rut. I want to take this biz to 10K per month, and I'm more than willing to put in the work, but I feel pretty lost.

    I'd create some paid ads facebook, adwords etc.. Start small and slowly scale up winning campaigns.
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  • Profile picture of the author WhiteStripe1
    Try affiliate marketing
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  • Profile picture of the author DripRevenue
    I would try to move your price point up and increase value delivery to match. I would then try to JV with others in the same space and get them to open up access to their mailing list for a JV fee or revshare.
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  • Profile picture of the author nandi1919
    Banned
    [DELETED]
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    • Profile picture of the author OptedIn
      Originally Posted by nandi1919 View Post

      You could make an extra passive income as well check out how by following this link
      Reported as SPAM affiliate link!
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author bestAd
    Set up a sales funnel to upsell your coaching. Also, set up an affiliate program and have them generate you sales.
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  • Profile picture of the author Waters61
    why you cant try running PPC campaigns promoting your products?
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