I want to talk about something that I've mentioned over and over and over again on my blog, to my list, in forums and elsewhere. Something so vitally important that no matter how many people tell me to shut the he** up, I'm going to KEEP saying it over and over again!
And that is the importance of "Visitor Retention!"
You know, this is something that seems so basic and easy to understand that people get tired of hearing it. People complain about products that talk about it, calling it "rehashed material" etc. Yet 99% of all Internet Marketers in their first year or two online either don't get it, don't believe it or completely just ignore it. These same people make very little money online.
If you are one of those people, READ THIS!
So what is "Visitor Retention" anyway?
Visitor retention is a very simple concept. Instead of working your butt off day in and day out to get new visitors and more traffic to your site(s) you RETAIN the visitors you do have!
Let me give you an example of what I'm talking about. Let's say you have a new site with no visitors at all. Obviously you need traffic so you do everything that everyone tells you that you should be doing in order to get traffic.
You write and submit articles to article directories. You work out some link deals and get some links pointing to your site for increased search engine ranking. You comment on popular blogs in your niche. You participate in forums like you are doing now. etc. etc. etc.
And guess what? You start to see traffic coming in. It's great isn't it? But guess what. As soon as you stop doing all of those things that traffic is going to decrease. Sure, those articles and links are going to drive long-term traffic, but it's not a large number.
In other words, you have to keep doing it day after day after day in order to maintain and possibly increase that traffic.
Now, think of this. What if somehow you were able to contact each and every one of those visitors the second you have new content that they would be interested in? What if you could get them to come back to your site over and over and over and over and over again? Would you have to keep fighting that uphill battle?
NO, you wouldn't! Let's say you only get 30 visitors a day from article marketing or however it is you promote your site. Now lets say you retain only 10% of that, which would be somewhat of a realistic figure.
In reality, that would be like adding 3 visitors to your site every single day! Let's do the math. If you retained 3 visitors each day you would have over 1,000 EXTRA visitors to your site every day after one year!!!!
And that's only if your site consistently gets 30 visitors a day. What if you do a little more and increase that number to 50, 100 or even 1,000? That's ALOT of traffic!!
How do you retain them?
The #1, most popular, effective and powerful ways to retain traffic is to build an email list. Yep, I'm going to say it. The money is in the list.
However, getting any kind of contact information from your traffic is better than nothing. Using RSS on blogs is another way to retain traffic. It isn't quite as effective as an actual email list because it's limited to just your blog, but it's better than nothing.
I highly suggest getting an account with Aweber.com or GetResponse.com if you haven't already. Start retaining that traffic today!
Listen folks, I know this is something that is "rehashed" over and over and over again. You've probably heard this same thing being said a hundred times. LISTEN TO IT! It hasn't been rehashed so much for no reason! It WORKS!
When I realized these facts is when I broke through online and pushed my business from a little extra money generator to a 6-figure powerhouse!
The "key" is right there folks. It's up to you to take it!