Turning blog visitors into buyers?

16 replies
Hi all,

I'm involved in a membership site which gets 9,000 search engine visitors a month. Most of them land on various blog entries rather than the homepage (sales page), and only around 10% of all visitors end up checking out the pricing page.

I know that the majority of visitors just want to read articles. That's fine. But I was wondering what fellow Warriors would do if the challenge was to get more people to check out the core product?
#blog #buyers #turning #visitors
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  • Profile picture of the author ChrisBa
    Its very difficult to make recommendations without more information. Can you share the niche? For the blog - is it in the same or similar niche as the product. Has any analysis been done on the keywords used to reach to the blog articles?
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  • Profile picture of the author dayus444
    I would put a subtle call to action just under the title of every post, a call to action that asks visitors to check out an important offer before they continue reading.

    But just like Chris said above, it's hard to say since we don't have the details of your situation.
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  • Profile picture of the author ElGuapo
    Hi chaps, thanks for the response. Sure: the niche is online guitar lessons, and the blog is indeed about the same niche (it's attached to the site, and includes a mixture of free video lessons, articles, quotes, etc.) We have put in place various images/CTAs around the blog to try getting people to click over to the sales page and pricing page, but they get little action.
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  • Profile picture of the author Steve B
    What you're asking is "How do I do Internet marketing?" Way too basic to give you specific answers tailored to your situation with any reliability.

    First, I would ask: Are you sure your monthly traffic is live bodies and not bots?

    If so, spend time on the forum and learn about traffic conversion. There are many, many variables that play into the question "why do visitors buy products and services?"

    Here are two places to start (again, not knowing your exact situation):

    1- Is your traffic targeted enough? Non targeted traffic and even targeted but cold traffic doesn't usually convert well. Make sure you are attracting the right kind of traffic - not just casual viewers reading your articles. You are looking for people ready to purchase what you offer. Grow a subscriber email list and nurture them in order to gain their trust of you.

    2- How compelling is your offer and sales copy? Even if your traffic is targeted and looking for something ... if you don't offer a great and compelling product (or service) that they are looking for at a reasonable price ... your sales will be minimal or non-existent.

    Internet marketing is both an art and a science. It's a process of discovering what your audience will purchase and how you can best offer your product to them so they will buy. How well you solve this puzzle will determine how much money you earn . . . basic IM 101.

    Good luck to you,

    Steve
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  • Profile picture of the author Rose Anderson
    Have you considered requiring they sign up with their email address to get the free video course? Or a free report -- "What you need to know before purchasing a guitar", etc.

    That way you'd have a list of people who are truly interested in your niche that you could promote offers to.

    Or maybe a free one month trial.

    Rose
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  • Profile picture of the author IGotMine
    Sure: the niche is online guitar lessons
    Which Youtube pretty much killed four or five years ago. That's when I quit promoting guitar lessons as it was no longer profitable.
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  • Profile picture of the author DIABL0
    As Rose said, do something to build a mailing list.

    That way you can inexpensively follow up.
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    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
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  • Profile picture of the author TheOrca
    I would build excitement around the course or guitar lessons, specifically in the blog post.

    There are a number of approaches that you can take, I would start with making the website look premium, then I would create a course and promote it on the website and Udemy. After I received good feedback from the course, then I would provide exclusive guitar lessons, which the premium looking website will help facilitate.

    If people aren't that interested in your lessons right now, its because your free content provides more than enough information for them, It also means that there is not enough excitement around your course or lessons.

    This is how I would do it if I wanted to try to maximize the potential of the website.

    - Get a premium website designed

    - Put out free content that's enough for them to learn the basics (30%-50%), but would require them to go further if they want to learn more

    - Create a course that provides about 70% of what you know. Put it on Udemy, or just leave it on the site. Then I would monitor the feedback from the course, if it does good I would promote it everywhere possible.

    - With the attractive website and high-quality reviews, I would then provide private guitar lessons to an audience who can afford the higher cost

    - I would also come up with an attractive name (brand) and white label some guitar accessories and dropship them

    I don't know anything about guitar lessons but maybe you could provide a questionnaire on the skill level of your audience, and make them enter they're email to get the report.
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  • Profile picture of the author IGotMine
    I would start with making the website look premium
    What does that mean, exactly?
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  • Profile picture of the author John Durham
    My hunch is that experienced guitar players may be researching various related subjects, and inadvertently clicking onto your blog articles... In other words; your articles may be attracting more experienced guitarist types, and not beginners who need lessons. It all has to make sense, and come together.

    That may not be the case, but it certainly could be.

    As per Chris Ba: It would be good to research what keywords people are coming in on.
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  • Profile picture of the author JohnVianny
    The percentage is absolutely normal.

    PUT a POP UP in order to do LEAD GENERATION: and work in your funnell.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by ElGuapo View Post

    Hi all,

    I'm involved in a membership site which gets 9,000 search engine visitors a month. Most of them land on various blog entries rather than the homepage (sales page), and only around 10% of all visitors end up checking out the pricing page.

    I know that the majority of visitors just want to read articles. That's fine. But I was wondering what fellow Warriors would do if the challenge was to get more people to check out the core product?

    Put a mini price table in the site-wide sidebar. Force traffic to look at the price table.
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  • Profile picture of the author romon132
    5 Tips for Turning your Site Visitors into buyers

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    3. Wix Users ANELA know how to show off their killing savings

    4. Wix users Bachelor Shoes know that when it comes to eCommerce - the image is everything!

    5. Wix users Vanschloo's site looks spotless
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  • Profile picture of the author DURABLEOILCOM
    Originally Posted by ElGuapo View Post

    Hi all,

    I'm involved in a membership site which gets 9,000 search engine visitors a month. Most of them land on various blog entries rather than the homepage (sales page), and only around 10% of all visitors end up checking out the pricing page.

    I know that the majority of visitors just want to read articles. That's fine. But I was wondering what fellow Warriors would do if the challenge was to get more people to check out the core product?
    You need to create an email lists using Getresponse, by harvesting email addresses to your email lists you will have a customer platform that you can sell quality products to.
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  • Profile picture of the author ryanbiddulph
    All about targeting. Meaning, where can you hang out to connect with readers that would love your sales offering? Also, how many calls to action do you have on your blog? Minimize to 1 to get more clicks on that sales page. Other than that, keep scaling. As you drive more and more folks to your site, and target effectively, the clicks will increase and buys will expand.
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author tyronne78
    I would try to capture the traffic your getting by putting them on an email list. Think about the law of 7 which states that a person needs to be exposed to your product 7 times on average before a buying decision is made. Get them on your email list so you can get your subscribers to know,like and trust you because that's how you make money selling anything.
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