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Should I Keep Confirmed Opt-in?

by RoxanneKing
8 replies
Do you think it is better to have the confirmed opt-in for e-mail marketing? Do you think this deters people from staying on the list - making them do an extra step?

I'm interested to hear your thoughts...
#confirmed #optin
  • Profile picture of the author mikeyman120
    Some won't reconfirm but you can say those that do have shown an interest in what you have to say. and may be a better customer than a freebie seeker.

    I use double opt in and I don't have exact stats but most confirm.

    Mike
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  • Profile picture of the author TLTheLiberator
    If after signup you seriously ask folks to confirm right now, most ( 90+% ) will do as you ask.

    - Make it clear on the opt-in page that they must confirm before they get their free gift.

    - After they opt-in send them to a page that urges them to confirm right away or they won't get their freebie.

    Hope This Helps!!

    TL
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    "It's easier to fool people than to convince them that they have been fooled. -- Mark Twain

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  • Profile picture of the author trafficwave
    Adding the step of letting them know to check their email for a confirmation will definitely help your confirmation rate. All of my lists are double opt-in and very responsive.
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    Brian Rooney, CEO
    TrafficWave.net Email Marketing AutoResponders
    Email Marketing Blog

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    • Profile picture of the author Vaan
      Yes you should, you want higher conversion right?
      every IM'er out there is using double option on their email campaign..,

      double optin = responsive list

      otherwise you just get yourself on freebie seeker that will not give you anything..

      Cheers,
      Vaan
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  • Profile picture of the author Cathy Henry
    It would definitely depend on your niche. If your target market is the non-technical and not so internet savvy type, it may confuse them to have to double opt in. In one of my niches, the customers are typically seniors, instead of clicking on the confirmation link they will often hit reply and say "Yes please, you have my permission" So I have to actually click on the confirmation link in the email for them.
    As a rule though, if you are in the IM niche you would be best advised to use the double opt in to have a better and more responsive list.
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    cathyhenry.com
    SEO company and blog assistant services.
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  • Profile picture of the author romesaranto
    I will have to echo, Alexa Smith. It depends on the market that you are in. It will speed up the process in most a aggressive markets. However, you can do some pretty creative things with the c confirmed opt in.
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