Wait, Before You Go - Let Me Offer You a Discount

by Ron Douglas 10 replies
I'm sure you've seen the hottest trend in exit pop-ups - the fake live chat session that popups up when you try to leave the page and offers you a discount all of a sudden.

I guess it works because everyone seems to be using it.

What's funny to me is those who use it when selling to the IM market.

Maybe I've been on the Warrior Forum too long and I think that everyone in this niche is as knowledgeable as Warriors are - but do people really think it's a live chat? If not, aren't they a bit turned off by the outright lie?

Also, do you find it offensive that you were about to be a 'sucker' and pay the full price, only to find out that the 'real price' appears when you leave the page?
#main internet marketing discussion forum #discount #offer #wait
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  • Profile picture of the author John Rowe
    No, yes, and yes.
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  • Profile picture of the author Sirius Lin
    Sometimes, I find myself deliberately closing a window just to see if one of these VAs pop up to give me a better deal. I've tried to have a 'conversation' with one of these VAs before, and it was just about as accurate as... well, let's just say it was a barrel of laughs

    ~ Sirius
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    • Profile picture of the author JasonKing
      This tactic is likely being used as a price testing strategy, not as part of a long term sales strategy.

      -JasonKing
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    • Profile picture of the author jhongren
      I think it is part of marketing afterall.

      I have been to flea market and the quote for a normal pairs of Jeans is $70...it is only when I say no, then the vendor asked "what is your best price?"

      I bluntly said $15 and just turned my back.

      She said ok ok... :?

      John
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      • Profile picture of the author Michael Lee
        The problem occurs when the customer who bought at the higher price revisits the site, and sees a discounted price upon exiting.

        He might not be too happy to find out he paid a higher price for something he could have gotten for a cheaper price.

        And in the world of marketing, customer satisfaction should be the number 1 priority.
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        • Profile picture of the author Dan C. Rinnert
          Originally Posted by Michael Lee View Post

          The problem occurs when the customer who bought at the higher price revisits the site, and sees a discounted price upon exiting.

          He might not be too happy to find out he paid a higher price for something he could have gotten for a cheaper price.

          And in the world of marketing, customer satisfaction should be the number 1 priority.
          You know, though, how many people ask for a discount?

          Most people, they see a price, and either buy or don't buy based on the price they see. If they had tried to haggle, they might have gotten a better deal.

          So, if a person agreed to buy something for $37, but found out someone else bought it for $17, who is to blame?

          There are people that get good deals just by asking for them.

          Then, there are people that get good deals by waiting. My mom has done that to save on magazine subscriptions. They'll send you a renewal notice a few months ahead of time. If you wait it out until just right before your subscription ends, they'll start sweetening the deal. It's cheaper to keep an existing customer than to grab a new one, after all. And, if you wait until the subscription has actually lapsed, you may end up getting an even better deal.

          On the other hand, as you said, you want the customer to be satisfied. And that all turns back to the fixed price versus variable pricing debate that pops up now and then.

          I think, though, that the controversial multi-OTO that came up the other day did it smartly. The first offer was something like $97. If you turned that down, the next offer was $37, but there were fewer bonuses. You were getting a better deal, but you were also getting fewer products. By going that route, you still have the benefit of snagging a customer at a lower price, but without as much risk of upsetting the customer that bought in at the higher price, because they also got more products as part of their purchase.
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          • Profile picture of the author rapidscc
            Everybody wants to earn in the internet, if not one way, then the other.

            In the end it all boils down to one thing. Has it affected the bottomline? Although, within every body a still small voice wonders. Does the end justifies the means?

            Ohh man, Im in here for almost three weeks and I already sound like shakespear
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      • Profile picture of the author Sean Donahoe
        Originally Posted by jhongren View Post

        I think it is part of marketing afterall.

        I have been to flea market and the quote for a normal pairs of Jeans is $70...it is only when I say no, then the vendor asked "what is your best price?"

        I bluntly said $15 and just turned my back.

        She said ok ok... :?

        John
        A man after my own heart!

        Seriously, these exit popup VAs are pretty effective, they are an insult to the "Smart" buyers such as we are but there are plenty of customers who have never seen these.

        I often close a new IM products page to see if one pops up so I can get the discount they usually offer.
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  • Profile picture of the author Rob D
    Damn you Dan and you unclickable reverse psychology link!
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    I'm just a magpie in a world full of shiny things....

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  • Profile picture of the author 2bwealthy
    if I actually want to buy something from a site i and look to see if there is an agent popup of a lower price then go from there
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