Which Niches Does Video-Oriented Products Work Best?

7 replies
I am thinking of going for video products.


Which niches need video products most?


And what's the best way to create a video product?


An explainer video, a human video or a powerpoint presentation?


Any advice appreciated.
#marketing #niches #products #video #videooriented #work
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  • Profile picture of the author mostCPA
    Whether you're selling a product or service, the ubiquitous product video can be the make-or-break moment for your potential customers.

    which niches need video products most?
    sofas, courses, cars.

    And what's the best way to create a video product?
    1. Context is king
    2. Show and tell
    3. Tell your story -- or let your customers tell it for you
    4. Beautify your home
    5. cater to your target audience
    6. don't use scare tactics
    7. inject your video with some personality
    8. include a call to action (CTA)
    9. connect, human to human
    10. cut off your talking to minimum

    11. cut off what you like in your video, because usually this is the most boring part. I mean for instance that the first video could be cut down to about 30 seconds and produce - most probably - better results.

    12. depending on distribution channel and kind of video (commercial or not): if you are unable to grasp viewer/customer attention within first 5-10 seconds, forget remaining part of video - it will be unnecessary because most probably almost nobody will see it.
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  • Profile picture of the author kazimuhith
    Most types of offers work well with video marketing specially health, weight loss, dating, interior design, sofas, travels, hotels etc..
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  • Profile picture of the author khuletzz
    hi sir,

    You can make a video like DIY tutorial, cooking tutorial, and find in other some forum what other people need from that make a video that will give them the answer on their problem or situation.
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  • Profile picture of the author affmarketer101
    For me, it's powerpoint presentation.
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  • Profile picture of the author Shubho C
    Hey,

    First of all, Congratulations! Creating your own video products is a big step towards achieving success in your online business.

    Now for the niche which require video products the most, I think niches such as health and wellness, bodybuilding, yoga, gardening etc.

    You can begin creating your videos by using any good quality camera, a studio is a better option, though it would cost you more.

    For creating a simple course, you could always use a good quality camera and selecting a convenient location for shooting, preferably some place which has less noise disturbance.

    A human video is more preferred than a powerpoint as a camera to face video has a much higher viewership than a PPT video or an animated video.

    When you begin creating videos, do your research around what you are targeting and try to keep them as simple as possible.

    Shubho
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  • Profile picture of the author Steve B
    Originally Posted by schttrj View Post

    Which niches need video products most?


    To me, the niche is irrelevant.


    What is relevant, is the purpose of your video. Ask yourself the question,


    "What can I show/explain/highlight with a visual presentation better than with words alone?"


    or


    "What value can a video bring to my campaign that isn't possible with the written word?"


    Here are just a few examples that come to mind (for added value that video brings):


    - DIY processes and projects (crafts, repairs, sewing, etc)
    - Sequences (steps toward completing something like cooking, changing a tire, planting a tree)
    - Selling travel, vacation, and real estate (you want to see the subject)
    - Sharing events, fun or entertainment with others (showing babies first steps or daughter's wedding is much better than trying to explain it in text
    - Outdoor activities (hunting, fishing, water sports, hiking, team sports, etc are better shared with video)
    - Showing comparisons (before & after, old vs new, sizes, colors, styles, etc)


    Those are just a few ideas. Some marketing heavily depends upon visual presentation - words alone just don't cut it!


    Good luck with your new direction,


    Steve
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  • Profile picture of the author superowid
    Any niche that has tutorial to be explained. And powerpoint is the easiest one to create it.
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