I was thinking about incentive traffic from the advertiser's perspective and I don't understand why a network would payout for incentive traffic to their offers. If I give a visitor to my site an incentive to complete an offer, they clearly don't have genuine interest in the offer and are only completing it for the incentive. I have seen many offers, such as email submits and free trail CC submits that payout on submission of this info, and wonder how this can be profitable for the advertiser. Why are they paying me $5 for a lead when the lead is only completing the offer for an incentive I am giving them and will almost never result in a sale for the advertiser? Are they simply paying for the info (email address/CC info/etc)?