Realtor website domain

by Mimila
25 replies
Hello all,

I am a new real estate agent, and I am looking to build my own website. I was wondering if any of you who has experience in marketing would have any tips on how to create a domain that is going to help me to reach the public that I am seeking, home buyers and sellers.

Your tips are greatly appreciated.

Thank you in advance.
#domain #realtor #website
  • Profile picture of the author agmccall
    you have to sit down and brainstorm. It should be a .com, easy to remember, easy to spell

    al
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  • Profile picture of the author JohnMcCabe
    In order to keep tabs on my local real estate market, I scan the papers, magazines and those free listing magazines. Over the years, I've noticed that domains tend to fall into three categories:

    1) A company name. Think AgencyName.com.

    2) An agent's name. Think JohnDoe.com or JaneDoeRealEstate.com

    3) A niche related name. Think WeSell[town name]Homes.com.

    Hope this helps.
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    • Profile picture of the author Mimila
      Thank you for your advice.

      I do see a lot of agents using their name only, but I do think it is not useful when someone is doing a Google search, for example.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Mimila View Post

        Thank you for your advice.

        I do see a lot of agents using their name only, but I do think it is not useful when someone is doing a Google search, for example.
        The domain name is becoming less of a factor since G took away a lot of the juice from keyword domain names.

        If you have a good headline, a good lead and proper onsite SEO on your home page, you'll do much better than having ho-hum content with a keyword exact match domain.
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    • Profile picture of the author gentisnipt
      I think it could be Brandname-AgencyName.com
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  • Profile picture of the author mostCPA
    With millions of sites on the internet, It's easy to disappear. Your domain name is how people get to your site directly.
    so, I suggest to review the following factors before buying your own one:
    1- it shouldn't be your name
    2- your town or area is important
    3- don't use dashes
    4- use new options to your advantage like:
    -- .house
    -- .forsale
    -- .agency
    -- .casa
    -- .haus
    -- .immobilien
    -- .rent
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    • Profile picture of the author DWolfe
      Originally Posted by mostCPA View Post

      With millions of sites on the internet, It's easy to disappear. Your domain name is how people get to your site directly.
      so, I suggest to review the following factors before buying your own one:
      1- it shouldn't be your name - Wrong!
      See John McCabe's post in stead of just dropping lists in every post. A well known figure in the Luxury Real East market uses their last name only. Most people on the forum may have heard of the name before. Because the person is famous in International Markets.

      Several local Realtors do the same thing to build their Brand. Two Real Estate firms in the same towns here in NJ use a persons name. Another big agency in the state does the same thing.
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  • Profile picture of the author SiteNameSales
    As a previous poster suggested, it is generally preferable to get a .com extension. Despite a a lot of new extensions available, for many they do not have the implicit credibility of .com, particularly for businesses.

    You should also be aware that there is a thriving domain resale market as many are bought up because of the perceived value of exact match keyword (EMD) domain names and good ones for the price of a regular registration fee are hard to find.

    While Google might now give little search engine value to an EMD, the marketing benefits should not be ignored. As mentioned earlier, easy to remember, easy to pronounce, descriptive domain names can go a long way in advertising and name recognition.

    I don't know if you are willing to invest in such a name but, if you are, you might be able to find what you're looking for at Afternic or Sedo. These are the most reputable aftermarket sites and you will certainly have a large inventory to peruse. Just be prepared to spend a lot more than $9.99 for a registration fee.
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  • Profile picture of the author parg
    Hello
    You can also start out with building a Facebook buisness page. Then you can promote this page which other social media platform to start with.
    Best wishes.
    Parg
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  • Profile picture of the author DURABLEOILCOM
    Create a company name make sure it is short and easy to say, remember, and spell then add (Company Name Here)realtor.com or realty.com or realestate.com
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  • Profile picture of the author nutnight
    First of all you need to buy .com domain is best for your real estate business. Today social media and advertisement plays a big role in promoting business.
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  • Profile picture of the author Khemosabi
    Originally Posted by mostCPA View Post

    With millions of sites on the internet, It's easy to disappear. Your domain name is how people get to your site directly.
    so, I suggest to review the following factors before buying your own one:
    1- it shouldn't be your name
    2- your town or area is important
    3- don't use dashes
    4- use new options to your advantage like:
    -- .house
    -- .forsale
    -- .agency
    -- .casa
    -- .haus
    -- .immobilien
    -- .rent
    This ^^^ is bad advice. Period. Especially #1 !! 90% of my clients are Realtors/Brokers and I can't stress enough how important branding is! It's how you set up your website, SEO.. and more.. read on. *Sorry mostCPA, no offense intended.



    Originally Posted by DWolfe View Post

    See John McCabe's post in stead of just dropping lists in every post. A well known figure in the Luxury Real East market uses their last name only. Most people on the forum may have heard of the name before. Because the person is famous in International Markets.

    Several local Realtors do the same thing to build their Brand. Two Real Estate firms in the same towns here in NJ use a persons name. Another big agency in the state does the same thing.
    ^^ Exactly! Most every successful Broker/Realtor (good to know the difference!), uses their own name.

    Originally Posted by gentisnipt View Post

    I think it could be Brandname-AgencyName.com
    Wrong. The above should only be IN ADDITION to having their own website. What is mentioned above, every agency will provide for their agents. Sure, they pay a fee, but it comes with the fees, why not take advantage of it?

    Originally Posted by DURABLEOILCOM View Post

    Create a company name make sure it is short and easy to say, remember, and spell then add (Company Name Here)realtor.com or realty.com or realestate.com
    You can't do that. 'Realtor.com' is registered and trademarked. Even the other suggestions are pointless when trying to stand out.
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  • Profile picture of the author Khemosabi
    @Mimila

    Just starting out, it's best to start branding yourself, now. Below are some tips to help you stand out in an industry that's really flooded.

    Branding: Names are something that get remembered most often. Everything you do in life is attached to your name. And, even though you're starting out, what do you want to be known for as far as real estate? Is it:
    1) High dollar properties?
    2) High number of sales?
    3) Commercial properties?
    4) Best customer service?

    In other words, really drill down a few things that you are passionate about in this industry. The first thing I ask my clients is; "What do you specialize in?" If they get a blank look, then I know they are just trying to get listings, sales and don't really have a direction. It's VERY common, especially when starting out.

    To stand out when you're new, here are a few things that can really help you.
    When building your brand and setting up your website. Don't use abbreviations! No one types those in when searching for SPECIFIC features of a home they're looking for.

    Most folks that are looking to buy have gotten used to the crap search engine agencies call MLS. Your biggest enemy with this engine, is the zip specific parameters. If I want to live in area #1 and my ideal property is in area #2 and it's only 3 miles down the road, chances are, I'll never see it. If my ideal property has 4 bathrooms and I only entered 3, again, they'll probably exclude it from the search. *Really study how MLS works and figure out how you want to get around it and use it to your advantage.

    When listing properties on your branded site. You're just starting out, so you'll probably go with using a set up that has MLS listings and post something like "This property is courtesy of John Smith Brokerage". Use this to your advantage to fill up your site, but...

    Don't do: Lead capture! It turns a TON of people off. I can't look at a property until I enter my email, name and then you can call me all the live long day? PPFFFFTTT! Or worse yet ... the Just text me bro!
    Agents that use the 'text 1234' to see this property are shooting themselves in the foot. This method should ONLY be used in addition to your site. Never hold someone's info ransom.. EVER. If I were a seller and my agent did that.. Oh Lordy!

    This is too long.. so start out by branding yourself. Use the site your Brokerage gives you to drive traffic to your site. Be as descriptive as possible on YOUR site. When using things like MLS, Zillow.. et al. where you're limited on characters, pick the BEST features and roll with them. If you can't pay for Tour Factory, set up a YouTube account or better yet... *shameless plug* get Kurt's 'King Tut's' product... You can buy it from him or get it in the WSO in all of our sigs. Don't forget to use audio... way better and you'll really stand out!

    Ask me anything you need ...

    ~ Theresa
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  • Profile picture of the author affmarketer101
    It should be brand name + location + realtor/realestate/property, etc.
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  • Profile picture of the author MelanieandMiles
    First of all... If the exact match domain for your name is available, buy it now. Whether you will use it for this project or not. Lock it down.

    That said, I am a fan of branding yourself in real estate...

    When "YOU" are the expert in your area, people see you out... When they seek you out, you will get more deals and more leads than "diamond properties your city" will...

    People love doing business with people they like... let your website be an extension of that.

    Now, you can build out a brand name site, too if you want... If you think you want to run an agency eventually... If you think you would want to grow then sell an agency, a branded name will do better, long term. But you can always add that on later.
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  • Profile picture of the author Nick Wood
    There are some great pieces of advice here I would add that not only do you need a website I would also suggest you set up a YouTube channel. In your industry video is absolutely the way forward. If you create videos from your listings you can really stand out in a competitive market. Good luck
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    • Profile picture of the author Khemosabi
      Originally Posted by Nick Wood View Post

      There are some great pieces of advice here I would add that not only do you need a website I would also suggest you set up a YouTube channel. In your industry video is absolutely the way forward. If you create videos from your listings you can really stand out in a competitive market. Good luck
      Nick, this is great! One thing I want to stick to the OP. Many, if not the majority of agents use Tour Factory. HOWEVER... they won't/can't pay for the 'voice' option. I have a high dollar RE agent that does her own photos and uses YT, but she adds the voice and DESCRIBES each picture.

      Makes a huge difference. I'd rather see and read what the heck I'm looking at as opposed to "Kitchen". It works even better when you're dealing with specialty properties.
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      • Profile picture of the author Nick Wood
        Hi, absolutely voice over the the listing as if you were actually there giving a tour. There's lot of ways to do it and with YouTube that becomes a highly localised search.
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  • Profile picture of the author Steve B
    Originally Posted by Mimila View Post

    Your tips are greatly appreciated.



    Mimila,


    Just to add a tip that I believe will pay off greatly in the future:


    As you set up your domain, web site, and even business, do it with a distinct exit strategy in mind. You are building a business asset and if you have a successful RE career, it can be worth millions upon its sale when you decide to retire or move on to something else. So even though you don't plan to get out of RE anytime soon, if you build your business with the intent to sell it in the future, it can become a valuable part of your personal estate.


    The very best to you,


    Steve
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    • Profile picture of the author Khemosabi
      Originally Posted by Steve B View Post

      Mimila,


      Just to add a tip that I believe will pay off greatly in the future:


      As you set up your domain, web site, and even business, do it with a distinct exit strategy in mind. You are building a business asset and if you have a successful RE career, it can be worth millions upon its sale when you decide to retire or move on to something else. So even though you don't plan to get out of RE anytime soon, if you build your business with the intent to sell it in the future, it can become a valuable part of your personal estate.


      The very best to you,


      Steve
      Well crap Steve, I hadn't thought of that. I came from the angle of buying your branded domain, you can not only brand yourself, but when I work with agents, I know they move from place to place, so they can always take their name with them. That way, if they move and someone refers them, the referred person can always find them. Names stick out.

      If you are intending on eventually selling your list, references, et al., then yes, certainly a domain and site that YOU own, is best. Again, it's all going to rest on the market. Knowing what your audience is looking for, getting in front of them is more than just a domain.
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  • Profile picture of the author DABK
    You've got some good advice.


    I would add, though, that your question should come after you answer a few others, specifically:
    where do you want to end up in this profession?
    how are you different from others like you?


    I mean, you need to set up your farm, and it should be big enough to give you the revenue you want but not so big you can't farm it, so to speak.


    I do not know what area you're in. Here, within 5 miles, there's dozens of neighborhoods with various prices and agglomerations of housing types.


    You'd have the option of selling to the richest of the richest... 1-10 mil houses. The low end is condos in the 100-120k range. And you have townhouses, 2-4 unit buildings, 5-25 unit buildings and a couple of 150+ apartment buildings.


    Most people specialize only by geography. One of the most successful single realtor specializes by geography and mid-upper range houses.


    The most successful outfit has dozens of realtors... They cover a large geographical area, stay away from apartment buildings and commercial anything and seem to avoid 2-4 unit buildings and push hard middle and high end condos.


    In any case, this first website, should be building your, your brand. From an SEO point of view, the domain name is not that important, so worry about finding one that's easy to remember and hard to confuse with someone else's.
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    • Profile picture of the author gentisnipt
      I like your point of view, domain name does not affect SEO.
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  • Profile picture of the author SEOptimization@1
    You can think of going for:

    TargetLocation[TopAgents].com
    FirstNameLastName[Agent].com
    FirstNameSellsHome.com
    SellingTargetLocation.com
    HomesByFirstName.com
    BuywithFirstName.com
    BuyingAndSellingLocation.com

    If you are looking for some Brand Names... try to combine two names and invent a new word.

    Hope that helps.

    Steve
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  • Profile picture of the author rapidjob
    Domain name should be according to your brand name. If do not get domain name by your brand name then try to get brand name + related word.
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