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Abandoned Carts & ClickBank

by mrdeflation
12 replies
Really weird... and maybe it hasn't been long enough but...

For the same exact landing page/product:

When we used our own cart for checkouts (ThriveCart) our cart abandonment rate ranged from 70-80%

When we switched to ClickBank's checkout page our cart abandonment is 90-95%


- Our product targets women 30-55 years of age (diet)
- We make sales (our own traffic same source) so we know its working.
- Our CPA is much higher using the same landing page sending traffic to our cart vs clickbank's cart


Normal? To be expected? Are dieting women afraid of ClickBank? Is there something I'm missing?
#abandoned #carts #clickbank
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  • Profile picture of the author Ged3
    That's incredible,


    I thought that Clickbank's cart would convert better as they are well know and well respected.


    ThriveCart must be doing something right!


    It just goes to show that experimenting in marketing is always very important.


    This teaches us that as marketers we should never assume anything or take anything for granted!


    Best Regards
    Ged
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  • Profile picture of the author Kay King
    they are well know and well respected.
    Why do you think that? Most consumers have never heard of clickbank...it's not well known except to sellers and affiliates.
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  • Profile picture of the author Sid Hale
    Beyond abandonment rates, you haven't given a lot of detail...
    Originally Posted by mrdeflation View Post

    When we used our own cart for checkouts (ThriveCart) our cart abandonment rate ranged from 70-80%

    When we switched to ClickBank's checkout page our cart abandonment is 90-95%
    ...but, CB affiliates are going to
    1) have a look at your sales page (via their affiliate link),
    2) check to make sure that the buy button does indeed go to a CB checkout page,
    3) that their affiliate ID appears on that checkout page, and
    4) immediately abandon the cart

    They may/may not ever actually promote your page, but a new product on CB will certainly prompt the above mentioned type of attention.
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    • Profile picture of the author mrdeflation
      Originally Posted by Sid Hale View Post

      Beyond abandonment rates, you haven't given a lot of detail...

      ...but, CB affiliates are going to
      1) have a look at your sales page (via their affiliate link),
      2) check to make sure that the buy button does indeed go to a CB checkout page,
      3) that their affiliate ID appears on that checkout page, and
      4) immediately abandon the cart

      They may/may not ever actually promote your page, but a new product on CB will certainly prompt the above mentioned type of attention.

      No as a vendor its from my own link I am referencing.

      --- Same paid traffic source (Facebook PPC), same audience, same ads, same landing page....


      --- 50% of the traffic goes to my cart (ThriveCart)

      --- 50% of the traffic goes to my ClickBank cart.


      My cart converts ~25% of visitors

      ClickBank checkout converts 5-10% of visitors


      Only difference is the cart... and everything else is tracked traffic to the click
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      • Profile picture of the author Sid Hale
        You may very well be right...

        Originally Posted by mrdeflation View Post

        No as a vendor its from my own link I am referencing.

        --- Same paid traffic source (Facebook PPC), same audience, same ads, same landing page....


        --- 50% of the traffic goes to my cart (ThriveCart)

        --- 50% of the traffic goes to my ClickBank cart.
        but...
        Do you know for a fact that the only traffic you are receiving is from your facebook PPC? The scenario I posed assumes that x amount of traffic is unsolicited - directly from the CB Affiliate center. You aren't generating that traffic, and may/may not have any way of measuring it.

        Not saying you are wrong... just trying to help you think through the potential for variables that you may not have previously considered.
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      • Profile picture of the author people7
        so it's your own product your selling? which you need a "Check out cart" for? maybe you could buy one from code canyon??
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  • Profile picture of the author yukon
    Banned
    Originally Posted by mrdeflation View Post

    Are dieting women afraid of ClickBank? Is there something I'm missing?

    More likely afraid of the CB vendor sales page or the vendor is using you to build an email list assuming there's an optin form on the vendor page.

    It's also not a normal shopping experience to browse two completely different sales pages while trying to purchase one item. It's confusing.
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    • Profile picture of the author mrdeflation
      Originally Posted by yukon View Post

      More likely afraid of the CB vendor sales page or the vendor is using you to build an email list assuming there's an optin form on the vendor page.

      It's also not a normal shopping experience to browse two completely different sales pages for while trying to purchase one item. It's confusing.
      I'm the vendor... same everything... (see post above) the only difference is the cart page
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      • Profile picture of the author yukon
        Banned
        Originally Posted by mrdeflation View Post

        I'm the vendor... same everything... (see post above) the only difference is the cart page
        I'm not sure why you would you use Clickbank to sell your own product when you already have a shopping cart on the same site.
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  • Profile picture of the author mostCPA
    Because some of the products sold on ClickBank actually are worthless. and because the bad a 30-day refund policy, I guess the women might afraid
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  • Profile picture of the author JohnVianny
    This is where you need to RETARGET people: just build an ads on facebook using your custom audience with the pixel of prospects who abandoned your cart, and display something like "Did you forget to checkout?" etc.

    Amazon, etc, do the same, every marketer does it.
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  • Profile picture of the author Deepak Pal
    I think Clickbank cart should perform better but then you have the strong data to backup your claim. I think re-targeting should work fine for you and you need to make your prospects comfortable during the checkout process. Try to find out the root cause for cart abandonment and in my opinion it should not be more than 65-70 % for any business.
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