For the same exact landing page/product:
When we used our own cart for checkouts (ThriveCart) our cart abandonment rate ranged from 70-80%
When we switched to ClickBank's checkout page our cart abandonment is 90-95%
- Our product targets women 30-55 years of age (diet)
- We make sales (our own traffic same source) so we know its working.
- Our CPA is much higher using the same landing page sending traffic to our cart vs clickbank's cart
Normal? To be expected? Are dieting women afraid of ClickBank? Is there something I'm missing?