When "Laurel or Yanny" became a thing last week,
it really proved a point I often tell people in my copy
coaching groups or at my ad agency.
And that's the fact that most people are BORED.
Bored with their jobs, their morning routine, their
school work, their daily activities, and much of their
So when something like "Yanny vs. Laurel" comes
along... it can capture the attention of MILLIONS.
This is a HUGE thing for us marketers to remember.
Why? Because if you KNOW how to catch the attention
of your prospects and KEEP it... you can focus it on your
product or service.
One of the best ways to get noticed?
Well, as Yanny and Laurel showed... use something that's
out of place, causes a controversy, or a demonstration that
leaves people scratching their heads.
Something that when people see or hear... They think "wait,
Our brains are wired to EXPECT things to be a certain way.
When they aren't... we take notice.
Or in the case of Yanny vs. Laurel, MILLIONS of people notice
and talk about it.
Because boredom sets in so easy for most people, we ALL
want to be engaged in some way.
We all crave some kind of mental stimulation... something
that keeps our attention engaged.
Many times, it doesn't even matter WHAT it is as long as it
maintains our attention and allows us to focus on SOMETHING.
We scroll through Facebook.
We go through the Trending list on Youtube.
We check out iTunes.
And once something comes along and catches attention, it can
soon take on a life of its own.
So, the one skill you need to master these days is to stand out
and get noticed.
That way, you can capture attention long enough to get a
moment of time with your prospect.
If you want to get attention with your ad, email, Facebook
post, commercial, or video... use an image, video snippet, or
headline that stands out and goes against the norm.
If you can catch and hold attention long enough, you can focus
that attention on what you have to offer... even getting people
to take action.
I'd even say it's impossible to sell your product or service UNTIL
you sufficiently engage your prospect's mind.
It's why Geico uses a talking lizard to sell insurance.
It's why beer companies use animals during their commercials
(frogs, dogs, horses).
It's to immediately capture attention by having something seem
out of place or instantly noticeable.
When you've captured the attention of your prospects, that's when
the real sales message begins.