Companies not setup for Affiliate Marketing.... How do you approach them to market their products?

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I was researching a niche for a website I just started creating. I came across so many companies and websites that offer products/services that the niche site could promote/market for them. But they do not have any sort of Affiliate Program to speak of.

How would you go about setting up some sort of relationship with those companies?
Ask them to create an affiliate program?
Steer clear because of the possible complications involved?

Tell me your opinions and ideas.
#affiliate #approach #companies #market #marketing #products #setup
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