Want to Make More Money Online? Don't Sell Products or Services. Sell This...

I still remember the day like it was yesterday. It still hurts.

My wife and I had just landed in New Orleans, after a LONG Maine
winter.

I was so excited to be in a new city, new surrounded, and BETTER
weather.

Especially since we'd been arguing a lot.

I guess you could say we were in a marriage "rut", where after 10
years of being married we seemed to just take each other for granted.

But that first day, walking around New Orleans, I'll never forget
what she said.

We were at Cafe Du Monde, covered from head to toe in powdered
sugar from our beneigts.

Out of no where, she lifted her head and said with a straight
face "You know, I've been thinking about leaving you".

Wow, talk about a punch to the gut.

I knew things were bad, I just didn't know how bad they had
gotten.

Needless to say, the rest of that vacation is still more or less
a blur.

But during most of it, the thought of losing my wife, my son,
and my entire world kept me from really enjoying much of
anything.

After a whirlwind few days of walking, talking, and eating...
we arrived back home.

The first thing I did? Contact a marriage counselor.

After interviewing 3 counselors, I reached #4.

He is the one I went with, and it made ALL the difference
in the world.

Why did I hire him, over the other 3?

Because he did one thing the others didn't.

He gave me HOPE.

He painted a picture of a better marriage, in my mind,
and the hope just blossomed from there.

He was able to help me visualize a better marriage,
better communication, and a better life.

One that still included my wife and my son.

And THAT alone persuaded me to use this counselor,
over the others I had talked with.

He alone was able to show me a way out of my present
circumstance.

A circumstance in which I was silently suffering.

When he was able to give me that sense of hope,
I couldn't pay him fast enough.

It really hit home, considering I had been in sales
for almost 20 years.

When this man gave me a new sense of hope and
a way out of my current suffering, I realized how
ANYONE selling a product or service can do the
same thing.

In your articles, content, emails, sales copy, ALL
of it...

You want to sell HOPE, not just the features.

You want to sell a way out of their pain and suffering.

Because if you do that, and can PROVE it, you will
find people are more likely to make the investment.

Heck, we are ALL emotional creatures.

So, when talking about your product or service, don't
just talk about what it is or what it does.

Talk about how it can get them away from pain and
suffering... and towards pleasure, happiness, and
a more comfortable life.

Paint the picture FOR them, in your copy, in a way
that helps them connect their OWN dots.

If someone is in a place of suffering or pain, whether
it's financially, physically, emotionally... you need to
focus most of your sales copy on how you can move
them away from their pain.

You're not selling a product or service.

You're selling hope.

You're selling a better life, a better situation.

When the thought of losing my family became
reality, I couldn't fork over $3,000 fast enough on
counseling sessions.

Had he talked about his facility, his open schedule,
his ideal location, or any of the stuff that didn't matter
or help me get out of my pain, I would have went elsewhere.

Instead, he told me exactly how he was going to get me
out of my painful circumstance, or at least try.

He painted a very emotional picture in my mind, and
then backed it up with dozens of photos of happy
couples he had recently helped.

So, if you want to sell more of your product or service
online, the facts of it alone are NOT what matters.

The features alone will just get a shrug and a sigh
from your prospects.

But give your prospects a sense of hope, and convince
them that you can help them get to a better place in
their lives, away from the pain and suffering...

You'll find people are willing to buy from you again
and again.