How can i define my target market ?

14 replies
Hi everyone !

I'm totally newbie in marketing but i have a question ! I would like to make an online shop specialize in computer of any type (game, multimedia, office). I want to advertise on facebook but the problem is i have some problem to define my target market because "everyone" use a computer today at any age. I can choose an age group (from 20 to 40) but what is the best group of people who could be interested ?

Thx for any advice !

Math
#define #market #target
  • Profile picture of the author dilipcybex
    20-40 looksfine to me. Just target areas where you can get customers. More like educational zones, graphics designer prominent city, multimedia hub etc
    {{ DiscussionBoard.errors[11374316].message }}
  • Profile picture of the author ryanbiddulph
    Think about the specific person you want to reach. Sure tons of folks from all age groups use computers. The 20-40 age demographic sounds OK but drill down from there. What do they folks want in a computer? So they require a lightweight deal, like a Chromebook, with its virtual nature? Or a tricked out Apple laptop for graphic design, etc? Think about their needs then begin adding qualities based on those needs and you will establish a target to hit.
    Signature
    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11374341].message }}
  • Profile picture of the author JohnMcCabe
    Ryan is on the right track here. There isn't a computer market -- there are hundreds. And each is looking for someone to speak to them about what they want.

    Take me for example. I'm never going to deliberately be on the leading edge. Heck, I'm in the process of upgrading from a 15 year old flip phone to an iPhone 4. The laptop I'm typing this on is 5-6 years old. I just got a chromebook type laptop for my wife because her 2005 model finally gave up the ghost.

    And I'm not alone. There are thousands, millions of us out there. You could be the guy that helps us figure out what we really need, without having to camp out in front of the Apple store and pay more for a phone than many of us did for our first car.

    I got off on kind of a tangent there, sorry.

    But the bottom line is not to try to target anyone who might be interested in a computer. Find a sub-niche or small group of tightly related sub-niches and fine tune your targeting.

    There's an old saying...

    Try to be everything to everyone, and you end up being nothing to anybody.
    {{ DiscussionBoard.errors[11374534].message }}
  • Profile picture of the author mr22
    When you're creating the campaign, under ad set, there's a section for "Detailed Targeting".

    In that field, there's "Suggestions" and "Browse". Hit that browse button, go to "Interests" -> "Digital Activities" -> There should be something about gaming there.

    Also check out "Behaviors" (instead of "Interests"), and Facebook has a "Gamer" as a target option....

    Just saying, trust in Facebook's algorithm.


    EDIT:
    Just checked. Hit that "Browse" button, then:
    Behaviors -> Purchase behavior -> Buyer profiles -> Gamers

    OR (if not available to you):

    Interests -> Entertainment -> Games -> Sub genre

    OR:

    Behaviors -> Digital activities -> Canvas Gaming (means facebook games, more "Casual Gamer" oriented, so probably not your target market...

    OR:

    Just type in "PC Gamer" instead of hitting the "Browse", it's as an additional interest, with a Worldwide audience of 27 million.

    Cheers
    Signature

    Get your free book on increasing traffic, conversions, and sales online over at Mr22.co

    {{ DiscussionBoard.errors[11374545].message }}
  • Profile picture of the author 55sadhikar
    Target group could be whoever the person who is likely to bjy your product. If somebody types cheap laptop for sale online , you have a buyer who wants laptop now; not a month from now but now ; if price is right the likelihood that be/she will buy is 100%. Keywords in search engine reflect what prospect want ..so keyword targeting will help you avoid wasting money...
    {{ DiscussionBoard.errors[11374576].message }}
  • Profile picture of the author yoshimazura
    dilipcybex : Thx for your reply,i will try to get some statistic about which areas are good !

    ryanbiddulph : Thx for your reply, if i understand well, i have to focus on a niche. it means that i should choose small group of people who have a big interest for a specific type of computer ?

    JohnMcCabe : Thx for your reply, Yes your example is perfect to me ! I see what you mean. Ok, what i really need is to define the group step by step. for example (upper class, gamer, who love technology ...) to have a small niche, is it correct ?

    mr22 : Thx for your reply, Sweet ! This will help me for sure. Yes i am going to try different path about behavior too ! Anyway this will help me a lot !

    55sadhikar : Is it possible to have this kind of option with facebook ? "Who is supposedly ready to buy computer" ? Can you select people who search "which laptop to choose ?" Fb have really acces to these kind of data ? Sorry for my lack of knowledge but i tend to correct my shortcomings.

    Thx guys you rock !
    {{ DiscussionBoard.errors[11374605].message }}
  • Profile picture of the author JohnMcCabe
    Originally Posted by yoshimazura View Post

    JohnMcCabe : Thx for your reply, Yes your example is perfect to me ! I see what you mean. Ok, what i really need is to define the group step by step. for example (upper class, gamer, who love technology ...) to have a small niche, is it correct ?
    It's exactly correct. It seems counter-intuitive that targeting a smaller group can be more profitable than going after a large one. Often it does work out that way, because it's easier to make a real connection with the people in your audience.

    There's no reason you can't add additional niches later. Just don't try to mix them.
    {{ DiscussionBoard.errors[11374974].message }}
  • Profile picture of the author savidge4
    Originally Posted by yoshimazura View Post

    Hi everyone !

    I'm totally newbie in marketing but i have a question ! I would like to make an online shop specialize in computer of any type (game, multimedia, office). I want to advertise on facebook but the problem is i have some problem to define my target market because "everyone" use a computer today at any age. I can choose an age group (from 20 to 40) but what is the best group of people who could be interested ?

    Thx for any advice !

    Math
    A single campaign is not going to get you the results I am sure you are looking for. In regards to computers.. the spectrum of use is so vast.. a single ad will not even come close to getting results.

    I would lower the age category to 13 to 40. I would create seperate ads for Beginner gaming. Gaming, and pro gaming. College chromebook and Windows and Apple. I would come up with a streaming package. I would develop a multimedia setup. I would put together a video editing package.

    And even still to some extent you are only scratching the surface.

    BTW... all of those categories I listed would pretty much target all of the same people.. the college ads.. i would jump the age to 18 to 60 ( hitting the kids and the parents and grandparents of the kids ) and I would split ads one targetting the kids and the other targetting the parents/grandparents.
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[11375061].message }}
  • Profile picture of the author Ricky Basumatary
    Originally Posted by yoshimazura View Post

    Hi everyone !

    I'm totally newbie in marketing but i have a question ! I would like to make an online shop specialize in computer of any type (game, multimedia, office). I want to advertise on facebook but the problem is i have some problem to define my target market because "everyone" use a computer today at any age. I can choose an age group (from 20 to 40) but what is the best group of people who could be interested ?

    Thx for any advice !

    Math


    THE MOST LEGEND TOOL THAT CAN TELL YOU EVERYTHING IS FACEBOOK AUDIENCE INSIGHT .YOU CAN USE FACEBOOK AUDIENCE INSIGHT FOR FREE WITH THIS YOU CAN GET ANY RESULT THAT YOU WANT TO
    {{ DiscussionBoard.errors[11375115].message }}
  • Hello Dear,

    Thanks a lot to other guys who have their valuable comments and opinion. From my point of view i would like to share something. If you want to start online shop specialize in computer , i think you should try selling computer accessories first. People from all over the world now have Personal computer or laptops. At first try selling some different as well as eye catching accessories can prove very healthy. And other way may be you can search on Amazon, eBay, Craiglist etc. websites for most trending Laptops and Computers. Then you can modify your online shop adding some Discounts or adding something Free to those products. And good sound marketing is obvious in ths case. Please try strong Social media marketing.
    {{ DiscussionBoard.errors[11375157].message }}
  • Profile picture of the author yoshimazura
    JohnMcCabe : Yes, thx a lot ! Gotcha !

    Savidge4 : Thx for your reply, i will keep it in mind. Gaming seems good for a start, i think i will do that, but i didn't see any option in FB really interesting to separate (beginner / casual player / pro gameur) any idea ?

    I think you have right, i should make different ads for different topic (Game, Pro apple ...) Thx !!!

    Ricky Basumatary : Thx for your reply, I checked. Yes it's a good tool i will use it for sure !

    busineewarrior121 : Thx for your reply, it's good to see how much this community is great ! Thx for your advice, it's a little bit more complicated than a common online shop ! Sorry if i didn't explain all my project. But yes right on a side you have right, accessories is certainly easier to sell but right now is not my goal anyway thx you for your time !

    Thx you very much gentlemen, you helped me A LOT !
    {{ DiscussionBoard.errors[11375560].message }}
    • Profile picture of the author savidge4
      Originally Posted by yoshimazura View Post

      Thx for your reply, i will keep it in mind. Gaming seems good for a start, i think i will do that, but i didn't see any option in FB really interesting to separate (beginner / casual player / pro gamer) any idea ?
      So lets take this a step further. Basically what you are wanting to push is "Good, Better, and Best" You want a Good ( beginner ) setup. A better ( novice ) setup and a Best ( pro ) setup. I would not limit this to the computers themselves. I would do the same with Memory package. With Keyboards. With Mouse. With gaming pads ( over sized mouse pads ) With Chairs. With processors. ( intel 3 choices, AMD 3 choices ) With cooling systems. you get the idea.

      So the ads you run. I would run 3 ads Push your "Good " system 1 day. Push " Better " the next and then " Best ". I would say run the cycle 5 times maybe ( maybe more ) and see which of the 3 produce the best results. You dont have to " Target " each of these seperately just run the ads across GUYS ages 13 to 40.
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11375646].message }}
  • Profile picture of the author Sonali Kakad
    Here are some tips to help you define your target market.
    Look at your current customer base.
    Check out your competition.
    Choose specific demographics to target.
    Consider the psychographics of your target.
    Analyze your product/service.
    Evaluate your decision.
    {{ DiscussionBoard.errors[11376916].message }}
  • Profile picture of the author yoshimazura
    Savidge4 : thx you very much ! I got the idea and I will try something similar for the beginning of my campaign !

    Sonali kakad : thx for your tips, I will consider every options !
    {{ DiscussionBoard.errors[11377045].message }}

Trending Topics