It's confusing, because 6% of the population grinds their teeth but that population is spread out all over, so it's not like I can only target Denver, Colorado. Also, these people don't necessarily follow people or read magazines related to teeth grinding.
If I was targeting Golfers, I could narrow my audience down by their interests such as Golf Digest or Rory Mcilroy, but with teeth grinding I'm not sure how to narrow it down by interests.
Can anyone help give me some ideas to narrow down my targeting? I've been brainstorming all week and can't quite figure it out!
I appreciate the help.