what are the best price points over 1000?

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what are the best price points over 1000?
Someone was saying to me that price amounts of like 1800, and 3800 are attractive looking for some reason. I wanted to see if anyone has any ideas or opinions on this. If you were to choose a pricing amount that's over 1000 that appears that it's not a random number but rather that some thought has been put into choosing the price. What would that number be, say for example ranging between 1000 and 8000. What 3 price points would you go with and why?
#points #price
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  • Profile picture of the author OptedIn
    Do not believe Internet myths, especially if and when they claim to be backed-up by scientific evidence.
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  • Profile picture of the author Sid Hale
    There is NO logical answer to your question, Nina.

    Originally Posted by Nina Petrov View Post

    what are the best price points over 1000?
    Someone was saying to me that price amounts of like 1800, and 3800 are attractive looking for some reason. I wanted to see if anyone has any ideas or opinions on this. If you were to choose a pricing amount that's over 1000 that appears that it's not a random number but rather that some thought has been put into choosing the price. What would that number be, say for example ranging between 1000 and 8000. What 3 price points would you go with and why?
    Price points are not arbitrary. You don't just pick them out of the air, and no one can give you any numbers, or formulas that will apply for every product.

    Start by researching the pricing of your closest competitors.
    Honestly evaluate the differences between your product and those of your competitors. If your product is better... how much better? If you have unique features, how much are each of those features worth to your prospective client?

    How will you be reaching your target market?

    Do you already have a qualified base of prospects with a need/desire for your product? How deep are their pockets (what will the market bear)? If not, can you reasonably target your advertising to those who 1) would be interested in your product and 2) can afford your product price?

    Plan to do some price testing to see what pricing model results in the highest ROI before any mass advertising.
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  • Profile picture of the author Steve B
    How about implementing a reasonable and market-based pricing strategy that takes into consideration
    • What the product or service is actually and truthfully worth
    • What other very similar products are currently selling for
    • What costs go into the product plus a reasonable market up
    • What prices your testing shows are acceptable to the marketplace
    None of these consideration include pulling a bogus number out of thin air because random people tell you it sells well.


    "Someone was saying to me" . . . is not a valid reason for believing anything related to Internet marketing. Do your own research and testing and stop looking for the quick fix.


    Steve
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  • Profile picture of the author Rose Anderson
    The best price point is the one where you can convince people to pull out their wallet and buy.

    Sid and Steve have both given you good ideas of what to research: the competition being number one.

    Then figure out why your product is better. How can you justify charging more? What do you offer that other products don't?

    Next is testing. Try selling at Price point A and check the results. Then test at Price point B.

    You can always test at $1,800 and $3,800 and let us know how it goes.

    Rose
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  • Profile picture of the author Trey Morgan
    The best way to find out what the best price point would be is to do a split test.

    Try out different price points and see which one converts the best.

    It's tough for us to tell you what price point will work for you because we don't know the offer, the audience, the marketing strategy, etc...
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  • Profile picture of the author Nina Petrov
    I think people just get too nervous spending anything over 1000 online. I'm not sure, i could be wrong. But it seems like hardly anyone is spending that kind of money these days.
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    • Profile picture of the author Sid Hale
      Originally Posted by Nina Petrov View Post

      I think people just get too nervous spending anything over 1000 online. I'm not sure, i could be wrong. But it seems like hardly anyone is spending that kind of money these days.
      Yes, you are demonstrably wrong...

      Case in point:
      https://www.carvana.com/
      (they sell BMW's, Alfa Romeo's, etc. online)
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    • Profile picture of the author DWolfe
      Originally Posted by Nina Petrov View Post

      I think people just get too nervous spending anything over 1000 online. I'm not sure, i could be wrong. But it seems like hardly anyone is spending that kind of money these days.
      Go look up Agora publishing see how many products they sell over for over $ 1000.00 most are in the $1900.00 range. Example Palm Beach Confidential. All sold online.

      They are not alone, Look up Simon Black. The 4th pillar is about $ 2grand and offered via online.

      These are just 2 examples of what is out there.
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  • Profile picture of the author Kay King
    You have started several threads about pricing and price 'resistance' - but these are generalities. You have the same answers each time.

    Price points for WHAT?

    To claim price resistance or say 'people don't buy in that range' - you need to specify what you are selling. If your target market won't pay high $$$ for YOUR product - is it the market or the product?
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  • Profile picture of the author OptedIn
    One of my clients was an art dealer in D.C. They regularly sold artwork in the $25-30k range through their shopping cart.

    Price is dependent on the product and actual purchases are based on trust, reputation and of course, perceived value. It's quite easy to discover if an art gallery is legit or not. Being in the same place in an exclusive area of D.C. for 20+ years tends to build trust. I doubt there any hesitancy from most collectors to purchase on line under those circumstances.

    Of course, your story, may be and probably is quite different and needs to be put in its proper perspective.
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  • Profile picture of the author ryanbiddulph
    Whatever number you are clear on; this is the number that sells the most. Or, the number you feel good about, so naturally, when you feel good and clear on it, folks will feel clear on it, making the buy. Always an inside-out thing. I raised rates 10-fold (TEN) and sold more goods and landed more clients at the 10X price versus the cheapy price. All about my energy, then folks who vibed with me simply hopped on board, thinking little about the money.
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  • Profile picture of the author GordonJ
    Originally Posted by Nina Petrov View Post

    what are the best price points over 1000?
    Someone was saying to me that price amounts of like 1800, and 3800 are attractive looking for some reason. I wanted to see if anyone has any ideas or opinions on this. If you were to choose a pricing amount that's over 1000 that appears that it's not a random number but rather that some thought has been put into choosing the price. What would that number be, say for example ranging between 1000 and 8000. What 3 price points would you go with and why?
    Do you actually sell anything? Online or off? You appear to be a butterfly fluttering from one flower looking thing to the next. As your questions here have been all over the place.

    After all this time, are you actually doing something? Maybe, just maybe, we might be able to help with that EFFORT, instead of exhausting questions, or probably more like exasperating ones.

    GordonJ
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  • $10,000,$50,000 or some real rich person why not $1,000,000?
    Depends what you are offering of course..

    I have hotels, land, etc for $500m+

    I doubt you could sell an ebook for this but you could try (maybe get a mental case billionaire)
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  • Profile picture of the author DABK
    You find resistance to a price over and under $1,000 for the same reasons:


    prospects think that they're not getting the value they're paying for (i.e., if you're charging $9.95 for something that I think is worth $5, I will resist your $9.95 all the way down to $5)


    prospects do not trust you can deliver the value (service or product) (they do think that the service or product as described is worth the price, though, just not from you).


    If you're getting resistance and still want your price: increase either value or trust.


    Something people have not touched upon: there's no price point resistance until you've asked for the price... Let me explain:
    Once upon a time, I delivered a service at $250 a pop. I wanted more. I asked for $300 and got it. I got it from buyer A. Buyer A also bought the same service from 2 other source. Source B (I'm A), followed my lead. Source C also.



    Two weeks later, source C, decided to sell to Buyer A the service he, I and source B had been paid 300 for for 2 weeks a$275. It was, he said, a win-win compromise.



    He sold the same service for 8 more years at $275 (and was happy coz he was getting $25 more each time than he had when he started out).


    Source B sold it at $300 for another 5 years, then closed shop.


    I sold it at $300 for 1 more year, then raised my prices more, then more... The 1st time I raised my prices, there was no difference in quality (value) of my deliverable. The other times, there was.
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