I'm Having A Hard Time Getting New Clients...HELP

59 replies
So everything started off pretty well for me, I'm a digital marketing freelancer who specializes in Shopify store builds and email marketing. I spent a year part time( nights and weekends) doing free work or small paid jobs for local business to try and learn the industry and build a bit of a portfolio. I had pretty good success with and learned lots so I decided to pursue this full time.

The first 3 months of only doing digital marketing I was pretty busy and had enough of an income to pay the bills but soon those first clients either didn't need me anymore or they went in-house with the work because it was cheaper. So I was out looking for more clients, just this time they aren't coming so easy. I've started creating inbound content but it doesn't get much notice and I'm reaching out to businesses and agencies and am not getting much for replies back. I come from a small town in the middle of nowhere so networking in person around here isn't much of an option.

Any suggestions on what works for you to gain new clients?
#clientshelp #hard #time
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  • Profile picture of the author Blakers1
    Ever try running AdWords around terms like digital marketing, email marketing, or shopify store setup help?

    That would be my suggestion. Just make sure you REALLY know AdWords so you're not throwing money away.

    Another option would be to look for conferences and trade shows in your local area and pay to be a vendor if you can afford it. Just remember that follow-up is key here.
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    Blake Akers
    Webology

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    • Profile picture of the author Brent Godkin
      I haven't tried running any paid ads yet, mainly because I don't really have the budget and I don't have a website and I worry about spending money on ads and have no success. I'm good with Adwords but I'm really trying to get work organically by promoting content and making blogs/videos but I'm not getting the best traffic to them or not as much as I hoped.

      Have you tried using Adwords/Facebook ads for getting leads and have you had much luck?
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      • Profile picture of the author arewalanre
        Originally Posted by Brent Godkin View Post

        I haven't tried running any paid ads yet, mainly because I don't really have the budget and I don't have a website and I worry about spending money on ads and have no success. I'm good with Adwords but I'm really trying to get work organically by promoting content and making blogs/videos but I'm not getting the best traffic to them or not as much as I hoped.

        Have you tried using Adwords/Facebook ads for getting leads and have you had much luck?

        You seriously need to go get yourself a website asap!
        You can easily get good hosting out there and put up something that will convince your prospective clients to make you an offer.
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      • Profile picture of the author bobs1964
        try www.wix.com for your website it's free
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    • Profile picture of the author Akula78
      Originally Posted by Blakers1 View Post

      Ever try running AdWords around terms like digital marketing, email marketing, or shopify store setup help?

      That would be my suggestion. Just make sure you REALLY know AdWords so you're not throwing money away.

      Another option would be to look for conferences and trade shows in your local area and pay to be a vendor if you can afford it. Just remember that follow-up is key here.
      hello dude, i could suggest you to go and try to work with social networks, and try to reach people over there, you can try to work with Facebook, Instagram, Twitter, and target the audience you are intending to focus on. Good luck!
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  • Profile picture of the author Steve B
    With very few exceptions, every business ought to have in place a sustainable system for getting targeted leads and clients. This lead generation system needs to be one of the pillars of your business model.


    Every lead gen system will be a little different but typically it needs to begin with some serious market research so you can identify who your best targeted prospects are (a detailed profile and demographics) and where they can be found online.


    In some niches, prime prospects are found in large groups (related business databases, mailing lists of similar but non-competing businesses, FB groups, authority sites that do mailings, etc). Other niches require that you pluck targeted prospects out from larger populations.


    I guess the point I'm trying to make is the fact that gaining new clients should be a cornerstone of your business and it shouldn't really be dependent upon one source or another. You need to set up "doorways" into your business from many different places online where your targeted prospects can be found.


    In addition, I would suggest you do some serious consideration of your business model. You don't want "one and done" customers. Do you have back-end products or services in place to sell to satisfied clients that you have helped? It doesn't sound like it and that should be a priority.


    Good luck to you,


    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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    • Profile picture of the author Brent Godkin
      In the beginning my lead gen was just word of mouth and talking to small local businesses, that's how I was getting my work, like I said I come from a small town where everyone knows everyone. After getting small jobs and some free jobs just so I could practice and test things I kinda used up that resource of people I knew that could use some help but not really afford to hire someone for consistent work because their online presence wasn't big enough.

      My focus has mainly been on small businesses retail stores,ie local clothing stores, shoe stores, home decor etc. I see it all the time in areas around me where a small local business has no idea what they are doing when trying to advertise on Facebook or Google or through email marketing so that's where I try and come in and help.

      The niche I can provide services to are people looking to build retail shopify stores and people who need email marketing services and facebook ads. My strategy now has been posting lots of free content on how to build out proper automated email series, or explaining strategy behind a facebook ad campaign, or reviewing aps and how to implement them on your shopify store in order to help grow your business. My hopes with that is people see the value I can provide and I get leads from that but no luck yet.

      The other thing I do is provide free 30min site audits for companies telling them some ways to improve their current site and how to easily fix them, in hopes they like what I had to say and i can hop on the phone with them, or they just take my free advice and make the changes and I never hear from them, which seems to be the case as of lately.

      I'm not trying to have one and done customers but what I've ran into is for example someone hires me to build out a bunch of automated email flows, and build some email templates, set up some good segments, teach them how to use the program and then they say they love everything I've done but now they are going to try and run it themselves instead of paying me to do it because I've already set up most of the flows they need and everything they need and then that's all they wanted. Or what other backend services do you suggest?

      My plan right now that I've been following is Make content-Offer a free site audit- Try and get my foot in the door with a phone call- Offer services to fix up sit to improve conversions-talk marketing strategy and then offer marketing services as well... and I back this all up with my portfolio I've made. Just not seeming to be getting many hits on the content I've made or site audits I've done.
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    • Originally Posted by Steve B View Post

      With very few exceptions, every business ought to have in place a sustainable system for getting targeted leads and clients. This lead generation system needs to be one of the pillars of your business model.


      Every lead gen system will be a little different but typically it needs to begin with some serious market research so you can identify who your best targeted prospects are (a detailed profile and demographics) and where they can be found online.


      In some niches, prime prospects are found in large groups (related business databases, mailing lists of similar but non-competing businesses, FB groups, authority sites that do mailings, etc). Other niches require that you pluck targeted prospects out from larger populations.


      I guess the point I'm trying to make is the fact that gaining new clients should be a cornerstone of your business and it shouldn't really be dependent upon one source or another. You need to set up "doorways" into your business from many different places online where your targeted prospects can be found.


      In addition, I would suggest you do some serious consideration of your business model. You don't want "one and done" customers. Do you have back-end products or services in place to sell to satisfied clients that you have helped? It doesn't sound like it and that should be a priority.


      Good luck to you,


      Steve
      Yes...spot on. Look at the long term sustainability of this business....it doesn't have any.
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  • Profile picture of the author Shubho C
    Hey,

    In the digital world, you don't necessarily need clients from near the place you live..

    If you are working as a freelancer you can go for clients from all across the globe. Have you tried making a profile on Fiverr or Upwork?

    The below picture has some options for good freelance sites..



    They are great sites for freelancers to find good projects. Also, you could use more of Linkedin to professionally connect with more agencies (all online..) and get more work from them.

    Hope this helps!
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    • Profile picture of the author Brent Godkin
      The reason why I went after local businesses was because I thought I'd have the best chance at landing them because of local word of mouth and simply because I could tell lots of them didn't really have any sort of marketing strategy in place. I also tried to use the "I'm local" card to sell my business, people in small towns like that and it seemed to work at first but not so much now.

      I have tried to open up my horizons to people from all over the world but I found that I wasn't getting much for leads because I just came off as a nobody to them. I'm still cold emailing business a lot so hopefully I get a lead, I just am having a hard time getting the ball rolling again. I haven't really tried networking through my linked in much simply because I don't really know the etiquette of reaching out to other companies, don't want to be that annoying guy asking for work from every agency or other freelancers.

      I will start to look into those freelance sites you suggested, thanks for the tip!
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    • Profile picture of the author carlosamd78
      Yes, currently 95% of my clients come from one of these platforms. It took a long time and many mistakes.

      Drop me a line if you need help.


      Originally Posted by Shubho C View Post

      Hey,

      In the digital world, you don't necessarily need clients from near the place you live..

      If you are working as a freelancer you can go for clients from all across the globe. Have you tried making a profile on Fiverr or Upwork?

      The below picture has some options for good freelance sites..



      They are great sites for freelancers to find good projects. Also, you could use more of Linkedin to professionally connect with more agencies (all online..) and get more work from them.

      Hope this helps!
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  • Profile picture of the author salsym
    Originally Posted by Brent Godkin View Post

    So everything started off pretty well for me, I'm a digital marketing freelancer who specializes in Shopify store builds and email marketing. I spent a year part time( nights and weekends) doing free work or small paid jobs for local business to try and learn the industry and build a bit of a portfolio. I had pretty good success with and learned lots so I decided to pursue this full time.

    The first 3 months of only doing digital marketing I was pretty busy and had enough of an income to pay the bills but soon those first clients either didn't need me anymore or they went in-house with the work because it was cheaper. So I was out looking for more clients, just this time they aren't coming so easy. I've started creating inbound content but it doesn't get much notice and I'm reaching out to businesses and agencies and am not getting much for replies back. I come from a small town in the middle of nowhere so networking in person around here isn't much of an option.

    Any suggestions on what works for you to gain new clients?
    Well, I tried to be in your shoes to think about your problem. First thing that came to my mind that in addition to your main job of getting leads for making shopify stores for others, why don't you have your own shopify store. It always good to have a minimum of 2 income streams. Coming back to your query, I think instead of selling your talent, you should rent it out like hosting companies. That business model will have better sustenance. You keep the price for renting a store reasonably less. You can give a reason like, these days SEO can not be done as a project but it needs to be maintained on a regular basis (It is true). Besides this, I think, others have already give some good replies.
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    • Profile picture of the author Brent Godkin
      So you suggest building a shopify store and have someone rent it from me to sell their products? Or what exactly do you mean rent your talent? Interesting concept never thought of it that way
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      • Originally Posted by Brent Godkin View Post

        So you suggest building a shopify store and have someone rent it from me to sell their products? Or what exactly do you mean rent your talent? Interesting concept never thought of it that way
        You can "rent" your talent by building a Shopify store for that features multiple products from really small business. You can charge rent for the store or commission on sales. This way you're actually building your market. The more sales they make, the more likely they would keep coming back to you.

        Another advantage is you'd be earning while helping them. And you can use the site as part of your portfolio for bigger clients.
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  • Profile picture of the author ryanbiddulph
    Focus on the giving and getting becomes easier.

    Give by:

    - giving away knowledge via your self hosted WP blog blog
    - giving away knowledge through YouTube and a podcast
    - giving away your insight through guest posting
    - generously promoting other folks in your niche to build your friend network

    Giving freely makes you stand out, builds your friend network, expands your reach, boosts your trust factor and grows your client base freely. Simplest way to get or gain clients; give freely of your knowledge and worry not about outcomes. They are on the way.
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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    • Profile picture of the author Shubho C
      Wow Ryan. Thanks for the tip. Brent you should follow what Ryan has said.

      You should start your youtube channel and open your wordpress blog.

      You should reach out and read Ryan's blog.

      Focus on the giving portion and you will be sorted. Multiple options open up once you have an interested bunch of people who are listening to you.

      You can do email marketing, blogging income, facebook ads etc when you have a list of engaged subscribers. But focus on the giving first.
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      • Profile picture of the author anayb
        Originally Posted by Shubho C View Post

        Wow Ryan. Thanks for the tip. Brent you should follow what Ryan has said.

        You should start your youtube channel and open your wordpress blog.

        You should reach out and read Ryan's blog.

        Focus on the giving portion and you will be sorted. Multiple options open up once you have an interested bunch of people who are listening to you.

        You can do email marketing, blogging income, facebook ads etc when you have a list of engaged subscribers. But focus on the giving first.
        Really?

        I tell you a secret: as communication goes, social media is terribly inefficient. Think about it. Avoid tweets, status updates, posts, emails, videos, comments, and messages. They don't make a real connection that might materially impact your business.

        You need to talk to folks one-on-one, and engage them. You might make a real connection.

        It's far more better to put on your adult clothes and get out in the real world where the customers, careers, and opportunities are. That's where you'll make a real name for yourself.
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  • Originally Posted by Brent Godkin View Post

    So everything started off pretty well for me, I'm a digital marketing freelancer who specializes in Shopify store builds and email marketing. I spent a year part time( nights and weekends) doing free work or small paid jobs for local business to try and learn the industry and build a bit of a portfolio. I had pretty good success with and learned lots so I decided to pursue this full time.

    The first 3 months of only doing digital marketing I was pretty busy and had enough of an income to pay the bills but soon those first clients either didn't need me anymore or they went in-house with the work because it was cheaper. So I was out looking for more clients, just this time they aren't coming so easy. I've started creating inbound content but it doesn't get much notice and I'm reaching out to businesses and agencies and am not getting much for replies back. I come from a small town in the middle of nowhere so networking in person around here isn't much of an option.

    Any suggestions on what works for you to gain new clients?
    Sometimes you simply have to admit defeat and move on.
    If you can't build a moat around your business if someone could copy it in 1 hour...you don't have a business
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    • Profile picture of the author OptedIn
      Originally Posted by offmarketinvestor View Post

      Sometimes you simply have to admit defeat and move on.
      If you can't build a moat around your business if someone could copy it in 1 hour...you don't have a business
      Oh, come on! When I ran my local marketing firm I had lots of local competition and even faced competition from bigger players from outside my area. Competition makes you better and if you can't raise yourself up as a major player in your market segment, then maybe you need to rethink your business model.

      You certainly don't have to be the top dog in your area to survive and even thrive, but you do need to have a unique approach to what you offer and how you present yourself to gain traction and attention.

      Is there omly one burger joint in your area? One barber? Lawn care business? Of course not. Anyone with a lawnmower and a business card can be in business in an hour. Should they not try because others already exist.

      Build a better mousetrap. Offer a better product or service. Make yourself stand out. Otherwise, you should fail. That's how being in business works.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author Corey Taylor
    1. Why do they prefer the other ones?
    2. What do they have that you don't? (same quality for less money? More quality for same money? Adapt.)
    3. Start collecting email leads and presell


    I wish you good luck
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  • Profile picture of the author cearionmarie
    Have you tried upwork? Had a good experience with that although it takes a little while sometimes. One option that you might also want to consider to drive traffic and target larger audience is through influencer marketing. You can study that one and see if it's something that might interest you.
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    • Profile picture of the author Tomas Valiunas
      Originally Posted by cearionmarie View Post

      Have you tried upwork? Had a good experience with that although it takes a little while sometimes. One option that you might also want to consider to drive traffic and target larger audience is through influencer marketing. You can study that one and see if it's something that might interest you.
      you can always use fiverr
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  • Profile picture of the author Jason Kanigan
    Originally Posted by Brent Godkin View Post

    So everything started off pretty well for me, I'm a digital marketing freelancer who specializes in Shopify store builds and email marketing. I spent a year part time( nights and weekends) doing free work or small paid jobs for local business to try and learn the industry and build a bit of a portfolio. I had pretty good success with and learned lots so I decided to pursue this full time.

    The first 3 months of only doing digital marketing I was pretty busy and had enough of an income to pay the bills but soon those first clients either didn't need me anymore or they went in-house with the work because it was cheaper. So I was out looking for more clients, just this time they aren't coming so easy. I've started creating inbound content but it doesn't get much notice and I'm reaching out to businesses and agencies and am not getting much for replies back. I come from a small town in the middle of nowhere so networking in person around here isn't much of an option.

    Any suggestions on what works for you to gain new clients?
    Go to the Offline subforum and ask in there.
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  • I would recommend you having a website and promote it using the adwords campaigns if you know how to run a campaign effectively.
    You should also explore freelancing opportunities on Upwork, Freelancer, Guru, PPH, and WorkRockers. These websites will help you get more clients.
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  • Profile picture of the author DABK
    Since you seem to do ok with networking, why not expand your area, go to nearby cities, in person... chamber of commerce meetings, etc.


    Also, you can google different type of businesses in other cities, see what they're doing, offer to help... But, whatever you do, it has to be ongoing, systematic.


    For instance, If you did a children's clothing store in town A, go to town B and find children's clothing stores there and show them what you did for the Town A store and get them to hire you to do the same for them.
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  • Profile picture of the author JChilds
    If you are good enough to sell your service on how to build a shopify store then why are you not building some for yourself?
    Or Amazon type niche you want have the Shopify expense and do your on promoting.

    I do not get it, if you have the talent you say you do then why are you not building your own stores?

    John
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    • Profile picture of the author Brent Godkin
      I build retail stores and don't have anything retail to sell, sure I could build stores to dropship or something but that's not what I'm into. I don't want to have stores for myself and sell, I like to focus on how to create a store for someone to sell their product better. Having my own store shopify store doesn't seem to make sense for me. And the reason I haven't made my own shopify site to promote myself is in order to make the site actually look good and presentable I'd have to drop thousands of dollars on graphic design and imagery. If someone wants to spend thousands of dollars on design and imagery for their site then have me put it together that's great but for myself I don't have the cash flow to properly design a good website for myself.
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      • Profile picture of the author HarrieB
        Originally Posted by Brent Godkin View Post

        I build retail stores and don't have anything retail to sell, sure I could build stores to dropship or something but that's not what I'm into. I don't want to have stores for myself and sell, I like to focus on how to create a store for someone to sell their product better. Having my own store shopify store doesn't seem to make sense for me. And the reason I haven't made my own shopify site to promote myself is in order to make the site actually look good and presentable I'd have to drop thousands of dollars on graphic design and imagery. If someone wants to spend thousands of dollars on design and imagery for their site then have me put it together that's great but for myself I don't have the cash flow to properly design a good website for myself.
        Creating a website is very easy these days for yourself. U need to buy a domain, hosting and some stockimages. U can buy stock images subscription for 99 bucks a year at freepik.com and use unlimited images for your personal and for clients.

        If u want to target local people, u need to have a website to show what u are capable of doing. No one wants to get a website build from someone who himself doesn't has a website.

        Next thing, u can create shopify stores urself and do dropshipping and it doesn't takes much capital to get started. U can then flip those shopify stores on flippa for some extra cash or teach local business how they can sell things all over the world.
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  • Networking is really great mate. Just move on with it. Just dont give up.
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  • Profile picture of the author 1Bryan
    My ideal client is _____________________.

    They do _______ in revenue per year.

    They are in the ______ industry.

    The best way to contact them is _______.

    Their main objections are going to probably be __________________.

    The best way to close them is _____________.

    Until you have a CLEAR picture of who your ideal client is, it's a struggle.

    The more detailed it is, the easier it is to just make client-getting a "matching" game.
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  • Profile picture of the author petebolduc
    Hey Brent...

    Giving your services away or at a discounted price only hurts you both in the present and for sure in the future.

    I sent you a pm
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  • Profile picture of the author proud1member
    It seem's to me like the hardest business to get is digital marketing customers. I guess its because they are getting pitched all the time through the normal channels we use such as email or ranking well.

    Everyone needs digital marketing , its only a matter of meeting them or getting a conversation with them.

    I've been extremely lucky as I am meeting customers for another marketing service (direct post) and then push a conversation and wow them with some digital campaigns to earn them even more clients. Its working so well.

    However before that I focused on telesales but choosing a industry and a area and do a quick bit of research before calling them up and letting them know who is winning in their industry and whos loosing and why and what you can bring to the table.

    If its a really compeditive area they are in as a sme tell them you can cut their click fraud too. it really is just a matter of having a geniune conversation and not using the usual channels to get new business. Your selling something everyone needs.

    let them know your their guy

    tom
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  • Profile picture of the author jyzdesign1
    Hey,

    Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don't really know what you are doing. you can try many adversiting platform like Google Adwords, Facebook Paid Ads, Instagram Paid Ads and bing ads etc, to promote you business efficiently...!!
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  • Profile picture of the author affmarketer101
    Apply to a digital marketing agency. Problem solved.
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  • Profile picture of the author Trey Morgan
    How many prospects are you reaching daily? If you're looking to attract clients organically, I highly recommend you focus on creating a ton of value and building a brand on Facebook. Create amazing content that solves your clients problems, and offer to work for people for free in exchange for testimonials. Then get testimonials and post on your Facebook profile. Then go in related Facebook groups and engage in discussions and post valuable content. If done consistently, you will have potential clients coming to you and all you will need to do is close them.
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  • Profile picture of the author Solomon Maoba
    [DELETED]
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    • Profile picture of the author OptedIn
      Originally Posted by Solomon Maoba View Post

      What I would recommend is using free traffic sources or traffic software that won't eat at your budget that much but offer the potential to work great for you..
      In other words, "Please click my signature link." Shameless.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • I would suggest trying blogging so that you can make money from affiliate offers, Google ads,... and your digital marketing expertise. I wish you good luck and much success!
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  • Profile picture of the author Jason Kanigan
    Originally Posted by Brent Godkin View Post

    So everything started off pretty well for me, I'm a digital marketing freelancer who specializes in Shopify store builds and email marketing. I spent a year part time( nights and weekends) doing free work or small paid jobs for local business to try and learn the industry and build a bit of a portfolio. I had pretty good success with and learned lots so I decided to pursue this full time.

    The first 3 months of only doing digital marketing I was pretty busy and had enough of an income to pay the bills but soon those first clients either didn't need me anymore or they went in-house with the work because it was cheaper. So I was out looking for more clients, just this time they aren't coming so easy. I've started creating inbound content but it doesn't get much notice and I'm reaching out to businesses and agencies and am not getting much for replies back. I come from a small town in the middle of nowhere so networking in person around here isn't much of an option.

    Any suggestions on what works for you to gain new clients?
    When I really started online in 2011--I had done some freelance copywriting before, but this was when I committed to it--I was in the middle of rural nowhere in North Carolina, surrounded by farmers who had no need for what I could offer.

    I had to figure out how to reach people who were far away from me and get some of them to become customers.

    It's even easier now.

    What you need to sort for is not just any business, but businesses that are used to hiring outside contractors.

    Your marketing should filter for this. Don't waste your energy trying to convince people who aren't comfortable with hiring outside their company.

    Put into place a system that brings you only people who are ready to talk to you about buying. I've been saying this for six years and it hasn't changed, human nature hasn't changed, what works hasn't changed...you need as every business needs three system:

    1. A LEAD GENERATION SYSTEM

    2. A QUALIFICATION SYSTEM

    3. A CLOSING SYSTEM.

    The more you can automate 1 and 2 the better. Eventually you can automate 3, but for now make sure the people you talk to live have gone through systems 1 and 2.
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  • Profile picture of the author 1320120
    Try Fiverr. They help new seller.
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  • Profile picture of the author Brian Pekarek
    So we started exactly like you, but we scaled to a 100+ outsourcing team. What I would suggest is work to become a Shopify expert. That way you can start getting inbound leads directly from them. Next, I would do cold email outreach. You would be surprised that you get a good response if you personalize the outreach.

    Lastly, make your offering include a residual income model. SEO and PPC Management are good ones. The way to do it is get the small jobs, wow them, and then upsell them.

    AdWords is expensive and we never did it. Sales is about building meaningful relationships and providing a great service.

    I would recommend our CRM "Salesmate" for managing your outreach. We can also jump on the phone if you want to talk about this because I was in your shoes 10 years ago.

    Thanks!
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  • Profile picture of the author Jwilliams1
    Get money wherever possible and invest it in your education! Buy courses on email marketing aka lead generation, affiliate marketing or even shopify. Robert Kiyosaki says: when i was young, i invested $387 in real estate course which provided me with knowledge that conferred me millions of dollars, so the point i'm trying to make is never and ever be tight-fisted on your education.
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  • Profile picture of the author pedromatosbeja
    You need to pay paid traffic, it's not so expensive and it pays off.
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  • Profile picture of the author IGotMine
    If someone wants to spend thousands of dollars on design and imagery for their site then have me put it together that's great but for myself I don't have the cash flow to properly design a good website for myself.
    Nonsense.

    You can have a nice WP site up for $20 in a very short time.

    Stop working for free. Show them what to do, charge them for how to do it.
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  • Profile picture of the author yukon
    Banned
    Nobody is going to believe you can manage a site when you don't own a site.

    • "I'm a NASCAR driver trainer. I don't own a car."


    Get serious or give up.
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    Hi
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    • Profile picture of the author DABK
      But did you not see he does not have the cash flow?

      Do you not understand it is, therefore, not possible for them to do anything useful, like partner up, barter, trade, borrow or spend own time to learn how to create one, then create it?

      Do you not understand they are entrepreneur, i.e., problem-solver? And the problem IS solved if you give up
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    • Profile picture of the author OptedIn
      Originally Posted by yukon View Post

      "I'm a NASCAR driver trainer. I don't own a car."

      Get serious or give up.
      I don't believe that any NASCAR driver's own their own car in this day and age. If I remember, correctly Tony Stewart is half-owner of his car, but that's about it. This ain't the 1950's. lol

      Do I have to teach you, everything??? lol
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  • You should sell a $7 ebook, and then pitch your high priced services to your prospective clients. You will already have instant credibility because they already bought your product from you - which means you know how to sell, and that's PROOF that your techniques may indeed work for them.
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  • Profile picture of the author timwal
    Originally Posted by Brent Godkin View Post

    So everything started off pretty well for me, I'm a digital marketing freelancer who specializes in Shopify store builds and email marketing. I spent a year part time( nights and weekends) doing free work or small paid jobs for local business to try and learn the industry and build a bit of a portfolio. I had pretty good success with and learned lots so I decided to pursue this full time.

    The first 3 months of only doing digital marketing I was pretty busy and had enough of an income to pay the bills but soon those first clients either didn't need me anymore or they went in-house with the work because it was cheaper. So I was out looking for more clients, just this time they aren't coming so easy. I've started creating inbound content but it doesn't get much notice and I'm reaching out to businesses and agencies and am not getting much for replies back. I come from a small town in the middle of nowhere so networking in person around here isn't much of an option.

    Any suggestions on what works for you to gain new clients?

    You might need to set up a blog and put up articles about your services. Also, forum/blog commenting on relevant forums/blog will also help you to land new clients.
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  • Profile picture of the author gadislade
    You can advertise your business through freestyle. Such as business ads on free websites, for example, Classified Ads, Facebook, Twitter, Forums, Reddit and another platform. Hope you will get decent results from there.
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  • Profile picture of the author croe
    Well I've seen a lot of replies about how you are "posting content", trying to "generate leads organically", and you want to "get clients", but the problem with these phrases is that you are not thinking about your "customer and market first".

    You need to be really clear on "who" you need as a client and this can be modeled well in Paid Ad platforms because they give you all the data attributes on an ideal customer:

    - Demographics (city, age range, income level)
    - Interests
    - Keywords
    - Market size, etc.

    Getting referrals and word-of-mouth is "hope marketing". You aren't really marketing, you are hoping you bump into someone who needs what you have. You need to figure out who you actually add value to and clearly define that somewhere. Even if it's wrong, you're going to go ahead with the assumption that you need to market to that segment until you "invalidate it" or in other words.. find out people really don't care.

    Find people who actually care about your offer. That's the first step.

    The second step is.. "fix your offer". You don't just want to say.. Oh I'll fix your website and update your Shopify store or I'll run your marketing. You want to speak to the "emotional benefits first". What do those people really care about? Do they want to save time? Do they want to earn more? Figure out what their "driver" is and speak directly to that.

    Once you know what drives them, build your brand message around that and be creative about it. Invent a program that actually speaks to this. "The Allstar Shopify Blueprint" or "E-Commerce Kings" Whatever it is.. just brand it in some way and figure out what the positioning is.

    From there, you really need to step up your sales skills. If you think that it's going to be about reaching out to a few people on LinkedIn once and seeing if they reply.. you're wildly mistaken. You need to reach out to 50-100 people per day and follow up at least 6-8 times. THAT is SALES. Buck up and get to work. It's not child's play.

    Building a business is hard. There are 9 components to a business model that you're making assumptions about from day 1. You need to be calculated and there are dozens of KPIs you need to rigorously optimize until you hit decent retention and Product/Market fit or you'll run out of cash.

    Focus on simple strategies throughout your day and complete the tasks. Hit your numbers, work on your offers, build your campaigns, offers, etc. and optimize your systems until you can efficiently bring on more clients without a lot of extra work.

    Getting clients is also about you and your brand. Are you credible? Can you get results? If not.. work your ass off until you can get results and show up earlier than any competitor to deliver. Lastly, just be so unique that no one can clone you and stand out like a golden ticket your customer can't live without.

    Bring value first, close the deal, and grow. It's a game. Play it like a sport.
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  • Profile picture of the author maxsi
    Get potential contacts & sales by using these:

    1) marketplaces related to your niche ( help & post)
    2) mailing lists ( safelists)
    3) socialmedia

    BY THE WAY, you can do your homeworks in 40 minutes a day.
    no budget, no money, and no paid campaigns.
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  • Profile picture of the author cearionmarie
    Have you tried looking into sites like upwork? It will sometime take time but you'll eventually find one. In the mean time, you can also increase your online presence through social media platforms. That way you get to reach a larger audience.
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  • Profile picture of the author jjrushlow
    There are lots of great ways to get new clients. My personal favorite way of getting clients is to start a blog. Blogging much more affective that people give it credit for.

    The reason why I say blogging is so good is because of the fact that there is no limit to what you can do with it. The way I like to use my blog is to have affiliate links for what I don't sell, then push my audience to my services.

    What that allows me to do is have a blog that pays me to get more leads. You can also use the income from the affiliate products to invest into ads to push people to your blog.

    In addition, blogs market themselves once they gain traction. Blogs that have already accumulated a good size audience will start to rank in google and get quoted by other bloggers.

    Blogs can also be use as networking tool. If you have a blog that gets anything more that 1,000 readers a month, you will be able to network with some of the top people in your industry. That will help your blog grow, and it will help you grow trust in your space.

    I will not get into the specifics of exactly how to start a blog, but if you would like to learn how, you can visit my guides.
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  • Looks like your prospects, as it were, aren't of the online-savvy kind, therefore, you'll likely find them offline. When I started my business in a particular niche, I went offline from the get-go with a classified ad in a local magazine. I've advertised there for eight years straight and would you believe, that's how I built a huge brand and consistent traffic to my blog.SO: print calling cards, run ads in magazines and newspapers in your area and in other cities as well. I'm sure you'll turn your business around.
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  • Profile picture of the author zinakalna
    Are you on Youtube ?
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  • From my personal experience I have generated plenty of Leads through Social Media Channels, such as Facebook & Twitter. These are the easiest ways to generate Leads without huge investments to advertisement. I can underlain that you can generate leads also through Instagram; Google Adwords need some additional expenses. Also you can use promotion through blogging, gatthering emails and contacting them, proposing further cooperation. These are the most effective ways from my experinece.
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  • Profile picture of the author boblev
    Hi

    "So everything started off pretty well for me, I'm a digital marketing freelancer who specializes in Shopify store builds and email marketing."

    Your clients think that you built it so they will come. You should follow up with these contacts, drop by and ask them how things are going...

    because what they will quickly find out is that having a shopify storefront means nothing unless it drives sales.Having an email system means nothing if nobody is opening their emails and taking action on their promotions.Having a facebook business page means nothing if it isn't updated frequently and has 0 engagement.

    The back-end products are obvious when you see it from this perspective.

    Shopify stores need sustained promotion.
    Email promotions need engaging and entertaining content
    Facebook pages need frequent updates and strategies that engage.

    BTW- content and promotion are things that can be outsourced.

    You need to show your prospects that your worth it, and that if they invest in your services they will get a return on that investment.Bob
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