Do You Take Free Stuff Seriously?

39 replies
I'm talking about the free ebooks, videos etc you get after you opt-in. Does the "FREE" bit really convince you to opt-in, or do you opt-in because of other reasons?

EDIT: If you do opt-in for the freebie, do you take it seriously?

Thanks,
Adam
#free #stuff
  • Profile picture of the author Hyaku_Man
    I personally think "exclusive" is more powerful.

    Free=crap quality. Exclusive=wow, I'm getting in on some great secret stuff!
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    • Profile picture of the author googlerankingexpert
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      Originally Posted by Hyaku_Man View Post

      I personally think "exclusive" is more powerful.

      Free=crap quality. Exclusive=wow, I'm getting in on some great secret stuff!
      I've gotta agree here for the most part. However, Frank Kern's an exception when he gives you free stuff. He gives awesome free content
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  • Profile picture of the author Elliott Bean
    I think if you know the marketer and have liked what they have put out previously then you'll appreciate the free stuff they give you. If you don't know the marketer but the title of the video/ebook sounds interesting then maybe you'll be interested, otherwise you'll assume it's junk.

    Thats just how I respond anyway, so I guess others might feel differently.
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  • Profile picture of the author Alexa Smith
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    • Profile picture of the author Adam Carn
      Originally Posted by Alexa Smith View Post

      It does. I opt in for free e-books, if I think I want them. I've had some good things that way, too.
      True, I recently grabbed a great copywriting ebook for free (which I wouldn't have minded paying for). but quality free stuff is quite rare.

      Adam
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  • Profile picture of the author gravtex
    I'm usually willing to opt-in for something free if I'm interested in the topic, but I tend to value the information I learn for free pretty low... like most people I think it's worth more if I have to pay for it.

    Gary
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    • Profile picture of the author Jill Carpenter
      Yes. Why wouldn't I? If it looks like something I want or it will solve a current problem there is no reason not to.

      And I get good ideas on what I should offer up for free.
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  • Profile picture of the author Aaron Moser
    Yeah, I take free stuff seriously. Just depends how good the content is.
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  • Profile picture of the author Adam Carn
    Hmm, being an internet marketer myself, I rarely ever opt-in because of a free gift. I know most free gifts would just try and convince me to buy the REAL product. If I do opt-in it's because I like the marketer's style, their products or their techniques. However, when I was a newbie I did sign-up because of the free stuff but not anymore. UNLESS the free offer really is exceptional.

    Adam
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    • Profile picture of the author senatl
      Originally Posted by Adam Carn View Post

      Hmm, being an internet marketer myself, I rarely ever opt-in because of a free gift. I know most free gifts would just try and convince me to buy the REAL product. If I do opt-in it's because I like the marketer's style, their products or their techniques. However, when I was a newbie I did sign-up because of the free stuff but not anymore. UNLESS the free offer really is exceptional.

      Adam
      I'm like you Adam. I rarely opt-in for a free gift. I think we're oddballs in this. A good example of free and no opt-in is Copyblogger.com and his Authority Rules ebook. It was good quality stuff and he gave it away for free.
      I'm itching to email him and asked if it helped his consulting business.
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      • Profile picture of the author Adam Carn
        Originally Posted by senatl View Post

        I'm like you Adam. I rarely opt-in for a free gift. I think we're oddballs in this. A good example of free and no opt-in is Copyblogger.com and his Authority Rules ebook. It was good quality stuff and he gave it away for free.
        I'm itching to email him and asked if it helped his consulting business.
        Yeah Copyblogger has some great free stuff. But the best free stuff I've found WITHOUT having to opt-in and one which I learnt tons from is the Warrior Forum. I'm not just saying that to please the owner, it's absolutely true.

        Thanks,
        Adam
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  • Profile picture of the author nicholasb
    of course, when I first started, I literally had no money to invest in my online business.

    I didnt even have a debit card let alone a credit card.

    So if it wasn't for free reports I would of never been able to get started making money online.
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  • Profile picture of the author Marcel Hartmann
    A lot of free stuff is good, as many people like to offer their best content in free, opt-in-required reports. The law of reciprocity sets in and I usually buy whatever they've got if I think it'll help me.
    If the free content isn't good, I don't even consider the paid-for products and unsubscribe from the list.
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    • Profile picture of the author halfpoint
      A lot of free stuff is good, however, I'm guilty of not ever reading a lot of it.

      The best way to combat this, in my opinion, is to print out copies of the reports and keep them on your desk.

      It's the only way I ever end up reading anything free.
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  • Profile picture of the author cage73
    I do. If it's on a topic that I'm interested in I'll opt-in.
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  • Profile picture of the author CashBomb
    You have to have the right mindset I think... Free isn't begging PLEASE NOTICE ME...when done right it is a risk reversal.

    The reader knows that nothing is free and you are going to pitch them sooner or later. If your free content delivers high value, they will listen with attention to your offer. You are auditioning your content when it's out there past the free line.

    I find that there is a ton of resistance now in my niche to opting in. I get 25-30% opt in rates because by the time the client opts in they have already been exposed to blog posts and other free content, so the sales/commitment ladder goes...

    Read free content
    Buy more content with your opt in
    Buy more content with cash (knowing the value of the brand from whom you are buying)
    buy continuity programs so that you stay in contact with the infostream of consistent value from the brand.
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  • Profile picture of the author sbucciarel
    Banned
    I haven't received very much free stuff that is worth the space on my hard drive. If it interests me, I may opt in but I will normally opt right back out afterwards. I am on just a very few select lists and like it that way.
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  • Profile picture of the author Debbie_L
    It's not the 'free' that gets me 'cause I'm certainly willing to pay for stuff. It's the content. And I like building trust with my list, and offering good 'free' content does that. Plus it's a great way to build your list.

    -Debbie
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    • Profile picture of the author Adam Carn
      Originally Posted by sbucciarel View Post

      I haven't received very much free stuff that is worth the space on my hard drive.
      I agree with that, it's mostly promotional material. Us marketers are familiar with these techniques.

      Originally Posted by Debbie_L View Post

      It's not the 'free' that gets me 'cause I'm certainly willing to pay for stuff. It's the content. And I like building trust with my list, and offering good 'free' content does that. Plus it's a great way to build your list.

      -Debbie
      I give away free stuff all the time, sometimes it's promotional, sometimes it's not but I was just curious if people actually take free stuff seriously these day. There's two types of free material.

      1) Pure content (very rare)
      2) Content with promotional material (very common).

      With the latter being the most common, do you non-newbie marketers still opt-in because of a free offer? Or do you just pass and buy the actual product/service straight?

      Adam
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  • Profile picture of the author M Thompson
    I try to make sure that I give away at least one bit of important information each month, as it balances the karma

    If people decide not to take it seriously then thats their problem as whatever I write in a report has been tested for months and it only get publicized if it works
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  • Profile picture of the author DAS_Matt
    There's free stuff that's better than exclusive and vice versa. What an offer says it can do and how it says it is the most important.
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    • Profile picture of the author James Clark
      I would not make the mistake of thinking that just because something is free it has no value. Put another way, I have absorb a lot a free stuff in my time that have been very helpful to me. The trick is the recognize the value.

      Jimmy
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      • Profile picture of the author Robyn8243
        As marketers we are all probably totally jaded when it comes to free stuff.

        When I get something free, I am usually expecting some sort of upsell.

        Some free stuff is total crap...but frankly so is a lot of the medium and high ticket products.

        There is a lot of quality free stuff out there as well.

        One thing we all need to remember though is that while we may be immune to freebies, new marketers and people outside of the IM niche are not immune and will appreciate quality free stuff that we provide them.
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        • Profile picture of the author mimbiz
          Free stuff is kind of like going to a garage sale. One persons discards might be another persons treasure.
          I give away good free stuff and I occasionally opt in for free stuff I have an interest in.
          Of course some free stuff is over hyped and useless. Some stuff I pay for is also over hyped and useless.
          I find that a high percentage of information that is sold is available somewhere else for free.
          I also get good use from some software's I got for free that work as good or better than versions I paid for, or trialed and couldn't see the value.
          John
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          Keep doing the right things right and you can't go wrong. John Evans
          I think the right thing to do is give. I give away free software downloads and "get your mind right" self improvement resources.

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          • Profile picture of the author Francois du_Toit
            I have downloaded some really good and useful free stuff in my time...

            However, the majority of freebies that I come across are a waste of time.
            I'll normally have a quick look at it and delete it immediately if I can't find
            any real and obvious value in it.

            All the best,

            Francois
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  • Profile picture of the author opportunites
    Tere is a big problem:
    People like suffs for Free (i didin't say free suff)

    Because people what to have something for free, but when you offer a free thing people generally devaluate it... they perceive it as crap. It is why some intelligent internet marketer add the value (a $ XXX value) or just say : "people are paying $xxx for it but yours is free"
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  • Profile picture of the author Nelson Guedes
    Here's my take on it - it depends on value!

    There are two factors at play here:
    1) Price: which is free
    2) Value: which is....?

    So whichever decision you make will depend on the VALUE, because the price is free. Actually, we always make our decisions on value more then on the price. This is how it is possible to sell a high-price item.

    Here are some criteria for determining the value of an offer:
    1) Is it exclusive? If you write your own e-book or create your own product, then it is exclusive, which means you cannot get it anywhere else. Good old supply and demand works here! Something that you can only get in one place is much more valuable then something you can get everywhere!
    2) Is it current? If an idea, strategy or software is not current, then the value of that is much lower then something new and exclusive
    3) Medium... something in video is generally more valuable then something written...

    There are many more criteria I won't get into here. I will be including a bonus in my upcoming product launch with more information on this... I think this would be beneficial to my customers...

    Also keep in mind that viral e-books with PLR can be VERY valuable and a lot of the current launches are giving away A TON of free information usually in the form of videos!!
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  • Profile picture of the author Andrea Brown
    I usually don't take free stuff seriously because I feel like it's just a "teaser" for the paid product. The author is just going to lead me into some wonderful idea or answer and then stop before I get the full idea.
    ...so then I just don't read free ebooks to begin with.
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    • Profile picture of the author Mmfh
      Do any of you guys take free stuff with the sole intention of trying to find decent stuff to sent out to your list?

      Maybe play around with it a little if its a report or pdf and then send it to your list as your own??

      Trying to give good stuff to your list can be tough so I've been wondering if this is morally acceptable or not.

      Mm
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    • Profile picture of the author Adam Carn
      Originally Posted by Andrea Brown View Post

      I usually don't take free stuff seriously because I feel like it's just a "teaser" for the paid product. The author is just going to lead me into some wonderful idea or answer and then stop before I get the full idea.
      ...so then I just don't read free ebooks to begin with.
      Exactly like myself. But again, it's because we're marketers already, we know what to expect. Newbies on the other hand don't know a lot of the freebies are just teasers so they're happy to opt-in for them.

      By the way, there's nothing wrong with teasers.

      Adam
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  • Profile picture of the author opportunites
    Offering something (ebook, audio, content) for free it part of the whole process of internet marketing industry (as you call it : teaser)

    Remember, you need to attract people to what you are offering and show them that you cna lead them to the solutions. When they suscribe to you list and see you are providing value to them for sure when you while recommend them something they will buy it!

    I learn a lot from free ebooks and audios and most of the time I'm offering paid product for free to my subscribers, they appreciate it because their new the value and rush to optin because they perceive the value...

    But if it just FREE stuff even if it is good content they will have a bad percetion of it... and maybe will not even pay attention to it!
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  • Profile picture of the author jrmnlitt
    Free is a big deal if you can contact it with the wants of the person on the other end. If you are providing them with info to solve their problem they will be more open to buy what ever you are selling that is related to their problem.
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  • Profile picture of the author Randy J
    If the freebie is something I'm into I'll opt-in...

    If after I'm happy with the freebie I'll opt-out...

    Simple as that...
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  • Profile picture of the author Sancho Sanches
    Only if I suspect it has any value to me but I don't usually have high expectations for free stuff.

    It also depends on who is giving it away.

    I won't opt out after I get what was promised. I'll wait for a couple of emails and see what they're about. Then I might opt out.

    Sometimes I'll stay just to watch how they followup. Maybe I can learn something.
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  • Profile picture of the author AllyW
    I love freebies for a lot of reasons. If the freebie is garbage, that tells you a whole lot about the marketer who gave it to you -- that person gives away junk and will happily sell you junk. Unsubscribe. If the freebie is good you've learned something, maybe a lot, and it's worth your time to stay subscribed and see what this person has to say, see if they know what they're talking about. I learned a long time ago to be very careful when deciding who to listen to in the IM market. Have you ever noticed that some marketers (no names here) write the same book over and over again, new title, new cover, almost exactly the same information?
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  • Profile picture of the author maggie2
    Over time I have had some great pieces of information from free stuff. I always opt in and check things out. Then if I like it I'll keep it. If not, I just delete it.

    I've found that even with stuff I pay for I often only find one or two things in the book/report, etc. that is worth learning. However, I figure that one or two things are worth the price so long as it's not too expensive. And free has no cost, so one or two good ideas are really a bonus.
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    Marg

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