Physical products easy to sell than digital info products?

18 replies
Physical products are easy to sell than digital info products because a lot of info are free and easily available over the Internet?
#digital #easy #info #physical #products #sell
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  • Profile picture of the author SiteNameSales
    No doubt you can scour the internet for free ebooks, courses, video tutorials, etc. That's if you know what you're looking for and the instructions are legal and useful and you have a lot of time on your hands to do this.
    Many of these freebies are lead magnets and usually encourage you into becoming a paying customer eventually if you are serious about learning the subject in depth.
    It would be overly simplistic to suggest 'you get what you pay for' in this area but, nevertheless, cliches become cliches because they are often true.
    Digital marketing is a growing sector of the economy because many are willing to invest in quality and convenience. Your task, should you choose to accept it, is to find them.
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  • Profile picture of the author GordonJ
    Originally Posted by InternetMarketingMadeEZ View Post

    Physical products are easy to sell than digital info products because a lot of info are free and easily available over the Internet?

    Can't sit on a pdf file, can't sleep on an eBook, and can't eat a Kindle publication.

    Normally, this would get ignored by all but those with a signature link to show off. But it might be a good opportunity to educate. Maybe not.

    I think you have the same disease that so many would be marketers, especially Internet Marketers have, and that is the disease of

    selling. E-Z to SELL.

    The reason Jeff and Amazon rule is because he (they) have made it easy to BUY.

    Anything. You can buy anything (almost) anytime, and have it sent anywhere (almost), which is APPARENTLY what people really want.

    I'm guessing you want to get into this whole bonanza of IM, and you are looking for something easy to sell, correct me if I'm wrong.

    People buy THINGS, they buy information. They buy books, tablets filled with information.

    The tested and proven way to get off to a fast start in marketing something is to find a group of buyers and either find or create something they would be interested in buying.

    Some items are evergreen, which means they always sell, like beds. People need beds, beds wear out, they buy more.

    An ideal business is a CONSUMABLE business. People like Ketchup, Heinz sells it, as do others but Heinz is the dominant player in the market. People eat it, buy more of it.

    Also soap. Proctor and Gamble is one of the largest companies in the world because it sells consumables.

    So, instead of thinking about what is easier to sell, think about what people are already buying, and then look for either alternative sources, cheaper things (Hunt's Catsup), or more niched or detailed information.

    Rather than trying to SELL. Find something people are already BUYING, and get in that line, it will make things faster and EASIER for you.

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  • Profile picture of the author dayus444
    You can get lots of information for free online but how do you know the exact order the info should follow? You will always need a step by step guide, which most info doesn't give you.
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  • Profile picture of the author Mark-Dickenson
    It has been said that the information business has turned more average Joe's and Jane's into millionaires than any other business model.

    People bought information to solve problems long before the internet was even a pipe dream...and will do so long after.

    As long as people have problems to solve, people will pay to have the information all in one place.

    Yes, people can spend a lot of time searching the interwebs for the solutions to their problems...but there will always be plenty of people who will pay to have someone do their research for them and compile it into an easy to digest format.

    In regards to selling physical products, I know people who do it full time for a living(selling supplements on Amazon).

    They do well...but it is by no means easy. They basically work just as much, if not more than they do at their former jobs.

    I prefer to sell information.

    Just my 2 cents.

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  • Profile picture of the author jbsmith
    More than ever people search for faster ways to solve problems, quicker and easier ways to achieve reach their desired outcomes...that comes in the form of digital products such as ebooks, courses and membership programs...they are easy to produce, very inexpensive to distribute and extremely high margin...just as easy to sell as a physical product.

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  • Profile picture of the author Rory Singh
    Digital or Physical does not matter. The real problem is most people aren't good at selling either.
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    • Profile picture of the author GordonJ
      Originally Posted by Rory Singh View Post

      Digital or Physical does not matter. The real problem is most people aren't good at selling either.
      The REAL PROBLEM is...

      most people choose a product which NEEDS SELLING.

      Little Debbie has NEVER sold me a delicious little snack cake, NEVER.

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      • Profile picture of the author jordanstankov11
        To me, it's not either or.
        It's both.
        Great marketing puts fat cash in slim pockets
        in the first place.
        Then, the great quality of a product or service is what
        gets those clients coming for more, and paying more.
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  • Profile picture of the author IGotMine
    The E-Z is in the delivery.

    Digital files don't need to be in stock and can be delivered instantly.
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  • Profile picture of the author Randall Magwood
    No physical products are no different. All that ever matters is the marketing. You cant delude yourself into thinking that selling physical products will compensate for sub-par marketing. Info-products beat "physical" products in every way in terms of fulfillment.
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  • Profile picture of the author ryanbiddulph
    All depends on your energy aka clarity around selling either or.
    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Not necessarily. It depends on the product and it depends on how you market it.

    Crap is crap. Being a physical product doesn't make it any more useful.

    And if you have a great product but you're selling it to the wrong people, it's be difficult to make a sale.
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  • Profile picture of the author Divya Sethi
    It depends on your selling capability, both goes on hands on hand, you just need to have good skills to sell. There are people of all needs, some prefer physical , some digital, you just need to filter your customer base.
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  • Profile picture of the author Davey Hogins
    Yes and no. It depends on the previous experience that customers had with online shopping. I personally, prefer looking at things and trying them out than buying them online.
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  • Profile picture of the author 100jancic
    One thing that is working in favour of digital products is that we are living in a information overcrowded world, and it's getting worse by each day... First there was mail and telegraphs, then telephones, after that TV, and finally Mobile Phones and Internet! Who knows what it is expecting us in the future... But one thing is certain,the need for getting the right information in the quickest time possible, will surely grow.

    In the study conducted by researchers at the University of California-San Diego, under Roger Bon, according to the British "Times of London" and "Telegraph", believes that people are every day inundated with the equivalent amount of 34 Gb (gigabytes) of information, a sufficient quantity to overload a laptop within a week.
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  • Profile picture of the author Davey Hogins
    I absolutely agree with you. Today's generation is used to getting info faster and has no patience, so applying this will be beneficial for sure.
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  • Profile picture of the author Ian5
    It all depends on your customers and what type of your product. Everything that connected with technologies you can sell either on the Internet or in real life.
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