How to Have a Successful Launch- Sleeves Rolled Up, Knuckles Cracked.

Warriors...

Hear thee hear thee.

Haven't been active as of late.

Been taking care of the shiny object syndrome via implementation.

Hopefully this thread will provide some value to other beginners. IM can be a confusing dimension.

Being one myself, I thought I'd 'document' the start of my launch, or at least have a checklist ready to go for others to learn from, all the while receiving some actionable advice.

With the help and guidance of some of the successful, knowledgable vets here on WF (you know who you are), we can bring value to others in need, too.

I'll start with providing some general context with my positioning in IM and in my niche.

I've been 'studying' for the past 2 years, slowly making sense of this all.

Having 10 years+ in my profession/hobby/niche, I thought i'd monetize it by helping others with similar goals.

I too was a beginner in my field- I understand the roadblocks. The journey was arduous. Nevertheless, I rose to 'top in the world' in my niche in 2017 held by the biggest organization in my profession. This may come off as 'self-helpy', but i'd love for others to realize their aspirations in the niche i'm in.

I've synthesized a solution for the roadblocks. Ready to give value...mind you this niche is pretty saturated...but...BUT, the niche happens to be populated with 'faceless entities'.

Instead, my approach is of being heavily branded by humanization (myself, this is where relationship building and trust come in).

The checklist:

-Lead magnet: Done
-Backend product: Done
-High-ticket product: Done
-Website: Done
-Landing Page for opt-in: Done
-Blog- Done
-Autoresponder and email sequence: Done (this is where the magic happens)

Foundation/framework is there, now it just needs the walls and paint.

This is where it may get tricky for some. For my particular niche, I've chosen these sources for traffic. This is where i'm a bit stuck, so i'll work on mastering a select few.

Traffic sources (I plan on having most traffic directed to the squeeze page for the lead magnet via Display Network, and other traffic to my blog):

1. Blog: I've compiled a list of over 300+ emails of webasters in my niche I can reach out to. I can either A) build relationships and develop some backlinks B) Guespost [same as B pretty much] C) Offer something of value, like an infographic or article. Goal here is to build a relationship, I've luckily got in touch with some of the big-shots, so i'll be working with them shortly. At this point, its about creating KILLER content that provides VALUE. I've used apps that gathered top-ranking and top-shared blogs within my niche. More than 100+ links of relatable content. Guest posts and link building opportunity here by contacting the webmaster for those links or build a better article via the 'skyscraper' technique.

2. Youtube: Haven't posted anything up yet. 2 videos are ready to go in 1080p-4k with my lead magnet opt-in at the end. For now, I'll get traffic from the 19k+ following from my IG. That might boost views and shares.
-Anyone know how to get videos to go viral on YT?

3. Google Display Campaigns: I've got zero experience in this field, but I know where my audience hangs out. I'd likely set 3-4 campaigns on different websites where I know they'll be. They're looking for a solution, i've got their solution and I know where they gather. Probably won't delve into facebook ads YET, as this is quite a beast to take on.

Im not outsourcing anything right now, btw.

Thats pretty much it for traffic for now. It's nothing crazy.

I plan on generating some organic growth via guest posts/link building while the google display campaigns are running.

4. Monetization: This is where I plan on putting one of my back-end e-products on ClickBank. This will also be a first, not sure what to expect or what to look out for in the ClickBank world. This is where I need some experienced words of wisdom.

I'll likely build a month-to-month re-bill section for exclusive members on my site for all the how-to's, tips, tricks etc, from start to finish.


Also, I know this has probably been mentioned countless times...but, where can one find some JV's? I'll be looking to gather about 10 JV's with 50 or maybe even 60% commission payout.




What say you?

Please let me know if i'm missing something here. Hopefully this can help others, too. But, just remember, each person will have a different path. What will work for me may not work for you. So many variables..but I thought i'd lay a 'universal' checklist down.

Thanks for reading.

:]