3 Step Process To Picking A Niche

29 replies
Warning: Passion is only 1/3 of the equation. Do not JUST follow your passion.

This post is long, but if you follow the steps it will be impossible to not have a niche selected.

Part 1 / 3 : Passion

Action Step 1

Write at least 10 areas you are passionate about. Here are some useful questions to help you through this process

What experiences have you had that you attach a lot of meaning to?
What area do you think you'd be happy spending years building a business, creating content etc?
What kind of things did you enjoy doing as a kid?
What kinds of things do you like learning about?
If you wanted to become the best in the world at something, what would you pick?
What types of things do friends, colleagues, or family usually seek your input for?
What is a problem that you'd love to fix?
If you didn't have to worry about money, what would you be doing?

Hopefully, there are enough questions here to get your mind started.

Action Step 2: Past Jobs

Write down every single job you've had in life - from the paperround to your current job.

Next to each job, rate the job from a 1-10.

Now write your favourite and worst part about each job.

This will start you thinking about the themes of work that you enjoy

Action Item 3: Problems

Write out at least 10 problems that have been the most painful in your life.

Some examples may be: creating a steady income, anxiety, losing weight etc.

Draw a star next to the problems if: you later solved it, you are inspired to help other people with, you'd be interested in documenting your journey in overcoming it.

Action Item 4: Identify Themes

Now go over the first three action items and look for similarities or "themes".

Maybe you attached a lot of meaning to your parents being in debt when you grew up, and it's something you would enjoy helping people with.
Maybe you were a bartender and you took pleasure in making people feel comfortanble and you've always been interested in hotel management.

Do your best to come up with 3-5 themes, even if they are super faint and kind of abstract.

Great, you've now got a list of 3-5 'passions'. This is where most people stop their research. But I promise you, this will lead to failure. Passion is just 1/3 of the equation and if you don't consuder all 3 Ps, you will fail. Period.

Niche Selection Step 2: People

It doesn't matter if you think that your business idea is the best, it's the people in the market that will control your success or failure.

Luckily, thanks to the internet, it's not easier than ever to see if people are interested in the kind of business you are thinking about.

Niche Research Area 1: Amazon Kindle

If people are spending money on buying books in an area, this tells you two things: there are people interested in this topic, and people are interested in paying (some) money to learn more about this topic.

First, go to the non fiction Amazon Kindle Bestseller list.

Then look at the categories on the left side to match up with the niches you got in step one.

Now, don't stop there - go as deep into the tree of niches as you can. When you're starting out, you want to go into a sub niche (even a sub sub sub sub niche). The smaller the niche, the easier it will be for you to break into it. Instead of talking about "business and money", go down into "investments" and even just "bonds".

Once you get as deep as you can go into the niches you're interested in, scroll through the bestselling books and see what kind of topics they're on.

Do you think you'd be able to create similar content or products as the books that people are interested in?

Niche Research Area 2: Clickbank

Clickbank is an affiliate marketplace. If you can find an informational product that's selling well and is close to the niche you are researching then this is a very good sign as it shows people are very interested in this topic.

So, head on over to Clickbank. Then scroll through the categories on the left hand side. Make sure that, again, you don't go into the broad niches - instead, go into the subniches. Once you have found the niche that most closely resembles your niche, click into it and then "sort by popularity".

If you can imagine selling a similar product, this is a very good sign.

Niche Research Area 3: Google Ads

Go to Google and type in a few searchers that you think the audience of that niche would search. For example, in the "male weight loss using calisthenics" niche, they may search "how to lose stubborn belly fat".

If advertisers are buying ads in a niche, there's money to be made.


If, at the top of this Google search, there are adverts then you must view this as a good sign. Often times when I walk a client through this process they say "oh no, there are competiters" but this is a flawed way of thinking. Instead view it as: "oh yes, other people are making money that means I can too!".

Niche Selection Step 3: Profit

Great news, we've pretty much already covered this P in the "people section". When you enter a new niche, you'll either be creating products, or selling othre people's products.

By going through Amazon and Clickbank, we've now identified that there are both physical **and** information products that can be sold. But it's even better than that - you can become an affiliate to both Amazon and Clickbank, so you don't even need to create a product to get started!

Fin

The point of this post was to encourage you to stop "mentally mastur*****" and pick a niche and get to work!

I see so many students waste weeks, even months trying to pick a niche and that doesn't need to be done!

We covered the 3 Ps needed to pick a niche: passion, people and profit.

I have one final P for you: Pick the niche today and get started.

Start producing content, start building yout business, start making money, start impacting people's lives, just start.

Even if you pick the wrong niche that's okay. Most of the skills you learn in a niche can be carried over to all the other niches.
#niche #picking #process #step
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  • Profile picture of the author GordonJ
    Originally Posted by Andrew Kirby View Post

    Warning: Passion is only 1/3 of the equation. Do not JUST follow your passion.

    This post is long, but if you follow the steps it will be impossible to not have a niche selected.

    Part 1 / 3 : Passion

    Action Step 1

    Write at least 10 areas you are passionate about. Here are some useful questions to help you through this process

    What experiences have you had that you attach a lot of meaning to?
    What area do you think you'd be happy spending years building a business, creating content etc?
    What kind of things did you enjoy doing as a kid?
    What kinds of things do you like learning about?
    If you wanted to become the best in the world at something, what would you pick?
    What types of things do friends, colleagues, or family usually seek your input for?
    What is a problem that you'd love to fix?
    If you didn't have to worry about money, what would you be doing?

    Hopefully, there are enough questions here to get your mind started.

    Action Step 2: Past Jobs

    Write down every single job you've had in life - from the paperround to your current job.

    Next to each job, rate the job from a 1-10.

    Now write your favourite and worst part about each job.

    This will start you thinking about the themes of work that you enjoy

    Action Item 3: Problems

    Write out at least 10 problems that have been the most painful in your life.

    Some examples may be: creating a steady income, anxiety, losing weight etc.

    Draw a star next to the problems if: you later solved it, you are inspired to help other people with, you'd be interested in documenting your journey in overcoming it.

    Action Item 4: Identify Themes

    Now go over the first three action items and look for similarities or "themes".

    Maybe you attached a lot of meaning to your parents being in debt when you grew up, and it's something you would enjoy helping people with.
    Maybe you were a bartender and you took pleasure in making people feel comfortanble and you've always been interested in hotel management.

    Do your best to come up with 3-5 themes, even if they are super faint and kind of abstract.

    Great, you've now got a list of 3-5 'passions'. This is where most people stop their research. But I promise you, this will lead to failure. Passion is just 1/3 of the equation and if you don't consuder all 3 Ps, you will fail. Period.

    Niche Selection Step 2: People

    It doesn't matter if you think that your business idea is the best, it's the people in the market that will control your success or failure.

    Luckily, thanks to the internet, it's not easier than ever to see if people are interested in the kind of business you are thinking about.

    Niche Research Area 1: Amazon Kindle

    If people are spending money on buying books in an area, this tells you two things: there are people interested in this topic, and people are interested in paying (some) money to learn more about this topic.

    First, go to the non fiction Amazon Kindle Bestseller list.

    Then look at the categories on the left side to match up with the niches you got in step one.

    Now, don't stop there - go as deep into the tree of niches as you can. When you're starting out, you want to go into a sub niche (even a sub sub sub sub niche). The smaller the niche, the easier it will be for you to break into it. Instead of talking about "business and money", go down into "investments" and even just "bonds".

    Once you get as deep as you can go into the niches you're interested in, scroll through the bestselling books and see what kind of topics they're on.

    Do you think you'd be able to create similar content or products as the books that people are interested in?

    Niche Research Area 2: Clickbank

    Clickbank is an affiliate marketplace. If you can find an informational product that's selling well and is close to the niche you are researching then this is a very good sign as it shows people are very interested in this topic.

    So, head on over to Clickbank. Then scroll through the categories on the left hand side. Make sure that, again, you don't go into the broad niches - instead, go into the subniches. Once you have found the niche that most closely resembles your niche, click into it and then "sort by popularity".

    If you can imagine selling a similar product, this is a very good sign.

    Niche Research Area 3: Google Ads

    Go to Google and type in a few searchers that you think the audience of that niche would search. For example, in the "male weight loss using calisthenics" niche, they may search "how to lose stubborn belly fat".

    If advertisers are buying ads in a niche, there's money to be made.


    If, at the top of this Google search, there are adverts then you must view this as a good sign. Often times when I walk a client through this process they say "oh no, there are competiters" but this is a flawed way of thinking. Instead view it as: "oh yes, other people are making money that means I can too!".

    Niche Selection Step 3: Profit

    Great news, we've pretty much already covered this P in the "people section". When you enter a new niche, you'll either be creating products, or selling othre people's products.

    By going through Amazon and Clickbank, we've now identified that there are both physical **and** information products that can be sold. But it's even better than that - you can become an affiliate to both Amazon and Clickbank, so you don't even need to create a product to get started!

    Fin

    The point of this post was to encourage you to stop "mentally mastur*****" and pick a niche and get to work!

    I see so many students waste weeks, even months trying to pick a niche and that doesn't need to be done!

    We covered the 3 Ps needed to pick a niche: passion, people and profit.

    I have one final P for you: Pick the niche today and get started.

    Start producing content, start building yout business, start making money, start impacting people's lives, just start.

    Even if you pick the wrong niche that's okay. Most of the skills you learn in a niche can be carried over to all the other niches.
    Much better than previous attempts. This post contains actionable and useful information, enough so, it made me click on your link, AND watch the video.

    So thanks for making the effort to give the forum value, it is appreciated.

    GordonJ

    PS. I did, however, put off buying your offer, maybe in the future?
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    • Profile picture of the author Andrew Kirby
      I'm glad you enjoyed the post - it's useful for me to map out my thoughts so next time a client has a similar problem I can explain logically.

      Hahaha I really hope that that's a joke if not - youre procrastinating fixing procrastination!
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      Procrastination is Stopping You From Making Money. Beat The Habit Today!
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  • Profile picture of the author Jonathan 2.0
    Some great advice there: Thanks Andrew ... Being passionate is definitely important however that passion has to be profitable.
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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    • Profile picture of the author Andrew Kirby
      Got it in one.
      Signature
      Procrastination is Stopping You From Making Money. Beat The Habit Today!
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      • Profile picture of the author Jonathan 2.0
        Originally Posted by Andrew Kirby View Post

        Got it in one.
        It's simple advice for People to read (to be "passionate" etc.) however they have to really understand it and I think your post has helped with that.
        : )
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        "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author JohnVianny
    I'm not a fan of Make Money with Your Passion, cause most of the time, your passion has no market.

    Personally i prefer: Make Money delivering Solution to a Specific Problems.

    The fact is that an Entrepeneur is a person who has the passion to solve the problems: he then realize that he could monetize it, so he get serial and start multiple businesses.

    Personally i believe that the Macro Niches are:

    Health
    Wealth
    Personal Development
    MMO

    then of course you need to go in sub-niches and use google keyword planner, fb insights, etc...
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by JohnVianny View Post

      I'm not a fan of Make Money with Your Passion, cause most of the time, your passion has no market.
      That's a misconception that many People have.

      It doesn't mean a "passion" like collecting stamps or going fishing ... It means a venture as it applies to "Internet Marketing" ... Which could be anything from curing acne to losing weight to __________ Whatever.

      Even then it doesn't have to be anything specific -- just something that a Person is passionate about. For instance my primary passion is to empower and inspire as many People as humanly possible.

      Jonathan
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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    • Profile picture of the author OptedIn
      Originally Posted by JohnVianny View Post

      I'm not a fan of Make Money with Your Passion, cause most of the time, your passion has no market..
      And nothing kills passion quicker than turning something you love into a business. Many people don't know this because although they talk about their passion, they never do anything to discover how making a living off something you are passionate will eventually destroy the passion.

      Without that experience under their belt, they will always believe that old myth and try and convince others of it, too. So, sad.

      That's what's meant by, "Misery loves company."
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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      • Profile picture of the author Jonathan 2.0
        Originally Posted by OptedIn View Post

        And nothing kills passion quicker than turning something you love into a business.
        From what I know about you Optedin ... You must have been passionate about what your were doing for it to be successful. (That's kind of the whole point.)
        Signature
        "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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        • Profile picture of the author OptedIn
          Originally Posted by Jonathan 2.0 View Post

          From what I know about you Optedin ... You must have been passionate about what your were doing for it to be successful. (That's kind of the whole point.)
          Nothing could be further from the truth. I certainly enjoyed what I was doing but I worked as hard as I could to be successful enough to be able to afford pursuing my passion when I wasn't working.

          Pursuing my passion when not working allowed me to recharge my batteries, adjust my attitude and return to work, clearheaded, relaxed and feeling refreshed as I prepared to tackle another week of work.

          That's kind of the whole point.
          Signature

          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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          • Profile picture of the author Jonathan 2.0
            Originally Posted by OptedIn View Post

            Nothing could be further from the truth. I certainly enjoyed what I was doing but I worked as hard as I could to be successful enough to be able to afford pursuing my passion when I wasn't working.
            That's a shame: Many People combine the both. I appreciate your post though: Everyone is different.

            P.S.
            Many times "enjoying" what you're doing and being "passionate" are synonymous.
            Signature
            "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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            • Profile picture of the author OptedIn
              Originally Posted by Jonathan 2.0 View Post

              That's a shame:
              One of your more ridiculous comments.

              Many People combine the both.
              As long as they're happy, I couldn't care less. It doesn't affect my life.

              I appreciate your post though: Everyone is different.
              That's for damn sure. Your powers of observation leave me in awe.

              Many times "enjoying" what you're doing and being "passionate" are synonymous.
              Not, really. That's why they are two different words with two distinct meanings.

              Hey, but you keep trying to twist it any way you like. That's what you do, rather than just admit you were completely wrong. That doesn't affect my life, either. lol
              Signature

              "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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              • Profile picture of the author Jonathan 2.0
                Originally Posted by OptedIn View Post

                That's for damn sure. Your powers of observation leave me in awe.
                Wow: Thanks.
                (Hehe)
                Signature
                "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author writeaway
    Great post. I love the personal interests and past jobs part (passion + competence). If I may add, there's a shortcut to Niche Research Area 3: Google Ads

    Go to Google Keyword Planner Tool and enter your potential niches' keywords. The CPC pattern should give you a clear indication
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  • Profile picture of the author Supernova18
    Im going to try your steps. Thanks
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  • Profile picture of the author bapparabi
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  • Profile picture of the author ryanbiddulph
    Passion gives you the energy clearly see and follow the other steps. Fun-passion. Not fear aka wild excitement. One of detached, the other attached. Always an energy deal which took me a while to learn.
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author dljetarora
    Some of great information because i am always confused while picking the niche.
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  • Profile picture of the author Steve B
    Originally Posted by Andrew Kirby View Post

    This post is long, but if you follow the steps it will be impossible to not have a niche selected.



    Andrew,


    I'm not sure that you really understand the term "niche."


    A niche is not simply a topic or subject upon which a business is based.


    Certainly, every aspiring online business owner needs to identify his topic and your 3 "P's" are important, of course. But you have said nothing about the way an entrepreneur positions his business within the subject of his choice.


    The "niche" he is in is defined by how one decides to serve his marketplace. Two businesses could choose to be in the exact same market (the subject of their business) but their "niches," or the way they serve their prospects and customers, can be totally different.


    Originally, the term "niche" referred to an indentation in a wall which was used to showcase a statue or piece of artwork. Here's an example:







    Those who created "niches" were said to carve out their own space to highlight their artistic offerings.


    Most Internet newbies believe you "pick a niche" just like you would pick a sandwich off a restaurant lunch menu. But they don't really consider that they have the opportunity to "discover" or "create" or "customize" their own niche which can be very unique and different from every other business in their same marketplace.


    Just as important as the subject of your business (and maybe moreso) is how you position your business to serve your audience. If you don't do anything but identify a subject, you're going to have a business that will be no different than everyone elses in that same space.


    Creating your own niche, IMO, goes way beyond simply picking a subject for your business. It embodies thought, research, and identifying exactly how you are going to serve your clientele. Positioning your business so you can provide the most value and the best alternatives to the desires of your audience is critical to success when competition is present.


    Thanks for your thread.


    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author Janice Sperry
    Welcome to the forum.

    So your first two threads are essentially copy and pasted content from this article in Reddit.

    I hope that Reddit article is yours and that you are not just plagiarizing someone else's content.

    There are hundreds of articles here on niche selection. Just my opinion but "most" new members start out better contributing to threads rather than starting threads - unless they have something unique and original.
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    • Profile picture of the author dana67
      Originally Posted by Janice Sperry View Post

      Welcome to the forum.

      So your first two threads are essentially copy and pasted content from this article in Reddit.

      I hope that Reddit article is yours and that you are not just plagiarizing someone else's content.

      There are hundreds of articles here on niche selection. Just my opinion but "most" new members start out better contributing to threads rather than starting threads - unless they have something unique and original.
      Good catch. Even if the articles are his, there really isn't a benefit in posting duplicate content. With that said though, the article was a good read and thought provoking.
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  • Profile picture of the author stvbarb89
    Not sure if it is plagiarized or not, but the info is very useful I have not seen Niche selection broken down like this before, I appreciate it
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  • Profile picture of the author romon132
    Finding You're to picking Niche in 20mins or Less, with 3 Simple Steps!

    Step #1 - Finding Niche Market Keywords to Work With

    Step #2 - Checking Out the Competitiveness of Your Keywords

    Step #3 - Deciding on 'No', or 'GO!'
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  • Profile picture of the author Nabi Ullah Khattak
    Banned
    nice article i hope you will publish more articles just like that.
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  • Profile picture of the author jbsmith
    Been doing this for nearly 15-years and that formula has never and would never work for me (but that just shows we are all different - not saying it wouldn't work for others)

    In my case, I stay extremely curious and look for signs of desire, frustration, patterns, etc... in different markets and when I find one that particularly intrigues me (the interest or passion part) I did deeper to understand a) Who, what, where and why behind that demand (who is mainly putting this priority #1 in their life); what exactly is the demand, where do they hang out and WHY (the most important piece) are they passionate about solving that problem or fulfilling that desire.

    This gives you the TARGET (the crevice that awaits your statue to use Steve's earlier analogy which I thought was a great one...next you go about putting your own "solution system" or "technology" and mold it into a statue.

    Most desires and frustrations have been around for a long time...they can be more pronounced at different times, but are mostly the same...where you differentiate is around your solution.

    For example, one of my earlier products was tackling stress through a 5-step system that involved health (clean system); having a purpose or direction; learning to recognize and manage fear; create a daily ritual where you were in CONTROL and finally, ways to reinforce this new ritual to replace previous bad habits.

    Yes - stress was a very well known challenge, been around forever, but nobody had put together this exact system - it took months to research combined with years of my own experience and it interested the hell out of me. I labelled my system and it sold extremely well (in fact it's time I updated that baby and re-released :-)

    It really doesn't have to be complicated if you remember that problems and desires are mostly the same - it's up to you to come up with a creative, new and interesting way to solve/fulfill them.

    Jeff
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  • Profile picture of the author TRobinson
    Banned
    As a matter of fact, there are also a lot of people who want to start their online business as a part time job. In that case, the work content together with the niche of your full time job could be another important factor that you should take into consideration when choosing a niche for the online business. After all, it is hard for most of people to spare their limited time and energy in a day for multiple jobs.
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  • Profile picture of the author ChrisBa
    At the end of the day, people just need to learn to make a selection and start. too many people get stuck in the "thinking" and "brainstorming" phase, unfortunately this phase doesn't make money and does not move you forward. If you pick a niche and in the end it doesn't work out, that's fine. Pick a new niche and get started again!
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  • Profile picture of the author crackhouse
    There are good points. I wouldnèt fixate too much on picking a passion - if you're too wedded to a passion you might not see it when it fails and you could quickly destroy the passion by turning it into a business (i.e you get sick of it)/

    I prefer to look at what's mosts profitable and what im' good at and see if i can marry the two.
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    • Profile picture of the author nawgee
      Originally Posted by crackhouse View Post

      There are good points. I wouldnèt fixate too much on picking a passion - if you're too wedded to a passion you might not see it when it fails and you could quickly destroy the passion by turning it into a business (i.e you get sick of it)/

      I prefer to look at what's mosts profitable and what im' good at and see if i can marry the two.
      This has burned me in the past. I got too caught up on "making it work".

      Overall great thread and thanks for taking the time to make the post!
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  • Profile picture of the author Floydgregori
    Very inspiring advice for our millennial creative people! and very applicable in our fast paced and competitive market world! Thanks for sharing this.
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