I'm just about to open my Shopify online store, and my consultant is telling me, and I agree, that rather than using typical text blogging, for this market penetration I HAVE to use video blogging to set myself apart from my competition.
My target market is primarily 18 - 45 males, upwardly mobile, have a college degree, or at least some college, making $40-50k, and trying to outfit your Man Cave. You're also a bit of a good-hearted prankster, and you love your Mom. Of course, you can be married, but don't have to be. If you have a girlfriend or wife she can get ideas on what to get you, or what you can get her.
My problem is while I'm usually a pretty creative thinker, so far I'm just holding all jokers right now. A LITTLE HELP HERE!