Best Product to Bundle with Instruction/Information DVD

12 replies
What would be a good product to sell with an included DVD or CD either with instructions for use of the product or with other info? On Amazon or eBay or maybe offline?

Embroidery discs containing software and patterns are popular but I don't want to sell machines, really. Other saleable subjects on disc include Morris dancing, fortune telling and astrology, conjuring, calligraphy, banjo & ukulele books, books on Anglo-Saxon England and vintage dentistry as a few random examples.

Most products have instructions if needed, but does anyone see room anywhere for including a disc with any particular, or type of product? Could there be a good competitive edge on existing products simply by bundling a decent info disc with it and selling on eBay (or Amazon)?

A small product no bigger than a DVD would possibly work best for display purposes.

I like the idea, and know it could make an impression, looks-wise, if done right, but my imagination isn't working so great right now. So any suggestions would be very much welcomed.

Thanks.
#bundle #dvd #product
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  • Profile picture of the author msulcs
    I'm not sure I understood correctly, but niche DVD's go well together with the same niche Books.
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  • Profile picture of the author GordonJ
    Originally Posted by samsmoot View Post

    What would be a good product to sell with an included DVD or CD either with instructions for use of the product or with other info? On Amazon or eBay or maybe offline?

    Embroidery discs containing software and patterns are popular but I don't want to sell machines, really. Other saleable subjects on disc include Morris dancing, fortune telling and astrology, conjuring, calligraphy, banjo & ukulele books, books on Anglo-Saxon England and vintage dentistry as a few random examples.

    Most products have instructions if needed, but does anyone see room anywhere for including a disc with any particular, or type of product? Could there be a good competitive edge on existing products simply by bundling a decent info disc with it and selling on eBay (or Amazon)?

    A small product no bigger than a DVD would possibly work best for display purposes.

    I like the idea, and know it could make an impression, looks-wise, if done right, but my imagination isn't working so great right now. So any suggestions would be very much welcomed.

    Thanks.
    Search Google (Images) for Books with CD, and then Books with DVD.

    Do the same at Amazon. Then search for the DUMMIES books, many of these come with a disc, CD or DVD.

    Languages, travel are popular, musical instruments, and KIDS books are great too.

    Unusual titles include, FISHING KNOTS by Lefty Kreh, and RELAXATION FOR DUMMIES. You should come away with several ideas once you have done some searching.

    GordonJ

    PS. Past work I have done includes Golf CD, and Marketing Books with CD. But your question re: competitive advantage, depends on your marketing ability and positioning in your niche.

    Also, consider a USB drive or SD Card too, can put a lot of video and audio on them and with a USB stick, you can even have locked content they would need to buy an additional key for, an old idea which might become your secret weapon.
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  • Profile picture of the author samsmoot
    msulcs - thanks - yes, I'll consider physical books plus disc.

    GordonJ - as above. Musical instruments are a particular type of product that would be amenable to having an instruction DVD bundled with them, so books plus DVD would be good, but the instruments themselves with a disc has appeal to me. I already do a disc on banjos/ukuleles.

    You mention fishing knots which gives me an idea - fishing flies or angling accessories with a DVD containing either video or written info or both.

    Golf and marketing are two biggies that maybe shouldn't be overlooked.

    "...with a USB stick, you can even have locked content they would need to buy an additional key for, an old idea which might become your secret weapon", you said - would you mind elaborating please?

    Thanks again for the responses - sometimes you just need a starting point and this is very helpful to get me going.
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  • Profile picture of the author ryanbiddulph
    I'd write a nice, short, 6000 word Kindle to bundle with those CDs. Easy way to give your customers something to read along with multi media content. Writing eBooks is a breeze with Kindle these days. I've 127 bite-sized eBooks in my library.
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  • Profile picture of the author samsmoot
    Thanks Ryan, that's something to consider.

    Does everyone do their own Kindle books or do they outsource for some of it? I hear that formatting needs to be precise and isn't dead simple.
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  • Profile picture of the author samsmoot
    I was looking at make-up brushes, which would go nicely with a DVD tutorial. Not sure if there would be much profit in it. But this is the type of thing I was thinking of.
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  • Profile picture of the author Steve B
    Sam,


    Please consider this: you're approaching "what to sell and include" from the mindset of "what will work best for me."


    That's never a good place to start when trying to figure out what is best for the consumer.


    Have you done your homework and research to see what your audience actually wants - what they're hungry for - what solutions they seek to solve their problems?


    Marketing to an online audience is about fulfilling their desires. That is the place where you should begin your search. It's easy to do and can be accomplished in a few hours of searching with your prospects in mind.


    Giving them (your targeted audience) something they are looking for, asking for, searching for . . . is a much better approach that guessing what they might like or asking random strangers here on a public forum. But then, you've been here since 2007 and you understand that.


    The best to you,


    Steve
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  • Profile picture of the author samsmoot
    Steve B, thanks for the response.

    Yes, I should know, and do know that fulfilling a need is important. I will look into some niches and needs.

    Cosmetics looks like a good place to start though - if the manufacturers, for example, have an instructional video on their website/YouTube, then it's inferable that there is a need which is being fulfilled, and which I could fulfil differently. I could maybe see generic make-up brushes selling for the same as branded products - with a nice instructional DVD.

    A product which is better because it comes with more information about how to use it is what I had in mind, and preferably a small one - for possible display offline in a way which would be very appealing to the eye, and also competitive to similar products.
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  • Profile picture of the author workintelligent
    Physical books
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  • Profile picture of the author Randall Magwood
    A treadmill or exercise device. A brand new computer, with a new operating system that just came out. The list is *almost* endless.
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  • Profile picture of the author chists
    A book would be the best bundle with this.
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  • Profile picture of the author Mormo
    A quarter page Zine would be nice.
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