The basic requirements seem to be:
- Update a score based upon certain activity such as viewing pages, opening emails, submitted a form, visited a landing page etc.
- Update a score based upon a custom field from a conversion form.
- Triggering a score change from an automation.
- Having a score decay rate or time frame.
How do you use lead scoring? Is there anything you'd like to see that current systems don't offer? Thanks in advance!