Lead Scoring - favourite features and how do you use it?

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Hi everyone, I'm looking for a sense check on how people actually use lead scoring as part of their marketing automation and what particular features are critical and which ones are a 'nice to have'.

The basic requirements seem to be:

- Update a score based upon certain activity such as viewing pages, opening emails, submitted a form, visited a landing page etc.

- Update a score based upon a custom field from a conversion form.

- Triggering a score change from an automation.

- Having a score decay rate or time frame.

How do you use lead scoring? Is there anything you'd like to see that current systems don't offer? Thanks in advance!
#favourite #features #lead #scoring
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