Thanks in advance for reading and responding.
I have a background in copywriting, conversion optimization, ecommerce, and a little PPC.
As a side experiment, I'm curious about affiliate marketing.
The usual strategy seems to be:
1. Create content-rich blog (load with quality, SEO'd, high-value information)
2. Slowly develop organic (free) traffic over time
3. Monetize through native links and banners
WHAT IF you did this instead?
1. Create a LEAN, product-centered website with one "presell page" per product (examples of product-centered affiliate sites: https://www.outdoorgearlab.com/ and
2. Write one VALUE-ADDED "presell page" per product (initially, the site may only have 10 pages or less--all product-focused)
2. Master Google Adwords and build profit ONLY with paid traffic sent directly to the presell pages, which contain the magical links
In other words, no authority blog, no 50+ pages of content, and no SEO.
Just trying to arbitrage CPC and commissions.
Secret sauce would be:
1. Adwords mastery (finding super cheap clicks)
2. On-point copywriting on presell pages
3. Carefully-selected offers
In other words, is it possible to:
* Avoid building a content-rich blog
* Depend solely on CPC arbitrage
For those of you who HAVE done affiliate marketing...
Viable or no?
Thanks SO much for your time and thoughts!