To provide some context, I am a Business Developer for a Digital Marketing firm in the UK, we work on CoReg, CPL and a CPA basis in the UK, US and AU, my primary job is to bring in new offers and campaigns for our owned media sites in the US, however, I have been asked to change geos to apply my focus to AU as that is where we need improving the most.
Now, I am in no means experienced in digital marketing, in fact, I am still an amateur, every day I am learning new things about the industry, a different acronym(too many acronyms...) or learning which company owns the 50 or so websites I am researching.
Going to work the Geo Australia however would be a big change, I am looking for advice from anyone working in AU already, with some basic facts like, who is the biggest players in the industry at the moment, from basic research I understand Cohort to be the biggest at the moment, but if someone can correct me, thats great! Which verticals are popular, what are some laws that apply there but not in the US or even UK etc, basically, I need a "Digital Marketing in AU for dummies,"
Any advice or feedback is appreciated!