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I am going to be starting Digital Marketing in Australia, with only 4 months experience(US)

by SubTechTommy
10 replies
Hello Everyone,

To provide some context, I am a Business Developer for a Digital Marketing firm in the UK, we work on CoReg, CPL and a CPA basis in the UK, US and AU, my primary job is to bring in new offers and campaigns for our owned media sites in the US, however, I have been asked to change geos to apply my focus to AU as that is where we need improving the most.

Now, I am in no means experienced in digital marketing, in fact, I am still an amateur, every day I am learning new things about the industry, a different acronym(too many acronyms...) or learning which company owns the 50 or so websites I am researching.

Going to work the Geo Australia however would be a big change, I am looking for advice from anyone working in AU already, with some basic facts like, who is the biggest players in the industry at the moment, from basic research I understand Cohort to be the biggest at the moment, but if someone can correct me, thats great! Which verticals are popular, what are some laws that apply there but not in the US or even UK etc, basically, I need a "Digital Marketing in AU for dummies,"

Any advice or feedback is appreciated!
#australia #digital #experienceus #marketing #months #starting
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  • Profile picture of the author Oziboomer
    A couple of the resources you can use to research what is going on in at least my area which is Queensland are Digital Brisbane - https://www.digitalbrisbane.com.au and the Regional Development Australia RDA - Both of these are Government related but would help you identify some of the players within the industry in Australia.

    RDA puts on a Digital Expo each year which draws a lot of providers and businesses into one place. That Expo is called CLICK - you can find their details on the RDA website - This is the brisbane link but you can also look wider. https://www.rdabrisbane.org.au

    If you look at who is exhibiting and presenting at the Expos and their messaging you can get a good idea of who is doing what.

    Best regards,

    Ozi
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  • Profile picture of the author Michael Meaney
    Get this training course, its from the WF - it's how to start a digital marketing agency.

    Warrior Forum Unique Deal - The Agency Bootcamp

    Unless I've got things confused, at 2:30am in the morning.
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  • Profile picture of the author ryanbiddulph
    Along with these resources, keep reading, learning, building friendships and getting connecting. Building those connections opens many doors for you and your agency.
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  • Profile picture of the author ubr3code
    As much as references you create and as long as you first know core need of all paper work you will be good to go. I had setup a firm in Thailand with my friend couple years ago and it took me friendship more than documents and my local friend there helped me more than the authorities to setup my work.
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  • Profile picture of the author VishalMittal
    You are taking very brave decision if you have full confidence on your self then you should go ahead with your decision.

    But before than i would like to give some of my opinion in that which are mentioned below:

    1. Research local market so well.
    2. Build the team of professionals.
    3. Analysis your competitors.
    4. Give smart offers in starting.
    5. Try to impress clients with various offers.
    6. Keep focus only on oriented results.
    7. Don't compromise with professional life.
    8 Understand the requirements of your clients.
    9. Keep you eyes and ear always open in market.
    10. Don't give surety of time period in ranking to anyone.
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  • Profile picture of the author JohnVianny
    Australia is one of the TIER-1 countries so as for digital marketing i think there will be no so much difference.

    What matters most are some infos your explaination lacks:

    which offers are you delivering?

    Are you doing lead generation?

    Which coreg offers you use in uk? why you use it?

    Your job is to find new clients for the cpa/etc, so basically people who sign up or to find new verticals?
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  • Profile picture of the author Steve B
    Originally Posted by SubTechTommy View Post

    . . . my primary job is to bring in new offers and campaigns for our owned media sites in the US.

    As in most all marketing, focus first on your targeted audience research. It doesn't matter where they live ... if you don't get in front of people that want what you're offering, your marketing is going to be a losing game.


    After you understand the needs and desires of your audience, then you can further refine or "filter" your research to where that audience resides - geo targeting.


    You should also consider multi-national companies that may have their headquarters in North America or Europe, but with field offices in Australia.


    A heads up: be aware that there may be some unique and significant reasons why Australia "is where we need improving the most" which marketing will not necessarily fix.


    The best to you,


    Steve
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  • Profile picture of the author MrFume
    Originally Posted by SubTechTommy View Post

    Hello Everyone,

    To provide some context, I am a Business Developer for a Digital Marketing firm in the UK, we work on CoReg, CPL and a CPA basis in the UK, US and AU, my primary job is to bring in new offers and campaigns for our owned media sites in the US, however, I have been asked to change geos to apply my focus to AU as that is where we need improving the most.

    Now, I am in no means experienced in digital marketing, in fact, I am still an amateur, every day I am learning new things about the industry, a different acronym(too many acronyms...) or learning which company owns the 50 or so websites I am researching.

    Going to work the Geo Australia however would be a big change, I am looking for advice from anyone working in AU already, with some basic facts like, who is the biggest players in the industry at the moment, from basic research I understand Cohort to be the biggest at the moment, but if someone can correct me, thats great! Which verticals are popular, what are some laws that apply there but not in the US or even UK etc, basically, I need a "Digital Marketing in AU for dummies,"

    Any advice or feedback is appreciated!
    The nature of what you are actually selling determines the shape, the form of what we market.
    I think there are too many generic approaches already in the industry, people who paste over 20th Century thinking, Madison Avenue advertising onto the WWW platforms.
    Australians are quite different people to Americans, and Brits, but they share qualities from both cultures.

    Deloitte is a big player in Australia, and they seek to dominate the digital space-I think you will find Deloitte are the biggest.
    None of these players are assured of their market outcomes, they are equally open to disruption, to competition from much smaller players.
    I think many in the digital marketing world fail to understand their markets, they impose their own commercial thinking and as a result they lose.
    As an Australian digital media person, I see many strands playing out, we are very different here, we do not respond in the same way to marketing.
    I have some ideas, but this forum is not really the place to expand on them. If you are interested, let me know.
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