3 types of squeeze page to split test

15 replies
Here are the 3 types of squeeze page that I've noticed... all work in slightly different ways.
  • Curiosity Pages
  • Exchange Pages
  • Reverse Pages
Curiosity Pages
Gives little away about what's behind the door, teases and tantalises about the lead magnet.

Exchange Pages
Clear detail about on what's on offer, straight exchange; email address for lead magnet.

Reverse Pages
Gives educational content up front to demonstrate value, before asking for opt-in.

What types of squeeze pages have I missed? And do you have an example?
#page #split #squeeze #types
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  • Profile picture of the author Oziboomer
    Originally Posted by Michael Meaney View Post

    What types of squeeze pages have I missed? And do you have an example?
    Standard Quote Form. Enter details request price.

    Live Chat or any chat interface. Messenger, Olark, Zendesk/Zopim etc.

    Contact us page.

    We get more qualified leads through these than the variety of squeeze pages as you suggested before.

    Not that we don't still use each of those suggested but there is even more of a move towards ungated content with a simple offer at the end or throughout or an invitation to connect and then there is retargeting. . .

    . . . give for free. . . no opt-in. . . retarget.

    Even if you have got killer content isn't it better to have people consume it than to only get a percentage of those people opting in to a list?

    Better in my mind to have consumers who then trust you without having to give you anything to enjoy what you offer.

    I'm not saying don't do both but times are changing.

    Best regards,

    Ozi
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    • Profile picture of the author offmarketinvestor
      Originally Posted by Oziboomer View Post

      Standard Quote Form. Enter details request price.

      Live Chat or any chat interface. Messenger, Olark, Zendesk/Zopim etc.

      Contact us page.

      We get more qualified leads through these than the variety of squeeze pages as you suggested before.

      Not that we don't still use each of those suggested but there is even more of a move towards ungated content with a simple offer at the end or throughout or an invitation to connect and then there is retargeting. . .

      . . . give for free. . . no opt-in. . . retarget.

      Even if you have got killer content isn't it better to have people consume it than to only get a percentage of those people opting in to a list?

      Better in my mind to have consumers who then trust you without having to give you anything to enjoy what you offer.

      I'm not saying don't do both but times are changing.

      Best regards,

      Ozi
      so...give away as much information as you can.....than simply have a contact us?

      I gues you only get ultra qualified/interested people then?

      Anyoneactually tested squeeze pages?

      Last thing you want are tyre kickers time wasters...

      Shame PPC can't do this...
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  • Profile picture of the author md jabed
    i don`t know about it
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  • Profile picture of the author ryanbiddulph
    Digging all 3 although I like offering some free information up from to stir the pot. Definitely abundant way to do it, versus the scarcity approach which works too of course.
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  • Profile picture of the author Steve B
    Mike,


    In my experience, squeeze pages are much like content. Different people respond to different strategies and methods. Some folks like to consume content via videos, others prefer audio, still others prefer short reports, and others like longer ebooks. I say, "to each his own."


    Ditto for squeeze pages. Different prospects respond to certain types of squeeze pages better than others - so offer them all!


    Here's my bottom line: Good high value customers are found responding to online offers across all squeeze page types, strategies and methods so it's the smart marketer that will take the time to acknowledge personal preferences and give his prospects a choice. You can do this with interactivity ... let the prospect follow his chosen path to your sign up.



    Today's consumers wield a lot of power, unlike at any time in history. Good marketers recognize that and make it as easy, user friendly, risk-free, and appealing to the prospect as possible in order to get a sign up. That's why offering as many options as you can (practically) seems to make sense. One-size-fits-all is way too limiting these days.


    Just my opinion,


    Steve
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  • Profile picture of the author webmarke
    I have used 2 types of squeeze pages.


    #1 - Short and to the point!
    #2 - A full desription of what they will receive when they subscribe (More like a sales page with the payment being an optin instead of monetary.


    I have found that the both work equally well for me (depending on where the traffic is coming from)
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  • Profile picture of the author IGotMine
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  • Profile picture of the author writeaway
    For your reverse page, do you show screenshots and stats?

    Remember: many people prefer that you SHOW them how awesome your product is instead of just TELLING them about it...
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  • Profile picture of the author Rob Whisonant
    I'll take one of my paid products and make it free for a short period of time. They just enter their email address and subscribe to one of my newsletters and they get the premium product at 100% discount.


    The 100% discount code is emailed to them in the welcome email. Works extremely well.
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  • Profile picture of the author Hải Long Vân
    You've been using those pages often to find out
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  • Profile picture of the author mjaco
    Could it be Results? Or this goes under curiosity?
    People always wake up if you show some results from your business.
    Reverse could also be the same as I have as Value.
    Add something value to the prospect to create trust.
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  • Profile picture of the author JohnVianny
    i rely on ONE TYPE of SQUEEZE PAGE:

    THE SIMPLEST!

    In fact, whether you're using video to opt in, or bullet point text, or whatsoever....

    ...people do not have TIME: they want to have clear all instantly and decide.

    30 second maximum. 10 second average the attention span.

    So as easy, simplest and effective as possible.
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  • Profile picture of the author Nortus Fitness
    Its great. Can you cover the basics of these pages please? wanna learn about it.
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  • Profile picture of the author karlmay1980
    Squeeze or Optin pages aren't always needed. Yes, we all want to build lists and generate the benefits of being able to market or build relationships with those on the lists at will, but sometimes letting people have the content without asking for anything can bring about more fruit.

    Consider just publishing your best content through social media, Facebook is probably the best. Then advertise and send traffic to this content. You will find your advertising costs are much cheaper. You can build audiences to retarget to that have viewed or interacted with this content and also build your reputation on social media at the same time.

    Obviously, you can then send these straight to sales pages from ads or your social media posts with them already more familiar with you and what you can do for them.
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