I was featured on Richard Branson's Virgin blog a while back. He is kinda iconic, as we know.
I want to share what I did to land a spot on his site and also on sites like Forbes, Fox News and Entrepreneur so you can lay the foundation for gaining more exposure on top sites, and for aligning for brand with these world renowned brands.
I'm also sharing because many bloggers are lost in this area, doing things that guarantee they'd never sniff features on top level sites.
Note; these tips are simple to follow but highly uncomfortable to follow at times, because if you're like how I used to be, you will be afraid you're not getting a return on investment or payback from your actions quickly enough. Welcome to the world of aligning with famous people....or, to become world famous yourself.
1: Double Down on Energy Work
Every practical marketing or blogging tip you follow is backed with energy. Some desperate Warriors cannot get any exposure because they work from fear. Some Warriors really good at parting folks from their money cannot get any exposure on top sites because world renowned brands would never align with spammy/scammy fear-based tacticians; yep, you can make loads of dough but if fear drives you, you cannot align with top brands.
I do 1 hour of deep yin yoga daily. I also exercise for 1 hour daily. Consider doing a bit of each, and/or meditating, EFT tapping, or another technique for doing energy work. Stop charging your work with fear. Begin working from an energy of harmony, love, fun and non-resistance.
2: Practice Writing
I wrote millions of words during my online career. Doing so gave me clarity and confidence in my writing, which helped me pop up on the radar screen of the other RB's staff.
Few bloggers and marketers practice writing; they only write when publishing posts or emailing their lists, not putting in enough time and energy to get clear.
Open a Word document. Write your butt off. Trash the doc. Detach. Become a skilled writer.
3: Publish Helpful Content to Your Blog
I published helpful content to my blog for years before landing my Virgin feature. Your well-stocked, branded Wordpress dot org blog helps you stand out.
A quick visit to Blogging From Paradise caught the Virgin contributor's eye; he followed up with me on Twitter, nabbed my quote and I was featured.
Remove all doubts about blogging; it works. Incredibly well. No better way to shine brightly enough for world famous brands.
4: Be Social on Social
Top brands need to trust you before putting their reputation on the line. Seeing engaging, helpful entrepreneurs active on social boosts your trust factor.
I engaged the Virgin contributor through DM's and @replies. This user put me on many of his Twitter lists before and after the feature.
Chat with folks on Facebook, Twitter and G Plus. Share their content. Help them. Less links, more chats.
5: Be Generous with Top Entrepreneurs in Your Niche
I helped many top bloggers in my niche by commenting on their blogs, by promoting them on my blog and by promoting them on social media. I was generous, and asked for nothing in return, for many months, then, for years.
I befriended many well known entrepreneurs. Maybe not world famous folks, but as these pros promoted me, endorsed me, and featured me on respected sites, I popped up on the radar screen of iconic sites.
You usually land on world famous sites after appearing again and again on less famous but respected sites in your niche. I was mentioned on Neil Patel's blog a few times, on John Chow's blog, on Smart Blogger and also a handful of other blogging or marketing blogs, in addition to many well known travel blogs, and this set the table for the top shelf features I was blessed with.
Help big dawgs in your niche. Ask for nothing in return. Stand out from masses of desperate or greedy entrepreneurs. Build the foundation for features on top sites.
It felt cool to get more attention through world renowned features, but I saw the Virgin mention as a way to help more folks versus than to get more traffic, money and exposure. I enjoyed the benefits of the alignment with world famous RB but mainly saw receiving this platform as a fab way to inspire a large group of targeted folks.
Taking this attitude helps you land more features on top blogs and lesser known blogs too.